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Senior Salesforce Automation Test Engineer
Cognizant
Toronto, ON
$90,000 to $125,000 CAD / year
Full-time
We are looking for an experienced Salesforce Automation Test Engineer for a full time permanent position. In this role, you will design, build, and execute automated and manual test scripts…
Added 19 hours ago
QA Engineer- Salesforce Marketing Cloud (SFMC)
Tru
Halifax, NS
Full-time
We are looking for an experienced QA Engineer –Salesforce Marketing Cloud (SFMC) to support the testing and quality assurance of marketing technology solutions built on Salesforce Marketing…
Senior Product Engineer (Salesforce) - ITS - FT Support
Humber College
Toronto, ON
Full-time
Position Title: Senior Product Engineer, Salesforce
Senior DevOps & Quality Engineering (QE) Engineer – Salesforce
RBC
Mississauga, ON
Full-time
This is a senior hands-on technical role requiring strong expertise across Salesforce DevOps, CI/CD, Quality Engineering, test automation, and release management. The successful candidate…
Senior DevOps & Quality Engineering (QE) Engineer – Salesforce
Royal Bank of Canada
Mississauga, ON
Full-time
This is a senior hands-on technical role requiring strong expertise across Salesforce DevOps, CI/CD, Quality Engineering, test automation, and release management. The successful candidate…
QA Automation Engineer (Salesforce Financial Services Cloud)
PLATO
Remote, Canada
$85,000 to $110,000 CAD / year
Full-time · Remote
We are seeking QA Automation Engineers to design, build, and maintain robust automated testing solutions across Salesforce FSC applications. You will work within Agile teams, integrating…
Salesforce DevOps Engineer
Themesoft Inc.
Toronto, ON
Contract
We are seeking a DevOps release engineer who will be responsible for building and maintenance of new/existing CI/CD pipelines, infrastructure as code, and cloud-native deployments. The…
Senior Salesforce DevOps Engineer - ITS5
Minnesota Direct Care and Treatment
Saint-Paul, NB · St.-Paul, NB
Full-time
Salesforce is a complex, cloud-based platform requiring specialized expertise to optimize its utilization as an application development environment. The production of efficient, stable, and…
Salesforce QA Automation Engineer
Astra-North Infoteck Inc. ~ Conquering today’s challenges, achieving tomorrow’s vision!
Toronto, ON
Full-time
Job Description: Salesforce QA Automation Engineer
Salesforce AI & Data Cloud Solutions Engineer
AGF Investments
Toronto, ON
Full-time
We're seeking a Salesforce AI & Data Cloud Solutions Engineer to modernize AGF’s CRM ecosystem through Data Cloud/Data360, Agentforce, automation, and advanced Salesforce capabilities.
Salesforce AI & Data Cloud Solutions Engineer
AGF Management
Toronto, ON
Full-time
We're seeking a Salesforce AI & Data Cloud Solutions Engineer to modernize AGF’s CRM ecosystem through Data Cloud/Data360, Agentforce, automation, and advanced Salesforce capabilities.
Jr. QA Engineer
Veriforce
Montreal, QC · Greater Montreal Metropolitan Area
Full-time
As a Junior Software Development Engineer in Test (SDET), you will support the delivery of reliable, high-quality software by performing manual testing and contributing to automated…
CRM QA Engineer
Lontours Canada Limited
Toronto, ON
$80,000 to $102,000 CAD / year
Full-time
The CRM Quality Assurance Engineer is responsible for planning, designing, and executing both automated and manual testing to ensure the quality, reliability, and performance of CRM…
Forward Deployed Engineer (AI Practice)
Greenlight Consulting
North York, Ontario
$90,000 to $130,000 CAD / year
Build, test, and maintain integrations with enterprise platforms (Salesforce, Jira, DocuSign, SharePoint, ServiceNow, and others) using REST, GraphQL, OAuth 2.0, and enterprise…
Added 4 hours ago
Senior Automation Engineer (Playwright)
Kindsight
Canada
Full-time
The Senior Automation Engineer will play a pivotal role in modernizing the quality-engineering foundation for Ascend, Kindsight’s flagship Salesforce second-generation managed package. This…
Senior Marketing Insights Analyst
Paddle
Remote, Canada
$110,775 to $144,299 CAD / year
Full-time · Remote
…You'll also partner closely with our Senior Marketing Analytics Engineer in Data Engineering, ensuring our upstream data infrastructure is world…
Senior QE Engineer
J&M Group
Toronto, ON
Full-time
We are looking for an experienced Senior QE Engineer with strong expertise in Java, Selenium, and API automation to build and maintain robust test automation solutions. The ideal candidate…
Salesforce DevOps
Themesoft Inc.
Toronto, ON
Contract
We are seeking a DevOps release engineer who will be responsible for building and maintenance of new/existing CI/CD pipelines, infrastructure as code, and cloud-native deployments. The…
Solutions Engineer
Ask-AI
Toronto, ON
Full-time
…deployment lowers our customers' cost to serve. We're hiring engineers and product leaders who want to build systems that get more capable the more they…
GRO Program - Technology (Toronto)
Manulife
Toronto, ON
Full-time
Develop competency with possible supporting tools such as Java, JavaScript, Spring Boot, Git, CI/CD, ReactJS, Azure AKS/ACS, APIM, Salesforce, .NET., and AI Tools and Prompt Engineering.
GRO Program - Technology (Montreal)
Manulife
Montreal, QC
Full-time
Develop competency with possible supporting tools such as Java, JavaScript, Spring Boot, Git, CI/CD, ReactJS, Azure AKS/ACS, APIM, Salesforce, .NET., and AI Tools and Prompt Engineering.
GRO Program - Technology (Waterloo)
Manulife
Toronto, ON · Waterloo, ON
Full-time
Develop competency with possible supporting tools such as Java, JavaScript, Spring Boot, Git, CI/CD, ReactJS, Azure AKS/ACS, APIM, Salesforce, .NET., and AI Tools and Prompt Engineering.
AI & Automation Engineer
Magnet Forensics
Waterloo, ON
$110,000 to $130,000 CAD / year
Full-time
Reporting to the VP, Business Systems, the AI & Automation Engineer is the primary technical person for applying AI and automation to processes performed across Business Systems which…
Principal, Sales AI Strategy & Execution
Tipalti
Vancouver, BC
$135,000 to $165,000 CAD / year
Full-time
Regularly test and deploy workflow automations, tool integrations, and AI-powered processes, API connections, and native capabilities across the Sales stack. Including Salesforce, Clari,…
AI Solutions Engineer
Connor, Clark & Lunn Private Capital Ltd.
Toronto, Ontario
Interested in joining one of Canada’s top performing asset managers? We are looking for an AI Solutions Engineer for a new full-time position on our Connor, Clark & Lunn Private Capital…

