Business Development Specialist (BDR)

About PakFactory PakFactory has spent over a decade as a design-led custom packaging partner to North American brands across apparel, beauty, food and beverage, and beyond. We're now at a genuine inflection point: transforming from a service business into a technology-powered platform. That means rebuilding our website, launching customer and vendor portals, and shipping AI products that change how packaging gets quoted, designed, and delivered.

The Mission PakFactory is seeking a Business Development Representative (BDR) to open new doors for our custom packaging business. You will be on the front lines of generating new opportunities: researching target brands, reaching out to decision-makers, and re-engaging dormant accounts and lapsed prospects. This role is primarily outbound. You will build and work your own call pools, qualify interest, and hand qualified opportunities to our sales team through a defined process in our CRM. This is a strong fit for a proactive, resilient sales professional who enjoys prospecting and wants to build a career in B2B sales.

Position Details

• Job Type: Full-time, Permanent
• Work Location: On-site at our office in Markham, ON
• Target Salary Range: $40,000 – $45,000 base + commission 
  

What You’ll Build & Own

Outbound Prospecting

• Research and build target lists of brands in our key industries (apparel, beauty, food and beverage, and more).
• Use the CRM and tools like LinkedIn Sales Navigator to identify decision-makers and trigger events.
• Run a structured multi-touch outreach cadence (calls and emails) and log every attempt.

Dormant Account & Lost Opportunity Re-engagement

• Work prioritized call pools of dormant accounts and qualified potentials in our CRM.
• Re-engage prospects who paused or declined earlier, and uncover “no for now” situations that can become “yes” over time.

Qualification & Handoff

• Ask the right questions to understand each prospect’s packaging needs, volumes and timeline.
• Qualify against defined criteria and hand off qualified opportunities to the sales team with complete CRM notes, so no one has to re-ask the basics.
• Respond promptly to any inbound inquiries or referrals routed to you.

CRM Pipeline Management

• Keep every lead, contact, note and next step current in Zoho CRM; complete daily tasks on time.
• Track your activity and conversion metrics (touches, connects, qualified handoffs) and report them to your Team Lead

What You Bring to the Table

• 2+ years in business development, sales development, or a similar B2B sales role, with a track record of outbound prospecting. Packaging, printing or manufacturing experience is an asset.
• Degree or diploma in Business, Marketing, Communications or a related field preferred; equivalent experience considered.
• Confident on the phone and a clear, persuasive writer. Strong listening skills and a consultative approach.
• Proficiency with a CRM (Zoho is a plus) and sales tools for research and email sequencing. LinkedIn Sales Navigator or similar is beneficial.
• Manages dozens of prospects at different stages and never lets a follow-up slip. CRM discipline is non-negotiable.
• Self-motivated, target-driven, comfortable with rejection, and always looking to improve your outreach.
• A team player who works well with sales, design and operations colleagues and welcomes feedback.

Why PakFactory

• Join us as we evolve from a proven custom packaging partner into a scalable, technology-driven platform. Your work directly shapes our future systems, products, and customer experience.
• We value a hands-on, bias-to-action culture. You’ll have the ownership and trust to test new ideas, solve real problems, and see the immediate results of your contributions without corporate bureaucracy.
• Work alongside passionate problem-solvers across design, sales, operations, and technology who take pride in delivering exceptional work.

Benefits & Work Conditions

• Extended Health, Dental, and Vision care
• Paid time off (PTO) and statutory holiday pay
• On-site parking
• Legal Eligibility: Must be legally authorized to work in Canada

Accessibility, Inclusion & AI Transparency

PakFactory is an equal opportunity employer committed to diversity, equity, and inclusion. In accordance with the Accessibility for Ontarians with Disabilities Act (AODA) and the Ontario Human Rights Code, accommodations are available upon request for candidates taking part in all aspects of the recruitment and selection process. If you require accommodation, please contact HR@pakfactory.com.