Product Marketing Manager
- Canada
Full-time
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Job details
- Job type
- Full-time
- Experience
- 4+ years of experience in product marketing, including owning GTM plans and launches end-to-end
- Posting language
- English
- Posted
Original job description
About The Role
We're looking for an experienced Product Marketing Manager to shape our product roadmap, sharpen our differentiation, and own go-to-market strategy as we expand into procurement and other new product areas. You'll collaborate across marketing, product, sales, support, and partnerships to bring new solutions to market, tailor our story for the industries we serve, and help scale Ottimate's growth. Candidates with firsthand knowledge of sourcing and procurement software and adoption strategies will be prioritized.
Key Responsibilities
We care deeply about making Ottimate an incredible place to work and invest a significant amount of time and energy into creating and maintaining a company culture that provides our team with a generous level of support whilst inspiring them to do their best work.
The specific benefits/perks we offer are continually evolving, but currently include:
We're looking for an experienced Product Marketing Manager to shape our product roadmap, sharpen our differentiation, and own go-to-market strategy as we expand into procurement and other new product areas. You'll collaborate across marketing, product, sales, support, and partnerships to bring new solutions to market, tailor our story for the industries we serve, and help scale Ottimate's growth. Candidates with firsthand knowledge of sourcing and procurement software and adoption strategies will be prioritized.
Key Responsibilities
- Develop and execute go-to-market plans for new product areas, from launch strategy and packaging through enablement, rollout, and post-launch measurement
- Partner with product and sales to define target segments, buyer personas, and launch goals, and drive cross-functional alignment on timelines and deliverables
- Lead the verticalization of marketing and sales assets, adapting positioning, messaging, case studies, decks, and web content to the needs and language of specific industries
- Provide deep market intelligence on our target audiences, especially procurement and finance teams: how they work from requisition and purchase order through receiving, invoice matching, and payment, what they want, and how they buy
- Be an expert on the competitive landscape, including procure-to-pay and spend management vendors, and how competitors position their solutions. Build and maintain battlecards and competitive insights for sales
- Develop compelling product positioning and messaging that resonates and differentiates Ottimate
- Create content for website pages, slide decks, one-sheeters, product trainings, case studies, blog posts, and more
- Bring customer and market insights back to the product team to inform the roadmap and prioritization
- Build relationships with Ottimate customers through customer interviews, advisory boards, and industry events, and turn what you learn into messaging, content, and product feedback
- Support customer retention and expansion with launch communications, adoption campaigns, and feature announcements
- Understand and support our sales channels. Train them on the problems we solve, and develop internal tools and external collateral that help them win
- Collaborate with marketing, product, sales, support, and partnerships to deliver collateral and strategic insights
- 4+ years of experience in product marketing, including owning GTM plans and launches end-to-end
- Hands-on experience marketing invoice automation, procurement, purchasing, or procure-to-pay software
- Experience adapting positioning and assets for different industries or customer segments
- Strong grasp of GTM strategy, positioning, messaging, and solution packaging
- Working knowledge of procurement workflows, including requisitions, purchase orders, approvals, receiving, three-way matching, and supplier management
- Deep understanding of market trends and product lifecycles
- Experience in B2B SaaS; procurement, spend management, finance SaaS, or fintech is a strong plus
- Excellent communication and storytelling skills: written, verbal, and visual
- Comfort working cross-functionally and managing multiple projects in a fast-moving startup environment
We care deeply about making Ottimate an incredible place to work and invest a significant amount of time and energy into creating and maintaining a company culture that provides our team with a generous level of support whilst inspiring them to do their best work.
The specific benefits/perks we offer are continually evolving, but currently include:
- Salary Range: USD $120,000-135,000 (depending on level) per year + annual bonus
- Medical, Dental, Vision, and other Company-Subsidized Benefits for you and your family
- Employer-sponsored 401(k) with company match
- Paid Time Off (and the encouragement to use it)
- Promote from within philosophy
- You will be part of a growing team, at a pinnacle moment of scale for the business, and experience the excitement of working in a startup where each action makes a huge difference
- You will have the agency to solve difficult problems creatively, the freedom to explore work that inspires you, and infrastructure to ensure you're constantly challenged and developing
- You will work with sharp, passionate teammates solving some of the most unique challenges and positioning our product as a premier finance automation solution
- Our commitment to empowering a diverse and inclusive workforce, celebrating differences, and creating a safe space for our employees to bring their whole selves to work is second to note
- We are transforming entire industries using innovative technology, including Artificial Intelligence, Payment Tech, and Neural Networks
- Our leaders lead with a people-first approach; inspiring excellence, nurturing ideas, and finding creative ways to eliminate obstacles for cultivating growth
- We truly love what we do and who we do it with - and we think you will too!
More about this job
Responsibilities
Own go-to-market strategy and launches for new product areas, developing positioning, messaging, industry-specific marketing assets, and competitive insights. Gather customer and market feedback to inform product priorities, support adoption and retention, and enable sales channels through training and collateral.
Requirements
Requires at least four years of product marketing experience, including end-to-end ownership of go-to-market plans and launches, plus hands-on marketing experience with invoice automation, procurement, purchasing, or procure-to-pay software. Candidates should understand procurement workflows and demonstrate strong positioning, messaging, communication, storytelling, and cross-functional project management skills; B2B SaaS experience is required, with finance, procurement, spend management, or fintech experience preferred.
Skills
- Product Marketing
- Go-to-Market Strategy
- Product Launches
- Product Positioning
- Messaging
- Market Intelligence
- Competitive Analysis
- Procurement Workflows
- Invoice Automation
- Customer Research
- Sales Enablement
- Content Development
- Cross-Functional Collaboration
- Industry Segmentation
- B2B SaaS
- Customer Adoption
Benefits
- Annual Bonus
- Medical Insurance
- Dental Insurance
- Vision Insurance
- Company-Subsidized Benefits
- 401(k) With Company Match
- Paid Time Off
- Promotion From Within
Visa sponsorship
Not detected in the job text
Categories
- Marketing
- Management & Leadership
- Sales
- Finance & Accounting
- Software
Keywords
- Product Marketing
- Go-to-Market Strategy
- Product Roadmap
- Product Launch
- Product Positioning
- Messaging
- Solution Packaging
- Procurement
- Procure-to-Pay
- Spend Management
- Invoice Automation
- Purchasing
- Requisitions
- Purchase Orders
- Approvals
- Receiving
- Three-Way Matching
- Supplier Management
- Finance Automation
- B2B SaaS
- Fintech
- Market Intelligence
- Competitive Analysis
- Sales Enablement
- Customer Interviews
- Adoption Campaigns
- Customer Retention
- Customer Expansion
- Vertical Marketing
- Cross-Functional Collaboration