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Added 32 mins ago
SG
Associate Director – Non-Bank Financial Institutions, New York City, Denver or Toronto
S&P Global
Toronto, ON
- Full-time
…quality, develop junior colleagues, and responsibly adopt new…
Added 3 hours ago
IE
Analyst, Business
IMAX Enhanced | Streaming & Consumer Technology
Mississauga, ON
- Full-time
IMAX is seeking a Business Analyst to bridge business functions, technology teams, data teams, project management, and senior leadership in defining and delivering technology-enabled…
Added 3 hours ago
AI
Business analyst project manager
Accenture Infrastructure & Capital Projects Inc.
Richmond Hill, ON · Toronto, ON
- $95,000 to $103,000 CAD / year
- Full-time
- Hybrid
Added 4 hours ago
EB
Financial analyst
Edmonds Batteries
Surrey, BC
- From $92,000 CAD / year
- Full-time
- On-site
Added 6 hours ago
CI
Sr. Professional Engineer
Calian in Space & Technology
Ottawa, ON
- Full-time
Science and technology (e.g. research and development, prototyping, product development) services; and
Added 7 hours ago
PI
Financial analyst
PTAG Inc.
Brampton, ON
- From $42 CAD / hour
- Full-time
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Prepare a regular risk profile for debt portfolios
Added 10 hours ago
SM
RQ11518 – Business Analyst – Senior
S M Software Solutions Inc
Toronto, ON
- Internship
We are seeking an experienced Senior Business Analyst with strong expertise in business requirements gathering, business process reengineering, Agile methodologies, business modelling,…
Added 10 hours ago
SM
RQ11619 – Business Analyst – Senior
S M Software Solutions Inc
Toronto, ON
- Internship
We are seeking an experienced Senior Business Analyst with strong expertise in business requirements gathering, business process reengineering, Agile methodologies, business modelling,…
Added 10 hours ago
SM
RQ11611 – Business Analyst – Senior
S M Software Solutions Inc
Toronto, ON
- Internship
We are seeking a highly experienced Senior Business Analyst with extensive expertise in business requirements gathering, business process reengineering, Agile methodologies, user story…
Added 10 hours ago
SM
RQ11612 – Business Analyst – Senior
S M Software Solutions Inc
Toronto, ON
- Internship
We are seeking an experienced Senior Business Analyst with strong expertise in business requirements gathering, business process reengineering, Agile methodologies, business modelling,…
Added 10 hours ago
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Management Consulting Senior Analyst (CPA Candidate)
Accenture
Ottawa, ON · Toronto, ON
- Full-time
You are excited by how quickly technology is changing the way we work and want to be at the forefront of that change. You look for opportunities to use AI, automation, and digital tools to…
Added 13 hours ago
DP
Financial analyst
Dawson Partners Inc.
Toronto, ON
- $95,180.8 to $100,000 CAD / year
- Full-time
- On-site
Prepare a regular risk profile for debt portfolios
Added 14 hours ago
CG
Senior Analyst, Enterprise & Operational Risk Management
Canada Guaranty
Toronto, ON
- $80,000 to $100,000 CAD / year
- Full-time
The Senior Analyst, Enterprise & Operational Risk Management plays a key role in strengthening Canada Guaranty’s Enterprise Risk Management (ERM) program by enhancing enterprise-wide risk…
Added 15 hours ago
MC
Technical Business Analyst – Syndigo PIM MDM (35930)
Myticas Consulting
Canada
- Contract
Technical Business Analyst – Syndigo / PIM / MDM
Added 15 hours ago
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VP of Marketing Operations
Revun
Vaughan, ON
- Internship
Revun is a technology company developing a connected software platform for property operations and service-based businesses.
Added 18 hours ago
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Process Design Engineer/Analyst
Kinectrics
Toronto, ON
- Full-time
Participate in design reviews, process hazard analyses (PHA), Layer of Protection Analyses (LOPA), safety assessments, risk evaluations, and constructability reviews to ensure designs meet…
Added 20 hours ago
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Analyst, investments
ALSTOM Transport Canada Inc
Saint-Bruno, QC
- From $95,000 CAD / year
- Full-time
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Added 22 hours ago
ES
Senior Business Analyst
EPAM Systems
Toronto, ON
- Full-time
…operational insights, driving innovation, and enabling more effective risk management in an increasingly data-centric world. Together with EPAM, we combine deep industry expertise with…
Added 22 hours ago
SM
RQ11612 – Business Analyst – Senior
S M Software Solutions Inc
Toronto, ON
- Internship
We are seeking an experienced Senior Business Analyst with strong expertise in business requirements gathering, business process reengineering, Agile methodologies, business modelling,…
Added 22 hours ago
SM
RQ11619 – Business Analyst – Senior
S M Software Solutions Inc
Toronto, ON
- Internship
We are seeking an experienced Senior Business Analyst with strong expertise in business requirements gathering, business process reengineering, Agile methodologies, business modelling,…
Added 22 hours ago
SM
RQ11518 – Business Analyst – Senior
S M Software Solutions Inc
Toronto, ON
- Internship
We are seeking an experienced Senior Business Analyst with strong expertise in business requirements gathering, business process reengineering, Agile methodologies, business modelling,…
Added 22 hours ago
SM
RQ11619 – Business Analyst – Senior
S M Software Solutions Inc
Toronto, ON
- Internship
We are seeking an experienced Senior Business Analyst with strong expertise in business requirements gathering, business process reengineering, Agile methodologies, business modelling,…
Added 22 hours ago
SM
RQ11612 – Business Analyst – Senior
S M Software Solutions Inc
Toronto, ON
- Internship
We are seeking an experienced Senior Business Analyst with strong expertise in business requirements gathering, business process reengineering, Agile methodologies, business modelling,…
Added 22 hours ago
V
Seismic Imaging Analyst
Viridien
Calgary, AB · CAN-Calgary
- Full-time
Start your career with a recognized leader in geoscience technology and solutions! As a member of Viridien’s Subsurface Imaging team, you will receive comprehensive training to apply…
Added 23 hours ago
Financial Analyst - Phy. Compensation & Recon
WELL Health Technologies Corp
Vancouver, BC
Position Title: Financial Analyst - Physician Compensation & Reconciliation

