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Added 2 hours ago
AD
Diagnostic Sales Manager (Ottawa, ON)
Antech Diagnostics
Ottawa, ON
- Full-time
Maintains Salesforce (CRM) customer and business date and other system records accurately and thoroughly.
Added 2 hours ago
V
Lead Software Engineer
Virtusa
Toronto, ON
- Full-time
Job Summary: We are seeking a Salesforce Production Support Lead to ensure the operational stability, performance, and continuous availability of mission-critical Salesforce platforms…
Added 2 hours ago
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Senior Lead Software Engineer
Virtusa
Toronto, ON
- Full-time
Job Summary: We are seeking a highly skilled Backend/API Developer with extensive experience in Salesforce technologies, particularly Apex, LWC, and the Salesforce platform. The ideal…
Added 2 hours ago
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Systems Architect
Virtusa
Toronto, ON
- Full-time
Job Summary: We are seeking a highly skilled Cloud Architect with over 14 years of Salesforce experience, including a minimum of 3 years in an architectural role. The ideal candidate will…
Added 3 hours ago
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Forward Deployed Solution Engineer – Applied AI FDE
ServiceNow
Montreal, QC
- Full-time
Added 4 hours ago
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Demand Generation Manager
MAVAN
Toronto, ON
- Contract
Partner with an agency to scale proven channels while building new abilities to significantly increase lead volume, improve activation rates, and optimize returns
Added 4 hours ago
O
Sr. Manager, Product Management
OpenText
Mississauga, ON
- Full-time
OpenText is seeking a Senior Manager of Product Management to lead our multi-tenant OpenText Communications offering, currently represented by Core Communications.
Added 4 hours ago
O
Director, Product Management
OpenText
Mississauga, ON
- Full-time
Lead portfolio planning, release governance, client commitment management, and cross-functional execution.
Added 4 hours ago
O
Director, Product Management
OpenText
Waterloo, ON
- Full-time
Lead portfolio planning, release governance, client commitment management, and cross-functional execution.
Added 4 hours ago
O
Sr. Manager, Product Management
OpenText
Richmond Hill, ON
- Full-time
OpenText is seeking a Senior Manager of Product Management to lead our multi-tenant OpenText Communications offering, currently represented by Core Communications.
Added 4 hours ago
O
Director, Product Management
OpenText
Richmond Hill, ON
- Full-time
Lead portfolio planning, release governance, client commitment management, and cross-functional execution.
Added 4 hours ago
Senior Commercial Operations Analyst
Diligent Corporation
Vancouver, BC
…GTM Systems and Data teams to improve how data flows across Salesforce, Fullcast, and the broader GTM technology…
Added 4 hours ago
VI
Development Manager, Institutional Grants
Vector Institute
Toronto, ON
- $64,400 to $80,500 CAD / year
- Full-time
Lead the development and submission of 8-10 high-value grant applications annually, driving the application process from opportunity identification to final proposal submission;
Added 6 hours ago
VI
Development Manager, Institutional Grants
Vector Institute
Toronto, ON
- $64,400 to $80,500 CAD / year
- Full-time
Lead the development and submission of 8-10 high-value grant applications annually, driving the application process from opportunity identification to final proposal submission;
Added 8 hours ago
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GTM Campaign Manager
Procurify
Remote, Canada
- Full-time
- Remote
…is worthless - the difference between a booked meeting and a lead sitting untouched. You'll own that last mile as a system: build the list, launch the campaign, hand it off cleanly,…
Added 8 hours ago
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Renovation Sales Consultant
Durabuilt Windows & Doors
Calgary, AB
- Full-time
Source, develop and close new sales opportunities through inbound lead follow-up
Added 8 hours ago
SG
Business Analyst
S&P Global Mobility
London, ON
- Full-time
Take the lead in annual commercial go-to-market tasks such as target setting, territory alignment, incentive compensation design and rollout
Added 8 hours ago
Classroom Leadership Program Facilitator - Montréal (Contract)
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Support Field Team Lead and Facilitation and Instruction Lead, with finalizing program schedules, purchasing, inventory updates, and completing assigned documentation.
Added 9 hours ago
S
Head of Data Systems (Google Stack)
Stacktics
Toronto, ON
- Full-time
Lead thorough audits of clients'/prospects' Data Systems, and other associated platforms and technologies as applicable including performance and cloud cost-efficiency
Added 9 hours ago
RA
Senior Marketing Manager - Customer Engagement
Recrute Action
Toronto, ON
- Contract
Lead campaign planning, timelines, and prioritization across multiple initiatives and cross-functional teams.
Added 10 hours ago
VC
Conseiller principal en ventes/Senior Sales Advisor
VinFast Canada
Montreal, QC
- Full-time
Maîtrise des outils et logiciels de productivité (suite MS Office, Salesforce, applications CRM).
Added 10 hours ago
Senior Sales Advisor-St. Laurent
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Montreal, QC · Saint-Laurent, QC
Lead a team of Sales Advisors providing oversight, guidance and mentorship
Added 10 hours ago
LT
Project Automation QA with Adyen
Lorven Technologies Inc.
Canada
- Contract
Functional Test Case creation & execution for Adyen Payment projects including all API's, Boomi/WS integrations & MAO & Revrec changes.
Added 10 hours ago
PM
Global Brand Manager
Prollenium Medical Technologies Inc.
Richmond Hill, ON
- $130,000 to $140,000 CAD / year
- Full-time
…injectable portfolio in Canada and US. This hands-on role will also lead and support the planning, execution, and commercialization of new product launches, ensuring successful…
Added 11 hours ago
Senior Campaign Manager (20 Month Contract)
Varicent
Toronto, ON
Shape the Future: Lead in redefining revenue optimization.

