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Ottawa Tourism

Sales Manager

Ottawa, ON, Canada

Pay: The expected salary for this position is $68,956.
Job type: Full-time
Apply by: Oct 21, 2026
Experience: 5 years’ experience in sales, ideally in the Business Events
Posting language: English
Posted: Sep 21, 2026

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Original job description

Overview

Ottawa Tourism’s vision is to be one of Canada’s most visited, sustainable, vibrant, and valued urban destinations and the tourism authority for key economic development and city-building decisions in Ottawa. Ottawa Tourism's mission is to market and sell Ottawa as a compelling leisure and business destination and lead or participate in initiatives that improve Ottawa’s visitor experience. We contribute to the broader economic development objectives of the city and the success of our stakeholders and, by doing so, enrich the quality of life for all Ottawa residents.

Reporting to the Director Sales, Business & Major Events, the incumbent is responsible for building and maintaining a full roster of clients and potential clients in the Canadian market. To succeed in this role, the incumbent should possess confidence and a positive attitude and have a strong history of demonstrating talent, creativity and success in a rapid sales cycle environment. With a passion for the Business Events market and a commitment to building Ottawa’s reputation as a destination of choice within this market, the incumbent must be a strategic and operational thinker as well as a client manager who is able to convert relationships and client interest into the successful realization of business objectives. As a resourceful and independent decision-maker, the Manager, Business Events is expected to think and to act independently while also possessing a strong ability to work as a member of a team.

This position is based out of the Ottawa Tourism offices in beautiful downtown Ottawa. Ottawa Tourism employs a hybrid work model, with some ability for all employees to work remotely. In some cases, certain positions will have an ongoing requirement to maintain a physical presence in the office. Such details will be discussed during the application process.

Key Competencies

Understanding of and appreciation for the general scope of the sales role within a destination marketing context, with particular focus on business events
Managerial-level communication and presentation skills
Strong ability to prioritize, manage and complete projects, and think strategically
Willingness to act as a key contributor in a fast-paced organization
Ability to accept direct responsibility for initiatives and concerns that are vital to the organizational success of the business events sales function
Ability to build and maintain external relationships; high level of competence in client/stakeholder management
Broad flexibility in outlook, task orientation, working style, and approach
Willingness to serve as an organizational subject matter expert in all areas related to the M&C business
Strong commitment to continuous self-improvement and to the improvement of the business events sales function

Primary Areas of Responsibility

Generate and manage leads; foster relationships with potential clients
Develop, cultivate, and manage client accounts with a goal of converting these relationships into actionable outcomes that align with the organization’s strategic sales goals
Assist the Business Events and Marketing teams in building brand awareness for the destination, with a view to securing the long-term success and value of Ottawa as a top Business Events destination
Identify accounts and opportunities for Ottawa Tourism’s members; maintain strong relations with members in order to understand needs and requirements, and to maintain full awareness of the unique value propositions offered by the organization’s diverse member businesses
Manage and/or assist in the preparation of customized bid proposals; conduct bid presentations; liaise with bid stakeholders as necessary, with a view to securing the success of bids
Plan, manage, and host client site inspections and familiarization (FAM) tours
Provide feedback to the supervisor and to other senior members of the Ottawa Tourism team in the development of quarterly and annual sales goals
Serve as a subject matter expert in assigned market(s)
Perform all duties and requirements of the position while acting with integrity, honesty, and enthusiasm
Assist supervisor (or other senior leader as directed) in the development and execution of projects and organizational initiatives as required and directed
Contribute as a key member of the Business Events Department, helping to define, refine, and champion the team’s strategic goals, operational priorities, and long-term vision
Work collaboratively and in partnership with key members of the Ottawa Tourism team
Work collaboratively and in partnership with key external stakeholders; manage stakeholder relations to achieve maximum impact and success
Act as an exemplary ambassador for Ottawa Tourism at all external events, as directed and required

Desired Qualifications

Post-secondary education in a relevant discipline (Business Administration, Marketing, Communications or Finance)
5 years’ experience in sales, ideally in the Business Events
Comfortable with cross-cultural communications and international business norms and standards
Strong organizational and administrative skills
Proficiency in all aspects of Microsoft Office software; comfortable working with CRM platforms and any other required technologies
Highly developed communication and interpersonal skills
Excellent written and verbal interpersonal and communication skills
Ability to work with limited supervision, multi-task and meet sales targets
Strong commitment to personal professional development
Ability to work as part of a team, including a willingness to work towards the continual improvement of team performance
Proven abilities in building partnerships and collaborative, long-term working relationships
Demonstrated experience working in a sales capacity in the Canadian, US, or international markets
Ability to work outside normal business hours
Ability and eligibility to travel internationally, and to maintain a regular domestic and international travel schedule on behalf of the organization
Demonstrated experience and skill in overseeing and managing projects throughout the entire project life cycle

Assets

Bilingual (English and French)
Additional language capabilities, preferably in a language relevant to an Ottawa Tourism market
Any additional educational qualifications or training relevant to the position

The Hiring Process

Initial Phone Screen

In-Depth Interview

Peer Interview

Interview with the Vice-President Sales, Business & Major Events

Reference checks

Offer

The decisions throughout the hiring process are made by Ottawa Tourism’s hiring team; Ottawa Tourism does not use AI in the hiring process. This process complies with privacy and employment laws across Canada.

This role has become vacant due to previous employee departure. The expected salary for this position is $68,956.

Ottawa Tourism is located and operates on the traditional and unceded territory of the Anishinaabe Algonquin people, who have travelled and inhabited these lands for millennia. We place great value on the importance of diversity in our workforce, and we value inclusivity, trust, innovation and encourage applications from individuals who are members of under-represented or marginalized communities. We foster a diverse, equitable and inclusive organization. We connect with Indigenous communities; we care about the planet our people and our industry, and we want our city to be accessible to all. To that end, we are committed to an objective hiring process which is free from discrimination based on any of the protected grounds as stated in Ontario's Human Rights Code. In an effort to ensure that the selection process is as objective as possible, applicants are invited to consider removing any indications on their application that might suggest age, place of origin, ethnic origin, disability, race, or any other protected ground. For example, applicants might choose to include the names and classification of degrees granted (i.e. Diploma in Project Management, with Honours), while excluding the name or location of the school. All applications will be considered as long as the applicant can demonstrate that they meet the essential qualifications as described in the job posting. Further to this, if you would like to request any additional accommodations.

DEADLINE TO APPLY: Monday October 5th at 4pm

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More about this job

Responsibilities

The Sales Manager is responsible for generating leads, managing client accounts, and converting relationships into successful business events for Ottawa. They will also collaborate with internal teams to build brand awareness and represent the organization at external events.

Requirements

Candidates must have at least 5 years of sales experience, preferably in the business events sector, and hold a post-secondary degree in a relevant discipline. Strong organizational, communication, and CRM skills are required, along with the ability to travel internationally.

Skills

Sales management
Business events
Strategic planning
Project management
Communication skills
Presentation skills
CRM software
Microsoft Office
Bid proposal preparation
Cross-cultural communication
Market analysis
Stakeholder management
Lead generation
Negotiation

Visa sponsorship

Not detected in the job text

Keywords

Sales Manager
Business Events
Destination Marketing
Lead Generation
Client Management
CRM
Microsoft Office
Bid Proposals
Stakeholder Relations
Strategic Sales
Project Management
Marketing
Communications
Hospitality
Tourism
Hybrid Work
International Travel
Market Analysis
Brand Awareness
Professional Development

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