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Added 2 days ago
Revenue Operations Analyst
AppDirect
Toronto, ON
Full-time
3+ years of experience in revenue operations, sales/GTM operations, financial analysis, business analytics, or a closely related analytical role in B2B SaaS.
Added 2 days ago
Revenue Operations Analyst
AppDirect
Canada
3+ years of experience in revenue operations, sales/GTM operations, financial analysis, business analytics, or a closely related analytical role in B2B SaaS.
Added 4 days ago
Senior Product Manager
Enercare
Markham, ON
The Senior Product Manager, Water is accountable for the commercial performance and lifecycle execution of Enercare’s Water portfolio (Water Heater, Water Purification) product offerings.
Added 15 days ago
Sr. Manager, Digital Growth Marketing
Fairstone Bank
Toronto, ON
Full-time
Senior Analyst (Funnel Modeling, Attribution Networks, and Data Pipeline Integrity)
Added 16 days ago
Sr. Manager, Digital Growth Marketing
Fairstone Bank
Toronto, ON
Full-time
Senior Analyst (Funnel Modeling, Attribution Networks, and Data Pipeline Integrity)
Added 19 days ago
Product Analyst - Growth & GTM
Caseware
Toronto, ON
$110,000 to $120,000 CAD / year
Full-time
Turn scattered signals (usage data, sales conversations, support tickets) into a sharp, specific point of view on the target user that the whole team can rally around
Added 27 days ago
Data Analyst - Product & Business Analytics
Stay22
Montreal, QC · Greater Montreal Metropolitan Area
Full-time
Analyste senior, opérations de revenus et données GTM
Added 1 month ago
Systems Analyst II
Brex
Vancouver, BC
Full-time
…operational scale. We operate at the intersection of product, operations, finance, data, engineering, and GTM - solving the company's most complex cross-functional challenges and turning…
Added 1 month ago
Deal Desk Analyst
Twilio
Remote, Canada
Full-time · Remote
Twilio is looking for a curious, action-oriented, strong financial analyst for the Deal Desk Team who lives the Twilio Magic to support our North American Go-to-Market motion. This is an…
Added 1 month ago
Deal Desk Analyst
Twilio
AB
Twilio is looking for a curious, action-oriented, strong financial analyst for the Deal Desk Team who lives the Twilio Magic to support our North American Go-to-Market motion. This is an…
Added 1 month ago
Senior Sales Operations Analyst
Docker
Remote, Canada
Full-time · Remote
We are seeking a Senior Sales Operations Analyst to join our growing Revenue Operations team who are responsible for optimizing the success of Docker’s Sales & GTM teams to accelerate our…
Added 1 month ago
Systems Analyst II
Brex
Vancouver, BC
…operational scale. We operate at the intersection of product, operations, finance, data, engineering, and GTM - solving the company's most complex cross-functional challenges and turning…
Added 1 month ago
Sales Revenue Operations Specialist
Stay22
Montreal, QC
Full-time
…expansion en Asie. C'est le tout premier rôle entièrement dédié aux opérations de ventes : un poste fondateur au sein du pod…
Added 1 month ago
Staff Analyst
ClickUp
Canada
Full-time
We're looking for a Staff Analyst, GTM Revenue to help our go-to-market leaders make sharper, faster decisions across revenue-critical motions. In this role, you'll partner across Sales,…
Added 1 month ago
Senior Salesforce Administrator
Movable Ink
Toronto, ON
Movable Ink scales content personalization for marketers through data-activated content generation and AI decisioning. The world’s most innovative brands rely on Movable Ink to maximize…
Added 1 month ago
Senior Revenue Operations Analyst
Wagepoint
Remote, Canada
$92,000 to $118,000 CAD / year
Full-time · Remote
We're looking for a Senior Revenue Operations Analyst who can take a messy business question and come back with an answer people can act on. You'll be the analytical engine of our Revenue…
Added 1 month ago
Senior Marketing Insights Analyst
Paddle
Remote, Canada
$110,775 to $144,299 CAD / year
Full-time · Remote
We're looking for a Senior Marketing Insights Analyst to sit at the heart of our Marketing team and report into the Marketing Ops & Programs Lead. You'll be the analytical engine behind our…
Added 15 days ago
Product Marketing, Data Products
Stripe
Canada
We are looking to hire a Product Marketing Manager to own go-to-market strategy and drive adoption for Stripe's data products - including Sigma, Data Pipeline, Database, and new products…
Added 27 days ago
Data Analyst - Product & Business Analytics
Stay22
Montreal, QC
Analyste senior, opérations de revenus et données GTM
Added 17 days ago
GTM Analytics Manager
Marqeta
Remote, Canada
Full-time · Remote
The RevOps GTM Analytics team's mission is to drive revenue growth and operational efficiency by delivering data-driven insights that optimize the revenue lifecycle and enable informed…
Added 8 days ago
Senior FP&A Analyst
Upshop
Toronto, ON · Greater Toronto Area, Canada
$100,000 to $125,000 CAD / year
Full-time
Upshop is looking for a Senior FP&A Analyst to strengthen a fast-moving Finance function. This is a hands-on role for someone who builds financial models well, understands SaaS economics,…
Added 9 days ago
Senior Manager, Revenue Operations
Lightspeed Commerce, Inc.
Remote, Canada
Full-time · Remote
As the Senior Manager, Revenue Operations, you will lead two critical global pillars for Lightspeed: our Sales & Partner Commissions engine and the RevOps Capital GTM optimization &…
Added 9 days ago
Senior Manager, Revenue Operations
Lightspeed Commerce, Inc.
Remote, Canada
Full-time · Remote
As the Senior Manager, Revenue Operations, you will lead two critical global pillars for Lightspeed: our Sales & Partner Commissions engine and the RevOps Capital GTM optimization &…
Added 3 months ago
Senior Deal Desk Analyst
Ataccama
Toronto, Ontario
Full-time
We're looking for someone who is energized by ambiguity, enjoys working across Revenue Operations and counterparts throughout the org (Finance, Accounting, Product, GTM, and beyond), and…
Added 4 months ago
GTM Operations Analyst, Lead
Benevity
Calgary, Alberta
We are looking for a GTM Operations Analyst, Lead to own and optimize end-to-end go-to-market operations across the full revenue lifecycle, from Marketing through Closed Won to Renewal and…