Optro

Senior Manager, Marketing Analytics

Remote, Canada

Remote

$128,000 to $176,000 CAD / year · Full-time

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Job details

Pay: $128,000 to $176,000 CAD / year
Job type: Full-time
Workplace: Remote
Posting language: English
Posted: Oct 2, 2026

Original job description

Who We Are

Having surpassed $300M ARR and continuing to grow, Optro helps enterprises transform risk into opportunity through its AI-powered GRC Intelligence Platform. More than 50% of the Fortune 500, including 7 of the Fortune 10, leverage our award-winning technology to move their businesses forward with greater clarity and agility. And our customers love us: Optro is top-rated on G2.com and Gartner Peer Insights.

At Optro, we inspire each other to innovate and are proud of what we are producing. We spend each day thinking of new ways to help our customers and contribute to the greater good of our company and our surrounding communities. We are all about assisting each other and breaking through barriers to create the most loved audit, risk, ESG, and InfoSec platform by our customers. This is how we have become one of the 500 fastest-growing tech companies in North America for the seventh year in a row, as ranked by Deloitte!

Why This Role is Exciting

Marketing at Optro is scaling fast, and we need a leader who can turn our marketing data into decisions the business actually acts on. As Senior Manager, Marketing Analytics, you will own the measurement layer for the entire marketing org - campaign and channel performance, attribution, funnel health, and pipeline forecasting - and be the person leaders turn to when they want to know what is working and where the next dollar should go. You will partner directly with marketing and cross functional teams with the visibility and the mandate to shape how we invest behind a growth engine that has already carried us past $300M ARR.

This role is remote and based in Canada.

Key Responsibilities

Reports into Marketing Operations and supports the full marketing organization.

Own marketing performance measurement end to end - campaign, channel, and program reporting from first touch through closed-won revenue.
Build, maintain, and continuously improve the attribution and funnel models the marketing org uses to allocate budget, and clearly communicate their assumptions and limitations to stakeholders.
Bring AI into the marketing analytics stack - apply machine learning and LLM-based approaches to lead and account propensity scoring, pipeline forecasting, channel mix optimization, and automated anomaly detection across campaign performance.
Build AI-assisted insight generation so that routine "what changed and why" questions are answered automatically and surfaced to marketing leaders, rather than sitting in an analyst queue.
Evaluate, pilot, and scale AI capabilities in our marketing and analytics tooling, and make clear build versus-buy recommendations grounded in measured impact rather than hype.
Set the standard for responsible use of AI in marketing analytics - validating model outputs, documenting assumptions, monitoring for drift, and partnering with Security and Legal on data handling.
Partner with Demand Generation and Events teams to set targets, forecast pipeline contribution, and track performance against plan.
Design and maintain dashboards and self-serve reporting so marketing leaders can answer routine questions.
Act as the analytics owner of the marketing data stack - Salesforce, marketing automation, and downstream warehouse tables - partnering with Marketing Ops and Data Engineering on data quality and instrumentation.
Deliver executive-level analysis and readouts for QBRs, board materials, and annual planning - including budget scenarios and ROI cases for new investments.
Raise the analytical bar across marketing through mentorship, documentation, and clear standards for how analysis is built and presented.