Paddle

Senior Marketing Insights Analyst

Remote, Canada

Pay: $110,775 to $144,299 CAD / year
Job type: Full-time
Workplace: Remote

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At a glance

Automatically prepared from the listing. Check the original description for the full requirements.

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Responsibilities

The Senior Marketing Insights Analyst will define marketing performance narratives, manage budget allocation, and oversee revenue attribution practices. They will also partner with data engineering to optimize the GTM data layer and provide actionable insights to marketing leadership.

Requirements

Candidates must have 8+ years of experience in marketing analytics or operations, preferably within a B2B SaaS environment. Proficiency in SQL, CRM/marketing automation stacks, and BI tools is required, along with strong stakeholder management and analytical judgment.

Experience

5 to 10 years

Working hours

40 hours per week

Skills

Marketing analytics
Marketing operations
B2B SaaS
Attribution modeling
SQL
HubSpot
Salesforce
Looker
Tableau
Omni
Data modeling
Forecasting
Scenario modeling
Stakeholder management
Incrementality testing
GTM strategy

Benefits

Unlimited holidays
4 months paid family leave
Annual learning fund
Remote work options
Training and development

Remote locations

Toronto, Canada

Remote locations (standardized)

Toronto, Ontario, Canada

Visa sponsorship

Not detected in the job text

Keywords

Marketing Analytics
B2B SaaS
Attribution Modeling
SQL
HubSpot
Salesforce
Snowflake
dbt
Looker
Tableau
Omni
Marketing Operations
Revenue Attribution
Forecasting
Scenario Modeling
GTM Strategy
Data Engineering
Performance Marketing
Buyer Journey
Funnel Analysis
Incrementality Testing
Brand Awareness
Share of Voice
Stakeholder Management
Digital-first

Original job description

What do we do?

Paddle offers digital product companies a completely different approach to their payment infrastructure. Instead of assembling and maintaining a complex stack of payments-related apps and services, we're a Merchant of Record for our customers. That means we take away 100% of the pain of payment fragmentation. It's faster, safer, cheaper, and, above all, way better.

We're backed by investors including KKR, FTV Capital, Kindred, Notion, and 83North and serve over 6,000 software sellers in 245 territories globally.