Paddle

Senior Marketing Insights Analyst

Remote, Canada

Pay: $110,775 to $144,299 CAD / year
Job type: Full-time
Workplace: Remote
Posting language: English
Posted: Aug 7, 2026

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Original job description

What do we do?

Paddle offers digital product companies a completely different approach to their payment infrastructure. Instead of assembling and maintaining a complex stack of payments-related apps and services, we're a Merchant of Record for our customers. That means we take away 100% of the pain of payment fragmentation. It's faster, safer, cheaper, and, above all, way better.

We're backed by investors including KKR, FTV Capital, Kindred, Notion, and 83North and serve over 6,000 software sellers in 245 territories globally.

The Role

We're looking for a Senior Marketing Insights Analyst to sit at the heart of our Marketing team and report into the Marketing Ops & Programs Lead. You'll be the analytical engine behind our marketing investments: turning data across sources into clear opportunity and performance narratives, actionable insights, and recommendations that steer how we invest and optimise.

This is not a back-office data role. You'll be embedded in Marketing Operations, working closely with channel owners, campaign managers, and marketing leadership to make sure every program and campaign we run is measured well and iterated on quickly. You'll also partner closely with our Senior Marketing Analytics Engineer in Data Engineering, ensuring our upstream data infrastructure is world class.

What you'll do

Own the marketing performance narrative: define questions that matter, and deliver decision-ready insights to channel owners and marketing leadership on a regular cadence, from weekly channel reviews to quarterly business reviews.
Shape how marketing budget is allocated: build the forecasting, scenario modelling, and benchmarking that informs quarterly and annual planning, and make clear recommendations on where to invest, hold, or pull back.
Own our revenue attribution practice: maintain and evolve our attribution models, interpret multi-touch and pipeline contribution data, and be the team's authority on what is genuinely driving pipeline and revenue.
Design and run incrementally tests to validate what attribution alone cannot tell us, and build the team's understanding of when to trust each method.
Define measurement frameworks with channel owners (paid media, social, web, SEO & AEO, content) before campaigns launch: agree success metrics, targets, and test designs up front, not retrospectively.
Analyse the full buyer journey across HubSpot and Salesforce: surface funnel trends, conversion bottlenecks, and anomalies from lead creation through lifecycle progression to opportunity and closed-won.
Lead campaign and program post-mortems: quantify what worked and what didn't, and turn findings into specific changes to targeting, spend, or creative for the next cycle.
Set requirements for our GTM data layer: define what marketing needs from Snowflake and dbt models, write acceptance criteria, and partner with our Senior Marketing Analytics Engineer who owns implementation.
Extend measurement beyond the funnel: contribute to how we track brand and upper-funnel signals such as branded search, share of voice, and awareness, so investment cases for brand spend rest on evidence.
Raise the analytical bar across the team: coach channel owners on interpreting their own dashboards, standardise definitions, and reduce ad hoc reporting requests by making self-serve genuinely work.

