Sales Associate Labrador Region

Happy Valley-Goose Bay, NL, Canada

Full-time

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Job details

Job type: Full-time
Apply by: Oct 29, 2026
Experience: Minimum 2 years of experience in sales, business development, account management, customer relations, or a related role.
Posting language: English
Posted: Sep 29, 2026

Original job description

At PAL Airlines, we're more than an airline. We're a vital link connecting communities, businesses, and industries across Newfoundland and Labrador and beyond.

We're looking for a Full-Time Fixed-Term Sales Associate who is passionate about Labrador and excited to help strengthen relationships throughout the region. In this role, you'll build strong connections with business partners, community organizations, travel trade professionals, and key stakeholders while identifying opportunities to grow our presence and support regional economic development.

This is an exciting opportunity for someone who understands Labrador, values meaningful relationships, and is passionate about helping connect people, businesses, and communities through air service.

Duties and Responsibilities:

Represent PAL Airlines and Air Borealis throughout Labrador, acting as a trusted ambassador for our services.
Develop and maintain strong relationships with businesses, government organizations, Indigenous partners, travel agencies, community groups, and industry stakeholders.
Identify and pursue new business opportunities across scheduled passenger service, cargo, and charter operations.
Attend trade shows, conferences, networking events, and community functions to strengthen regional partnerships.
Develop and execute territory sales plans aligned with commercial objectives and growth strategies.
Collaborate with customers and internal departments to resolve inquiries and deliver exceptional service.
Monitor market trends, competitive activity, economic developments, and customer needs to identify opportunities for growth.
Support the development and execution of sales campaigns, community initiatives, and marketing programs.
Work closely with Charter, Cargo and Marketing teams to develop customized solutions for customers.
Track and report on commercial account performance, sales activities, and business development opportunities.
Utilize internal reservation systems to support customer needs.
Travel throughout Labrador and other markets as required.
Perform other related duties as assigned.

Qualifications:

Post-secondary education in Business, Marketing, Sales, Tourism, Aviation, or a related field is considered an asset.
Minimum 2 years of experience in sales, business development, account management, customer relations, or a related role.
Strong interpersonal and relationship-building skills, with the ability to engage a diverse range of stakeholders.
Excellent communication, presentation, and networking abilities.
Knowledge of Labrador communities, industries, and regional economic drivers would be considered a strong asset.
Self-motivated and able to work independently while contributing to a collaborative team environment.
Strong organizational skills with the ability to manage multiple priorities.
Proficiency with Microsoft Office applications considered an asset.
Valid driver's license and willingness to travel regularly.

What we offer:

Travel privileges with PAL and its network
Comprehensive health benefits including medical, dental, vision, and life insurance
Defined Contribution Pension Plan
Employee Stock Purchase Plan
Employee Tuition Assistance Program
Employee and Family Assistance Programs

PAL Airlines is committed to fostering an inclusive work environment that celebrates and encourages diversity, equity, and inclusion whereby individuals are recognized, supported, and respected. Candidates of all backgrounds are encouraged to apply.

Only those candidates selected for an interview will be contacted. Thank you.

#PALAirlines

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More about this job

Responsibilities

Represent PAL Airlines and Air Borealis across Labrador, building relationships with regional businesses, government organizations, Indigenous partners, travel agencies, and community stakeholders. Identify and pursue sales opportunities, execute territory plans, support customer needs, and report on commercial performance while collaborating with internal teams.

Requirements

At least two years of experience in sales, business development, account management, customer relations, or a related role is required; post-secondary education in a relevant field is an asset. Candidates should have strong communication and relationship-building abilities, organizational skills, knowledge of Labrador as an asset, a valid driver's license, and willingness to travel regularly.

Skills

Sales
Business Development
Account Management
Relationship Building
Stakeholder Engagement
Communication
Presentation
Networking
Territory Sales Planning
Customer Service
Market Analysis
Sales Campaigns
Commercial Reporting
Reservation Systems
Microsoft Office
Organization

Benefits

Travel Privileges
Medical Insurance
Dental Insurance
Vision Insurance
Life Insurance
Employee Stock Purchase Plan
Employee Tuition Assistance Program
Employee and Family Assistance Programs

Visa sponsorship

Not detected in the job text

Keywords

PAL Airlines
Air Borealis
Sales
Business Development
Account Management
Customer Relations
Scheduled Passenger Service
Cargo Operations
Charter Operations
Territory Sales Plans
Commercial Objectives
Regional Partnerships
Indigenous Partners
Travel Trade
Trade Shows
Market Trends
Competitive Activity
Sales Campaigns
Community Initiatives
Marketing Programs
Commercial Account Performance
Business Development Opportunities
Reservation Systems
Microsoft Office
Labrador

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