The Role

We're looking for a Senior Marketing Insights Analyst to sit at the heart of our Marketing team and report into the Marketing Ops & Programs Lead. You'll be the analytical engine behind our marketing investments: turning data across sources into clear opportunity and performance narratives, actionable insights, and recommendations that steer how we invest and optimise.

This is not a back-office data role. You'll be embedded in Marketing Operations, working closely with channel owners, campaign managers, and marketing leadership to make sure every program and campaign we run is measured well and iterated on quickly. You'll also partner closely with our Senior Marketing Analytics Engineer in Data Engineering, ensuring our upstream data infrastructure is world class.

What you'll do

Own the marketing performance narrative: define questions that matter, and deliver decision-ready insights to channel owners and marketing leadership on a regular cadence, from weekly channel reviews to quarterly business reviews.
Shape how marketing budget is allocated: build the forecasting, scenario modelling, and benchmarking that informs quarterly and annual planning, and make clear recommendations on where to invest, hold, or pull back.
Own our revenue attribution practice: maintain and evolve our attribution models, interpret multi-touch and pipeline contribution data, and be the team's authority on what is genuinely driving pipeline and revenue.
Design and run incrementally tests to validate what attribution alone cannot tell us, and build the team's understanding of when to trust each method.
Define measurement frameworks with channel owners (paid media, social, web, SEO & AEO, content) before campaigns launch: agree success metrics, targets, and test designs up front, not retrospectively.
Analyse the full buyer journey across HubSpot and Salesforce: surface funnel trends, conversion bottlenecks, and anomalies from lead creation through lifecycle progression to opportunity and closed-won.
Lead campaign and program post-mortems: quantify what worked and what didn't, and turn findings into specific changes to targeting, spend, or creative for the next cycle.
Set requirements for our GTM data layer: define what marketing needs from Snowflake and dbt models, write acceptance criteria, and partner with our Senior Marketing Analytics Engineer who owns implementation.
Extend measurement beyond the funnel: contribute to how we track brand and upper-funnel signals such as branded search, share of voice, and awareness, so investment cases for brand spend rest on evidence.
Raise the analytical bar across the team: coach channel owners on interpreting their own dashboards, standardise definitions, and reduce ad hoc reporting requests by making self-serve genuinely work.

We'd love to hear from you if you have

8+ years of experience in marketing analytics, marketing operations, or a closely related role, ideally within a B2B SaaS environment where you have owned a measurement or attribution strategy, not just executed within one.
Hands-on experience with a B2B attribution platform (such as Deamdata), a CRM and marketing automation stack (such as HubSpot and Salesforce), and BI tooling (such as Omni, Looker, or Tableau).
Solid SQL skills: you can join, aggregate, and sanity-check data across warehouse tables yourself, and you can read a dbt model well enough to challenge it.
Deep judgment on marketing measurement: you know the strengths and limits of multi-touch attribution, when to reach for incrementality testing or experiments instead, and how to explain the difference to a non-analyst.
The ability to translate complex data into plain-language recommendations, not just presenting what happened, but advising what to do next.
Strong stakeholder management: you're comfortable presenting to a CMO and a paid media specialist on the same day and calibrating your message accordingly.

Everyone is welcome at Paddle
At Paddle, we're committed to removing invisible barriers, both for our customers and within our own teams. We recognise and celebrate that every Paddler is unique and we welcome every individual perspective. As an inclusive employer we don't care if, or where, you studied, what you look like or where you're from. We're more interested in your craft, curiosity, passion for learning and what you'll add to our culture. We encourage you to apply even if you don't match every part of the job ad, especially if you're part of an underrepresented group.

Please let us know if there's anything we can do to better support you through the application process and in the workplace. We will do everything we can to support any accommodations needed. We're committed to building a diverse team where everyone feels safe to be their authentic self. Let's grow together.

Our Values

Paddle Together - "None of us, is as smart as all of us"

Paddle Simply - "Simple can be harder than complex: you have to get your thinking clean to make it simple"

Paddle for others - "We can realise our wildest dreams, so long as we help enough other people to realise theirs"

Why you'll love working at Paddle

We are a diverse, growing group of Paddlers across the globe who pride ourselves on our transparent, collaborative and respectful culture.

We are a 'digital-first' company, which means you can work remotely, from one of our stylish hubs, or even a bit of both! We offer all team members unlimited holidays and 4 months paid family leave regardless of gender. We invest in learning and will help you with your personal development via constant exposure to new challenges, an annual learning fund, and regular internal and external training.

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