Optro

Senior Manager, Marketing Analytics

Remote, Canada

Remote

$128,000 to $176,000 CAD / year · Full-time

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Applications open in a new tab.

Job details

Pay: $128,000 to $176,000 CAD / year
Job type: Full-time
Workplace: Remote
Posting language: English
Posted: Oct 2, 2026

Original job description

Who We Are

Having surpassed $300M ARR and continuing to grow, Optro helps enterprises transform risk into opportunity through its AI-powered GRC Intelligence Platform. More than 50% of the Fortune 500, including 7 of the Fortune 10, leverage our award-winning technology to move their businesses forward with greater clarity and agility. And our customers love us: Optro is top-rated on G2.com and Gartner Peer Insights.

At Optro, we inspire each other to innovate and are proud of what we are producing. We spend each day thinking of new ways to help our customers and contribute to the greater good of our company and our surrounding communities. We are all about assisting each other and breaking through barriers to create the most loved audit, risk, ESG, and InfoSec platform by our customers. This is how we have become one of the 500 fastest-growing tech companies in North America for the seventh year in a row, as ranked by Deloitte!

Why This Role is Exciting

Marketing at Optro is scaling fast, and we need a leader who can turn our marketing data into decisions the business actually acts on. As Senior Manager, Marketing Analytics, you will own the measurement layer for the entire marketing org - campaign and channel performance, attribution, funnel health, and pipeline forecasting - and be the person leaders turn to when they want to know what is working and where the next dollar should go. You will partner directly with marketing and cross functional teams with the visibility and the mandate to shape how we invest behind a growth engine that has already carried us past $300M ARR.

This role is remote and based in Canada.

Key Responsibilities

Reports into Marketing Operations and supports the full marketing organization.

Own marketing performance measurement end to end - campaign, channel, and program reporting from first touch through closed-won revenue.
Build, maintain, and continuously improve the attribution and funnel models the marketing org uses to allocate budget, and clearly communicate their assumptions and limitations to stakeholders.
Bring AI into the marketing analytics stack - apply machine learning and LLM-based approaches to lead and account propensity scoring, pipeline forecasting, channel mix optimization, and automated anomaly detection across campaign performance.
Build AI-assisted insight generation so that routine "what changed and why" questions are answered automatically and surfaced to marketing leaders, rather than sitting in an analyst queue.
Evaluate, pilot, and scale AI capabilities in our marketing and analytics tooling, and make clear build versus-buy recommendations grounded in measured impact rather than hype.
Set the standard for responsible use of AI in marketing analytics - validating model outputs, documenting assumptions, monitoring for drift, and partnering with Security and Legal on data handling.
Partner with Demand Generation and Events teams to set targets, forecast pipeline contribution, and track performance against plan.
Design and maintain dashboards and self-serve reporting so marketing leaders can answer routine questions.
Act as the analytics owner of the marketing data stack - Salesforce, marketing automation, and downstream warehouse tables - partnering with Marketing Ops and Data Engineering on data quality and instrumentation.
Deliver executive-level analysis and readouts for QBRs, board materials, and annual planning - including budget scenarios and ROI cases for new investments.
Raise the analytical bar across marketing through mentorship, documentation, and clear standards for how analysis is built and presented.

