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Added 29 mins ago
O
Product Marketing Manager
Ottimate
Canada
- Full-time
We're looking for an experienced Product Marketing Manager to shape our product roadmap, sharpen our differentiation, and own go-to-market strategy as we expand into procurement and other…
Added 29 mins ago
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Ottimate

Product Marketing Manager

Canada

Full-time

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Job details

Job type: Full-time
Experience: 4+ years of experience in product marketing, including owning GTM plans and launches end-to-end
Posting language: English
Posted: Nov 13, 2026

Original job description

About The Role

We're looking for an experienced Product Marketing Manager to shape our product roadmap, sharpen our differentiation, and own go-to-market strategy as we expand into procurement and other new product areas. You'll collaborate across marketing, product, sales, support, and partnerships to bring new solutions to market, tailor our story for the industries we serve, and help scale Ottimate's growth. Candidates with firsthand knowledge of sourcing and procurement software and adoption strategies will be prioritized.

Key Responsibilities

Develop and execute go-to-market plans for new product areas, from launch strategy and packaging through enablement, rollout, and post-launch measurement
Partner with product and sales to define target segments, buyer personas, and launch goals, and drive cross-functional alignment on timelines and deliverables
Lead the verticalization of marketing and sales assets, adapting positioning, messaging, case studies, decks, and web content to the needs and language of specific industries
Provide deep market intelligence on our target audiences, especially procurement and finance teams: how they work from requisition and purchase order through receiving, invoice matching, and payment, what they want, and how they buy
Be an expert on the competitive landscape, including procure-to-pay and spend management vendors, and how competitors position their solutions. Build and maintain battlecards and competitive insights for sales
Develop compelling product positioning and messaging that resonates and differentiates Ottimate
Create content for website pages, slide decks, one-sheeters, product trainings, case studies, blog posts, and more
Bring customer and market insights back to the product team to inform the roadmap and prioritization
Build relationships with Ottimate customers through customer interviews, advisory boards, and industry events, and turn what you learn into messaging, content, and product feedback
Support customer retention and expansion with launch communications, adoption campaigns, and feature announcements
Understand and support our sales channels. Train them on the problems we solve, and develop internal tools and external collateral that help them win
Collaborate with marketing, product, sales, support, and partnerships to deliver collateral and strategic insights

Requirements

4+ years of experience in product marketing, including owning GTM plans and launches end-to-end
Hands-on experience marketing invoice automation, procurement, purchasing, or procure-to-pay software
Experience adapting positioning and assets for different industries or customer segments
Strong grasp of GTM strategy, positioning, messaging, and solution packaging
Working knowledge of procurement workflows, including requisitions, purchase orders, approvals, receiving, three-way matching, and supplier management
Deep understanding of market trends and product lifecycles
Experience in B2B SaaS; procurement, spend management, finance SaaS, or fintech is a strong plus
Excellent communication and storytelling skills: written, verbal, and visual
Comfort working cross-functionally and managing multiple projects in a fast-moving startup environment

Benefits

We care deeply about making Ottimate an incredible place to work and invest a significant amount of time and energy into creating and maintaining a company culture that provides our team with a generous level of support whilst inspiring them to do their best work.

The specific benefits/perks we offer are continually evolving, but currently include:

Salary Range: USD $120,000-135,000 (depending on level) per year + annual bonus
Medical, Dental, Vision, and other Company-Subsidized Benefits for you and your family
Employer-sponsored 401(k) with company match
Paid Time Off (and the encouragement to use it)
Promote from within philosophy

Beyond the tangible benefits, though:

You will be part of a growing team, at a pinnacle moment of scale for the business, and experience the excitement of working in a startup where each action makes a huge difference
You will have the agency to solve difficult problems creatively, the freedom to explore work that inspires you, and infrastructure to ensure you're constantly challenged and developing
You will work with sharp, passionate teammates solving some of the most unique challenges and positioning our product as a premier finance automation solution
Our commitment to empowering a diverse and inclusive workforce, celebrating differences, and creating a safe space for our employees to bring their whole selves to work is second to note
We are transforming entire industries using innovative technology, including Artificial Intelligence, Payment Tech, and Neural Networks
Our leaders lead with a people-first approach; inspiring excellence, nurturing ideas, and finding creative ways to eliminate obstacles for cultivating growth
We truly love what we do and who we do it with - and we think you will too!

Ottimate is an equal opportunity employer that is committed to diversity and inclusion. We do not discriminate based on race, color, national origin, religion, gender, gender expression, sexual orientation, age, veteran status, disability status, or marital status. If you are excited about the role but do not meet 100% of the qualifications listed above, we encourage you to apply. Nothing in this job posting should be construed as an offer or guarantee of employment.

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More about this job

Responsibilities

Own go-to-market strategy and launches for new product areas, developing positioning, messaging, industry-specific marketing assets, and competitive insights. Gather customer and market feedback to inform product priorities, support adoption and retention, and enable sales channels through training and collateral.

Requirements

Requires at least four years of product marketing experience, including end-to-end ownership of go-to-market plans and launches, plus hands-on marketing experience with invoice automation, procurement, purchasing, or procure-to-pay software. Candidates should understand procurement workflows and demonstrate strong positioning, messaging, communication, storytelling, and cross-functional project management skills; B2B SaaS experience is required, with finance, procurement, spend management, or fintech experience preferred.

Skills

Product Marketing
Go-to-Market Strategy
Product Launches
Product Positioning
Messaging
Market Intelligence
Competitive Analysis
Procurement Workflows
Invoice Automation
Customer Research
Sales Enablement
Content Development
Cross-Functional Collaboration
Industry Segmentation
B2B SaaS
Customer Adoption

Benefits

Annual Bonus
Medical Insurance
Dental Insurance
Vision Insurance
Company-Subsidized Benefits
401(k) With Company Match
Paid Time Off
Promotion From Within

Visa sponsorship

Not detected in the job text

Keywords

Product Marketing
Go-to-Market Strategy
Product Roadmap
Product Launch
Product Positioning
Messaging
Solution Packaging
Procurement
Procure-to-Pay
Spend Management
Invoice Automation
Purchasing
Requisitions
Purchase Orders
Approvals
Receiving
Three-Way Matching
Supplier Management
Finance Automation
B2B SaaS
Fintech
Market Intelligence
Competitive Analysis
Sales Enablement
Customer Interviews
Adoption Campaigns
Customer Retention
Customer Expansion
Vertical Marketing
Cross-Functional Collaboration

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Work requirements

Jobs in Canada