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Pala Interactive

CRM Specialist

Toronto, ON, M2J 5B5, Canada

Job type: Full-time

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At a glance

Automatically prepared from the listing. Check the original description for the full requirements.

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Responsibilities

The CRM Specialist will define and create engaging content across email, onsite, and push channels to drive player retention and value. They are responsible for building, deploying, and optimizing promotional campaigns while ensuring regulatory compliance and mobile-responsive design.

Requirements

Candidates must have at least 2 years of hands-on experience in CRM email marketing or lifecycle communications. Strong creative skills, proficiency in design tools like Adobe Photoshop, and a proactive, growth-oriented mindset are essential for this role.

Experience

2 to 5 years

Working hours

40 hours per week

Work arrangement

Hybrid

Days in the office

Skills

CRM
Email marketing
Lifecycle marketing
Marketing communications
Adobe Photoshop
Canva
A/B testing
Data segmentation
Mobile-responsive design
KPI monitoring
Content management
Campaign deployment
Customer retention
iGaming industry knowledge
Problem-solving
Analytical skills

Benefits

Casual dress
Company events
Dental care
Disability insurance
Extended health care
Life insurance
On-site childcare
On-site gym
On-site parking
Paid time off
RRSP match
Tuition reimbursement
Vision care

Minimum pay

$70,000

Maximum pay

$85,000

Pay currency

CAD

Pay period

YEAR

Visa sponsorship

Not detected in the job text

Keywords

CRM
Email Marketing
Lifecycle Marketing
iGaming
Retention
Adobe Photoshop
Canva
A/B Testing
KPI
Segmentation
Personalization
Mobile-responsive
Marketing Design
Campaign Management
Data Analysis
Regulatory Compliance
Customer Experience
Digital Marketing
Content Strategy
Growth Mindset

Original job description

THE COMPANY

Pala Interactive Canada Inc., operating as Boyd Interactive, is a full service real-money and social gaming technology provider and operator which caters to both B2C and B2B markets in Canada and the United States. Boyd Interactive offers a full spectrum of games, including casino, bingo, and poker, across all distribution channels (web, download, tablet & smartphone). Boyd Interactive has 150 employees in Toronto, New Jersey, California, and Texas.

Boyd Interactive’s strengths lie in its relentless focus on high-quality, high-functioning, immersive software platforms and the diverse employees supporting these initiatives, and with recent developments in legislation, the online gaming industry is poised for rapid growth.

Boyd Interactive is a wholly owned subsidiary of Boyd Gaming Corporation (NYSE – “BYD”).

OVERVIEW

Reporting to the Director of CRM, we are seeking a talented, creative, and tech-savvy CRM Specialist to join our team.

Your primary responsibility will be to help define and create highly engaging content utilizing all the channels available through email, onsite content, push, and promotions. Your technical expertise and creative mindset will play a crucial role in delivering personalized and dynamic experiences to our customers focused on driving retention and player value.

Responsibilities

Retain and improve the retention plus player value, by providing the best customer experience to our players throughout all life stages.

Build, QA, and deploy campaigns with a strong focus on quality, accuracy, and compliance.

Monitor KPI performances and work towards improvements.

The technical setup and testing of promotional campaigns

Managing the day-to-day content/appearance of our website and apps.

Keen eye for marketing designs and creating images for use within our campaigns through Adobe Photoshop and Canva

Ensuring builds are mobile-responsive, visually appealing, and optimized for deliverability.

Conducting A/B tests to optimize email performance, including subject lines, calls to action, and content variations.

Providing insights and recommendations for improving emails and other content channels.

Collaborating with data analysts and CRM teams to leverage customer data for segmentation and personalization.

Staying up to date with email marketing best practices, industry trends, and emerging technologies to drive innovation and improve results.

Ensure that we adhere to all the regulatory requirements and remain compliant with all our communication

THE CANDIDATE

What we are looking for:

Customer-centric and Pride in Delivery: Care about what gets delivered in terms of quality, effectiveness and accuracy for our players.

Growth Mindset: This means speed to delivery and value. Fail and learn fast. Find new opportunities in the numbers, results, and competitors.

Support the Team: We need people who can and will jump into the breach where required to support their colleagues.

Measurement-focused: Wake up every day wanting to understand campaign, market and company performance.

Have Ambition: We want to work hard, move fast, challenge conventions, and drive real, measurable growth.

Have Fun: We want this to be a great place to work, with a common purpose, mutual support and exciting opportunities.

Essential Qualifications

2+ years’ hands-on experience in CRM email marketing, Lifecycle and/or marketing communications

Excellent written and verbal skills in English with strong attention to detail.

iGaming experience is not required; however, you should have a good understanding of how the iGaming industry works.

An ability to think creatively and be proactive about coming up with ideas and new ways of working. Not afraid to challenge the status quo.

Strong problem-solving skills and ability to take initiative, show a sense of urgency and willingness to learn.

Job Type: Full-time, Permanent

Salary: 70K - 85K

Benefits:

Casual dress
Company events
Dental care
Disability insurance
Extended health care
Life insurance
On-site childcare
On-site gym
On-site parking
Paid time off
RRSP match
Tuition reimbursement
Vision care

Work location: Hybrid Remote - 3 days per week in North York, ON M2J 5B5

Required Qualifications:

This is not a remote position. Are you comfortable working on a hybrid basis at the office 3 days per week?

Boyd Interactive will comply with our privacy obligations regarding your personal information throughout the recruitment and hiring process.

In accordance with the Accessibility for Ontarians with Disabilities Act, 2005 and the Ontario Human Rights Code, Boyd Interactive will provide accommodation throughout the recruitment and selection process to individuals with disabilities as required

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