Attributes for a Successful Candidate

7+ years of experience in marketing analytics, marketing operations, or a closely related analytics function, including at least 2 years leading analysts, cross-functional projects, or both. B2B SaaS experience strongly preferred.
Deep, hands-on SQL skills - you can independently pull, join, and validate data without waiting on another team.
Demonstrated ownership of B2B funnel and attribution measurement. You have built or substantially rebuilt a multi-touch attribution or pipeline model and defended its methodology to skeptical stakeholders.
Hands-on experience applying machine learning or AI to a business problem - propensity or lead scoring, forecasting, segmentation, or automated insight generation - including a clear point of view on when a model is the right tool and when it is not.
Exposure to ABM platforms (6sense, Demandbase) or to media mix modeling and incrementality testing at scale.
Fluency with the modern marketing data stack: Salesforce, a marketing automation platform (Marketo, HubSpot, or similar), and a BI tool (Tableau, Looker, Power BI, or similar).
Strong executive communication. You can compress a complex analysis into a single clear recommendation a CMO or CRO can act on.
A genuine partnership mindset. You work shoulder to shoulder with marketing ops, demand gen, sales ops, and finance rather than delivering reports over the wall.

Nice to Have

Experience with dbt, Python or R, and a cloud data warehouse (Snowflake, BigQuery, Redshift) for modeling marketing data.
Experience supporting an enterprise, multi-product go-to-market motion.
Experience building with LLM APIs or AI-assisted analytics tooling (for example, natural-language querying over marketing data, or automated narrative reporting).

Compensation Range

CA$128K - CA$176K

At Optro, we provide a fair and competitive salary based on a variety of factors, including:

The scope and responsibilities of the role
Your relevant skills, experience, and certifications
Where you are physically located (based on our regional tier system)

Note on Internal Ranges: While the range above reflects our current budget for this hire, Optro maintains broader internal salary grades to allow for future career growth and merit-based increases within the role over time.

Perks (Canada)

Launch a career at one of the fastest-growing SaaS companies in North America and EMEA!
Live your best life (LYBL)! $200/mo (USD) for anything that enhances your life
Comprehensive employee health and life insurance coverage
Competitive compensation & bonus program
Statutory vacation + Flexible vacation
Time off for your birthday & volunteering
Employee resource groups
Opportunities for team and company-wide get-togethers!

*perks may vary based on eligibility/location

Our Company Values

Customer obsession: It starts and ends here. Consistently ask yourself how what you’re doing creates value for our customers. It’s a mindset.
Gritty resilience: Make it happen. Find a way. Move fast, stay positive, and do what it takes.
Drive innovation: Create the future. Continuously improve what exists and invent what’s next.
Win, together: One team. No silos, no egos. Drive to be the best and support each other’s success.
Growth mindset: 10x, not 10%. Think in orders of magnitude, not increments. Seek feedback, learn, and improve.

Please note that background checks are required. Qualified Applicants with arrest or conviction records will be considered for Employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. This role may have access to highly sensitive data, including employee data, customer data, company financials, and proprietary product information.

We love building strong partnerships, but please note that Optro cannot accept unsolicited resumes from agencies. Any submissions without a signed agreement in place will not create a fee obligation.

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More about this job

Responsibilities

The Senior Manager of Marketing Analytics will own the end-to-end measurement of marketing performance, including attribution, funnel health, and pipeline forecasting. They will also integrate AI-driven insights into the marketing stack to optimize budget allocation and provide actionable data to leadership.

Requirements

Candidates must have at least 7 years of experience in marketing analytics or operations, with a strong preference for B2B SaaS backgrounds. Proficiency in SQL, CRM systems, and hands-on experience with machine learning or AI-based modeling are essential for this role.

Skills

Marketing analytics
Marketing operations
SQL
B2B SaaS
Attribution modeling
Funnel measurement
Machine learning
Pipeline forecasting
Salesforce
Marketing automation
Data visualization
Executive communication
ABM platforms
Data engineering
Strategic planning
Mentorship

Benefits

Health insurance
Life insurance
Competitive compensation
Bonus program
Statutory vacation
Flexible vacation
Time off for birthday
Volunteering time off
Employee resource groups
Team get-togethers
Life enhancement stipend

Remote locations

Canada

Remote locations (standardized)

Canada

Visa sponsorship

Not detected in the job text

Keywords

Marketing Analytics
B2B SaaS
SQL
Salesforce
Marketing Automation
Attribution Modeling
Machine Learning
LLM
Pipeline Forecasting
ABM
6sense
Demandbase
Tableau
Looker
Power BI
Data Warehouse
dbt
Python
R
Marketing Operations
ROI
QBR
Data Quality
Propensity Scoring
Anomaly Detection
Growth Engine
GRC Intelligence
InfoSec
ESG
Audit

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