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Ottawa Senators

Manager, Promotional Events & Fan Experience

Ottawa, ON, Canada
Kanata, ON, K2V 1A5, Canada

This role falls within a base salary range of $70,000 to $107,200 annually, consistent with the organization’s established salary ranges. · Full-time

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Job details

Pay: This role falls within a base salary range of $70,000 to $107,200 annually, consistent with the organization’s established salary ranges.
Job type: Full-time
Experience: Minimum 5-7 years’ experience in a similar marketing and/or event position or equivalent education and experience
Positions available: 1
Posting language: English
Posted: Oct 7, 2026

Original job description

The Opportunity

The Manager, Events and Promotions, is a unique role focused on developing memorable fan experiences at Ottawa Senators games and events in the Ottawa region. Responsibilities include planning, supporting and executing game themes, specialty events, marketing programs and giveaways.

The successful candidate will have a can-do attitude, with a passion to create meaningful moments for fans of the Ottawa Senators and guests at Canadian Tire Centre. This role requires attendance at certain game days and events outside standard business hours.

Number of vacancies: 1. This is a replacement role.

Key Responsibilities

Event Planning

Develop and execute calendar of event and marketing programs
Lead all major on-site fan activations outside of game nights, and on game nights where appropriate
Develop workback schedules, identifying key milestones and dates within projects
Build RASCIs and communications for internal distribution, ensuring key stakeholders are aware of upcoming events and key dates

Be a team player, willing to help where required
Manage and develop full and part time staff, including but not limited to, development of CSR events, hiring Street Team Ambassadors and Street team activation tracking
Lead and execute bar bus program

Promotions Planning

Lead development of unique game themes to entertain a variety of fans
Source and secure unique giveaway and promotional inventory
Perform due diligence research in securing best rates from all vendors
Develop event information collateral for internal distribution
Manage promotional inventory for department, including fulfillment, purchase orders, and invoicing
Manage and work within budget and production timelines as required
Submit creative requests with appropriate specs and information to creative department within appropriate timelines
Support on unique/net new marketing initiatives aimed at growing Ottawa Senators fan base

Qualifications (what we look for)

University or college sports marketing graduate, or related field, game day experience considered an asset
Minimum 5-7 years’ experience in a similar marketing and/or event position or equivalent education and experience
Excellent time management skills with ability to work under pressure and meet tight deadlines
Ability to remain flexible and adaptable in a fast-paced environment
Strong communication and collaboration skills, maintaining a team mentality
Excellent attention to detail
Passionate about the sports and/or entertainment industry
Bilingual (English & French) is a strong asset

Who We Are

The Ottawa Senators Hockey Club is a professional sports organization competing in the National Hockey League (NHL) and representing Canada’s capital city. The Club delivers world-class sport and live entertainment experiences to the Ottawa-Gatineau region while operating in a fast-paced, collaborative environment across hockey operations, business operations, and event delivery, with a shared commitment to excellence, integrity, and community impact.

What We Offer

Employees will have the opportunity to work in a unique industry, with access to memorable fan experiences, and exclusive perks such as staff tickets to games and events, partnership discounts (Goodlife, etc.), and free on-site parking - along with the chance to contribute to an organization that takes pride in its people, its performance, and its community.

This role is eligible for a comprehensive benefits package, including health, dental, wellness subsidy, and retirement programs. Support for continued learning (tuition reimbursement) is available, as well as access to multiple learning platforms.

Active social committee, which hosts multiple large-scale events throughout the year.

This role falls within a base salary range of $70,000 to $107,200 annually, consistent with the organization’s established salary ranges. Salary ranges are determined through a wide variety of factors including but not limited to market data, internal equity, education, relevant experience, knowledge, and applicable skillset.

We would like to thank all applicants for applying; however, only those applicants selected for an interview will be contacted. Applications received will be maintained on file for a period of 6 months and may be referenced for future staffing requirements.

Senators Sports & Entertainment supports the goals of Ontario Regulation 191/11 - Integrated Accessibility Standards and is pleased to accommodate applicants who have a disability during the recruitment process. Please inform the Human Resources Department at 613-599-0250 if you require a disability related accommodation in order to participate in the recruitment process.

SSE is committed to building an inclusive process that respects the dignity and independence of people with disabilities.

SSE confirms that it does not use artificial intelligence (AI) or automated decision-making tools in its recruitment or hiring processes. All candidate screening, evaluation, and selection decisions are conducted by human recruiters or hiring managers using predefined, job-related criteria, ensuring a fair, transparent, and human-led hiring process in compliance with applicable employment and privacy laws.

To all recruitment agencies: SSE does not accept unsolicited resumes from recruitment agencies. Any resumes submitted without a prior agreement or request from our hiring team will not be considered. SSE is not responsible for any fees related to unsolicited resumes.

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More about this job

Responsibilities

The manager is responsible for planning and executing game themes, marketing programs, and fan activations to create memorable experiences at Ottawa Senators events. They will also lead staff, manage promotional inventory, and ensure all event projects are delivered within budget and timelines.

Requirements

Candidates should have 5-7 years of experience in marketing or event management and a degree in sports marketing or a related field. Strong communication, time management, and the ability to work flexible hours including game days are essential.

Skills

Event planning
Marketing programs
Fan activation
Budget management
Project management
Team leadership
Communication
Time management
Vendor management
Strategic planning
Collaboration
Attention to detail
Sports marketing
Inventory management

Benefits

Health insurance
Dental insurance
Wellness subsidy
Retirement programs
Tuition reimbursement
Staff tickets to games and events
Partnership discounts
Free on-site parking

Visa sponsorship

Not detected in the job text

Keywords

Sports Marketing
Event Management
Fan Experience
Marketing Programs
Game Day Operations
Promotional Inventory
Budgeting
Project Milestones
Stakeholder Management
Team Leadership
Activation Tracking
Creative Requests
Vendor Relations
Strategic Initiatives
Professional Sports
NHL
Event Planning
Marketing Strategy
Staff Development
Event Logistics

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