We'd love to hear from you if you have

8+ years of experience in marketing analytics, marketing operations, or a closely related role, ideally within a B2B SaaS environment where you have owned a measurement or attribution strategy, not just executed within one.
Hands-on experience with a B2B attribution platform (such as Deamdata), a CRM and marketing automation stack (such as HubSpot and Salesforce), and BI tooling (such as Omni, Looker, or Tableau).
Solid SQL skills: you can join, aggregate, and sanity-check data across warehouse tables yourself, and you can read a dbt model well enough to challenge it.
Deep judgment on marketing measurement: you know the strengths and limits of multi-touch attribution, when to reach for incrementality testing or experiments instead, and how to explain the difference to a non-analyst.
The ability to translate complex data into plain-language recommendations, not just presenting what happened, but advising what to do next.
Strong stakeholder management: you're comfortable presenting to a CMO and a paid media specialist on the same day and calibrating your message accordingly.

Everyone is welcome at Paddle
At Paddle, we're committed to removing invisible barriers, both for our customers and within our own teams. We recognise and celebrate that every Paddler is unique and we welcome every individual perspective. As an inclusive employer we don't care if, or where, you studied, what you look like or where you're from. We're more interested in your craft, curiosity, passion for learning and what you'll add to our culture. We encourage you to apply even if you don't match every part of the job ad, especially if you're part of an underrepresented group.

Please let us know if there's anything we can do to better support you through the application process and in the workplace. We will do everything we can to support any accommodations needed. We're committed to building a diverse team where everyone feels safe to be their authentic self. Let's grow together.

Our Values

Paddle Together - "None of us, is as smart as all of us"

Paddle Simply - "Simple can be harder than complex: you have to get your thinking clean to make it simple"

Paddle for others - "We can realise our wildest dreams, so long as we help enough other people to realise theirs"

Why you'll love working at Paddle

We are a diverse, growing group of Paddlers across the globe who pride ourselves on our transparent, collaborative and respectful culture.

We are a 'digital-first' company, which means you can work remotely, from one of our stylish hubs, or even a bit of both! We offer all team members unlimited holidays and 4 months paid family leave regardless of gender. We invest in learning and will help you with your personal development via constant exposure to new challenges, an annual learning fund, and regular internal and external training.

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More about this job

Responsibilities

The Senior Marketing Insights Analyst will define marketing performance narratives, manage budget allocation, and oversee revenue attribution practices. They will also partner with data engineering to optimize the GTM data layer and provide actionable insights to marketing leadership.

Requirements

Candidates must have 8+ years of experience in marketing analytics or operations, preferably within a B2B SaaS environment. Proficiency in SQL, CRM/marketing automation stacks, and BI tools is required, along with strong stakeholder management and analytical judgment.

Skills

Marketing analytics
Marketing operations
B2B SaaS
Attribution modeling
SQL
HubSpot
Salesforce
Looker
Tableau
Omni
Data modeling
Forecasting
Scenario modeling
Stakeholder management
Incrementality testing
GTM strategy

Benefits

Unlimited holidays
4 months paid family leave
Annual learning fund
Remote work options
Training and development

Remote locations

Toronto, Canada

Remote locations (standardized)

Toronto, Ontario, Canada

Visa sponsorship

Not detected in the job text

Keywords

Marketing Analytics
B2B SaaS
Attribution Modeling
SQL
HubSpot
Salesforce
Snowflake
dbt
Looker
Tableau
Omni
Marketing Operations
Revenue Attribution
Forecasting
Scenario Modeling
GTM Strategy
Data Engineering
Performance Marketing
Buyer Journey
Funnel Analysis
Incrementality Testing
Brand Awareness
Share of Voice
Stakeholder Management
Digital-first

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