Attributes for a Successful Candidate

7+ years of experience in marketing analytics, marketing operations, or a closely related analytics function, including at least 2 years leading analysts, cross-functional projects, or both. B2B SaaS experience strongly preferred.
Deep, hands-on SQL skills - you can independently pull, join, and validate data without waiting on another team.
Demonstrated ownership of B2B funnel and attribution measurement. You have built or substantially rebuilt a multi-touch attribution or pipeline model and defended its methodology to skeptical stakeholders.
Hands-on experience applying machine learning or AI to a business problem - propensity or lead scoring, forecasting, segmentation, or automated insight generation - including a clear point of view on when a model is the right tool and when it is not.
Exposure to ABM platforms (6sense, Demandbase) or to media mix modeling and incrementality testing at scale.
Fluency with the modern marketing data stack: Salesforce, a marketing automation platform (Marketo, HubSpot, or similar), and a BI tool (Tableau, Looker, Power BI, or similar).
Strong executive communication. You can compress a complex analysis into a single clear recommendation a CMO or CRO can act on.
A genuine partnership mindset. You work shoulder to shoulder with marketing ops, demand gen, sales ops, and finance rather than delivering reports over the wall.

Nice to Have

Experience with dbt, Python or R, and a cloud data warehouse (Snowflake, BigQuery, Redshift) for modeling marketing data.
Experience supporting an enterprise, multi-product go-to-market motion.
Experience building with LLM APIs or AI-assisted analytics tooling (for example, natural-language querying over marketing data, or automated narrative reporting).

Compensation Range

CA$128K - CA$176K

At Optro, we provide a fair and competitive salary based on a variety of factors, including:

The scope and responsibilities of the role
Your relevant skills, experience, and certifications
Where you are physically located (based on our regional tier system)

Note on Internal Ranges: While the range above reflects our current budget for this hire, Optro maintains broader internal salary grades to allow for future career growth and merit-based increases within the role over time.

Perks (Canada)

Launch a career at one of the fastest-growing SaaS companies in North America and EMEA!
Live your best life (LYBL)! $200/mo (USD) for anything that enhances your life
Comprehensive employee health and life insurance coverage
Competitive compensation & bonus program
Statutory vacation + Flexible vacation
Time off for your birthday & volunteering
Employee resource groups
Opportunities for team and company-wide get-togethers!

*perks may vary based on eligibility/location

Our Company Values

Customer obsession: It starts and ends here. Consistently ask yourself how what you’re doing creates value for our customers. It’s a mindset.
Gritty resilience: Make it happen. Find a way. Move fast, stay positive, and do what it takes.
Drive innovation: Create the future. Continuously improve what exists and invent what’s next.
Win, together: One team. No silos, no egos. Drive to be the best and support each other’s success.
Growth mindset: 10x, not 10%. Think in orders of magnitude, not increments. Seek feedback, learn, and improve.

Please note that background checks are required. Qualified Applicants with arrest or conviction records will be considered for Employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. This role may have access to highly sensitive data, including employee data, customer data, company financials, and proprietary product information.

We love building strong partnerships, but please note that Optro cannot accept unsolicited resumes from agencies. Any submissions without a signed agreement in place will not create a fee obligation.

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More about this job

Responsibilities

The Senior Manager of Marketing Analytics will own the end-to-end measurement of marketing performance, including attribution, funnel health, and pipeline forecasting. They will also integrate AI-driven insights into the marketing stack to optimize budget allocation and provide actionable data to leadership.

Requirements

Candidates must have at least 7 years of experience in marketing analytics or operations, with a strong preference for B2B SaaS backgrounds. Proficiency in SQL, CRM systems, and hands-on experience with machine learning or AI-based modeling are essential for this role.

Skills

Marketing analytics
Marketing operations
SQL
B2B SaaS
Attribution modeling
Funnel measurement
Machine learning
Pipeline forecasting
Salesforce
Marketing automation
Data visualization
Executive communication
ABM platforms
Data engineering
Strategic planning
Mentorship

Benefits

Health insurance
Life insurance
Competitive compensation
Bonus program
Statutory vacation
Flexible vacation
Time off for birthday
Volunteering time off
Employee resource groups
Team get-togethers
Life enhancement stipend

Remote locations

Canada

Remote locations (standardized)

Canada

Visa sponsorship

Not detected in the job text

Keywords

Marketing Analytics
B2B SaaS
SQL
Salesforce
Marketing Automation
Attribution Modeling
Machine Learning
LLM
Pipeline Forecasting
ABM
6sense
Demandbase
Tableau
Looker
Power BI
Data Warehouse
dbt
Python
R
Marketing Operations
ROI
QBR
Data Quality
Propensity Scoring
Anomaly Detection
Growth Engine
GRC Intelligence
InfoSec
ESG
Audit

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