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Added 9 mins ago
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Manager, Client Engagement
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- $100,000 to $150,000 CAD / year
- Contract
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Added 24 mins ago
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Product Marketing Manager
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Canada
- Full-time
We're looking for an experienced Product Marketing Manager to shape our product roadmap, sharpen our differentiation, and own go-to-market strategy as we expand into procurement and other…
Added 24 mins ago
HT
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Payroll Manager, Americas
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- Full-time
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Added 24 mins ago
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Financial Manager - PLM (Product Line Mgmt)
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Bolton, ON
- Full-time
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Ottimate

Product Marketing Manager

Remote, Canada

Remote

$120,000 to $135,000 USD / year

Apply on jobs.workable.com About employer

Applications open in a new tab.

Job details

Pay: $120,000 to $135,000 USD / year
Workplace: Remote
Remote eligibility: Canada listed. Check the posting for province restrictions.
Experience: 4+ years of experience in product marketing, including owning GTM plans and launches end-to-end
Posting language: English
Posted: Nov 13, 2026

Original job description

About the Role

We’re looking for an experienced Product Marketing Manager to shape our product roadmap, sharpen our differentiation, and own go-to-market strategy as we expand into procurement and other new product areas. You’ll collaborate across marketing, product, sales, support, and partnerships to bring new solutions to market, tailor our story for the industries we serve, and help scale Ottimate’s growth. Candidates with firsthand knowledge of sourcing and procurement software and adoption strategies will be prioritized.

Key Responsibilities

- Develop and execute go-to-market plans for new product areas, from launch strategy and packaging through enablement, rollout, and post-launch measurement.
- Partner with product and sales to define target segments, buyer personas, and launch goals, and drive cross-functional alignment on timelines and deliverables.
- Lead the verticalization of marketing and sales assets, adapting positioning, messaging, case studies, decks, and web content to the needs and language of specific industries.
- Provide deep market intelligence on our target audiences, especially procurement and finance teams: how they work from requisition and purchase order through receiving, invoice matching, and payment, what they want, and how they buy.
- Be an expert on the competitive landscape, including procure-to-pay and spend management vendors, and how competitors position their solutions. Build and maintain battlecards and competitive insights for sales.
- Develop compelling product positioning and messaging that resonates and differentiates Ottimate.
- Create content for website pages, slide decks, one-sheeters, product trainings, case studies, blog posts, and more.
- Bring customer and market insights back to the product team to inform the roadmap and prioritization.
- Build relationships with Ottimate customers through customer interviews, advisory boards, and industry events, and turn what you learn into messaging, content, and product feedback.
- Support customer retention and expansion with launch communications, adoption campaigns, and feature announcements.
- Understand and support our sales channels. Train them on the problems we solve, and develop internal tools and external collateral that help them win.
- Collaborate with marketing, product, sales, support, and partnerships to deliver collateral and strategic insights.

- 4+ years of experience in product marketing, including owning GTM plans and launches end-to-end
- Hands-on experience marketing invoice automation, procurement, purchasing, or procure-to-pay software
- Experience adapting positioning and assets for different industries or customer segments
- Strong grasp of GTM strategy, positioning, messaging, and solution packaging
- Working knowledge of procurement workflows, including requisitions, purchase orders, approvals, receiving, three-way matching, and supplier management
- Deep understanding of market trends and product lifecycles
- Experience in B2B SaaS; procurement, spend management, finance SaaS, or fintech is a strong plus
- Excellent communication and storytelling skills: written, verbal, and visual
- Comfort working cross-functionally and managing multiple projects in a fast-moving startup environment

We care deeply about making Ottimate an incredible place to work and invest a significant amount of time and energy into creating and maintaining a company culture that provides our team with a generous level of support whilst inspiring them to do their best work.

The specific benefits/perks we offer are continually evolving, but currently include:

Salary Range: USD $120,000-135,000 (depending on level) per year + annual bonus.
Medical, Dental, Vision, and other Company-Subsidized Benefits for you and your family.
Employer-sponsored 401(k) with company match.
Paid Time Off (and the encouragement to use it).
Promote from within philosophy.

Beyond the tangible benefits, though:

You will be part of a growing team, at a pinnacle moment of scale for the business, and experience the excitement of working in a startup where each action makes a huge difference.
You will have the agency to solve difficult problems creatively, the freedom to explore work that inspires you, and infrastructure to ensure you're constantly challenged and developing.
You will work with sharp, passionate teammates solving some of the most unique challenges and positioning our product as a premier finance automation solution.
Our commitment to empowering a diverse and inclusive workforce, celebrating differences, and creating a safe space for our employees to bring their whole selves to work is second to note.
We are transforming entire industries using innovative technology, including Artificial Intelligence, Payment Tech, and Neural Networks.
Our leaders lead with a people-first approach; inspiring excellence, nurturing ideas, and finding creative ways to eliminate obstacles for cultivating growth.
We truly love what we do and who we do it with - and we think you will too!

Ottimate is an equal opportunity employer that is committed to diversity and inclusion. We do not discriminate based on race, color, national origin, religion, gender, gender expression, sexual orientation, age, veteran status, disability status, or marital status. If you are excited about the role but do not meet 100% of the qualifications listed above, we encourage you to apply. Nothing in this job posting should be construed as an offer or guarantee of employment.

Apply on jobs.workable.com About employer

More about this job

Responsibilities

The Product Marketing Manager will lead go-to-market strategies, product launches, and cross-functional alignment to drive growth in procurement and finance product areas. They will also develop compelling positioning, messaging, and sales collateral while gathering market intelligence to inform the product roadmap.

Requirements

Candidates must have at least 4 years of experience in product marketing, specifically within B2B SaaS or procurement-related software. Strong communication skills and a proven ability to manage end-to-end launch plans in a fast-paced environment are essential.

Skills

Product marketing
Go-to-market strategy
B2B SaaS
Procurement software
Invoice automation
Market intelligence
Competitive analysis
Content creation
Cross-functional collaboration
Sales enablement
Messaging and positioning
Customer research
Strategic planning
Storytelling
Project management

Benefits

Medical insurance
Dental insurance
Vision insurance
401(k) with company match
Paid time off
Annual bonus

Remote locations

Canada

Remote locations (standardized)

Canada

Visa sponsorship

Not detected in the job text

Keywords

Product Marketing
Go-to-Market
B2B SaaS
Procurement
Invoice Automation
Spend Management
Fintech
Market Intelligence
Competitive Landscape
Sales Enablement
Positioning
Messaging
Customer Retention
Product Roadmap
Artificial Intelligence
Payment Tech
Neural Networks
Cross-functional
Startup
Finance Automation

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Work requirements

Jobs in Canada