Social Media Marketing Manager

About Orvielle

Orvielle is a direct-to-consumer jewelry brand built around a simple belief: beautiful jewelry belongs in everyday life.

Our style is refined, natural, and quietly confident. We want our content to show how jewelry becomes part of someone’s personal style - from getting ready in the morning to going out with friends.

We’re looking for a creative, organized Social Media Marketing Manager to shape our social presence, develop compelling content, and build relationships with creators and our growing community.

About the Role

You’ll lead Orvielle’s day-to-day social media marketing, with a primary focus on Instagram and TikTok. Working closely with the founder, you’ll turn brand ideas into content people want to watch, save, share, and engage with.

This is a hands-on position. You should be comfortable developing a strategy, filming and editing content, writing captions, coordinating collaborations, and using performance data to improve what we publish.

What You’ll Do

Build our social media strategy

• Develop a clear content plan that supports brand awareness, community growth, website traffic, and sales.
• Own the content calendar, balancing brand storytelling, everyday styling, product education, creator content, and launches.
• Identify relevant trends and adapt them thoughtfully to Orvielle’s visual identity and voice.

Create and publish content

• Plan, film, and edit short-form videos for Instagram Reels and TikTok.
• Create carousels, Stories, photography, and written content with a consistent aesthetic.
• Write engaging captions, video hooks, scripts, and calls to action.
• Ensure jewelry is presented accurately, including its appearance, proportions, and product details.
• Manage scheduling, publishing, and quality checks across our social channels.

Manage creator partnerships

• Find creators whose style, audience, and content align with Orvielle.
• Handle outreach, follow-ups, collaboration briefs, and day-to-day communication.
• Coordinate product selections and deliveries with the team, and track content deadlines and approvals.
• Maintain organized records of deliverables, content permissions, and campaign performance.
• Help develop gifting, paid collaboration, and affiliate programs within agreed budgets.

Grow and engage our community

• Respond to comments and messages in a warm, consistent brand voice.
• Coordinate customer questions with the appropriate team member.
• Build genuine relationships with followers, customers, and creators.
• Identify opportunities to encourage and share customer-generated content with permission.

Measure and improve performance

• Track reach, watch time, engagement, saves, shares, audience growth, and website traffic.
• Report on what is working, what needs improvement, and what to test next.
• Test different creative approaches, formats, and messaging.
• Help identify strong organic content for paid promotion and coordinate with whoever manages advertising.

What We’re Looking For

• Demonstrated experience managing social media for a brand, ideally in jewelry, fashion, beauty, lifestyle, or e-commerce.
• A portfolio showing strong short-form video, visual storytelling, and social content.
• Practical knowledge of Instagram and TikTok, including platform-specific content and analytics.
• Confidence filming and editing content using tools such as CapCut, Premiere Pro, Canva, or Adobe Creative Suite.
• Strong English copywriting and communication skills.
• A good eye for styling, composition, lighting, typography, and detail.
• Strong organization and the ability to manage multiple projects and creator relationships.
• Comfort working independently in a small team, taking initiative, and responding constructively to feedback.
• The ability to connect creative decisions with measurable business goals.

Nice to Have

• Experience with creator gifting, affiliate programs, or paid partnerships.
• Familiarity with Meta Ads Manager or TikTok Ads Manager.
• Experience photographing jewelry or other small products.
• Familiarity with Shopify and website analytics.

What Success Looks Like

• A recognizable and consistent social presence that feels like Orvielle.
• A reliable flow of thoughtful, well-executed content.
• Stronger audience engagement and more qualified traffic to our website.
• Well-managed creator partnerships that produce useful, authentic content.
• Clear reporting that helps us make better marketing decisions.

How to Apply

Send your résumé and portfolio to orvielle.jewelry@gmail.com with the subject line:

Social Media Marketing Manager - [Your Name]

Please include:

• Links to social accounts you have managed.
• Two or three examples of content you personally created, with a brief explanation of your role.
• Relevant results from your previous work, where available.
• A short note explaining why you’d like to work with Orvielle.