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Panoply Media

Director, Digital Media Operations & Performance

Montreal, QC, Canada

Full-time

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Job details

Job type: Full-time
Apply by: Mar 31, 2027
Experience: 8–12+ years of experience in digital media operations, ad operations, performance marketing, analytics or marketing technology
Posting language: English
Posted: Oct 2, 2026

Original job description

ABOUT PANOPLY

Panoply Media is a digital-native, 360° media buying agency driven by a simple philosophy: Inspire. Engage. Repeat. We specialize in delivering media innovation for ambitious brands, harnessing consumer-centric insights and actionable market trends to amplify voices across all channels - from TV, Radio, and OOH to Digital, CTV, and beyond. With a diverse client portfolio spanning Education, Government, Entertainment, Pharmaceutical, Travel & Transportation, CPG, Finance, and Home Restoration, we create data-driven storytelling that resonates.

OUR VALUES

Passion for the Industry: We live and breathe media. Our team is driven by genuine enthusiasm for creating campaigns that make an impact.

Client-Centric Excellence: We're committed to providing the best campaigns and experiences to our clients, ensuring every touchpoint is strategically crafted.

Innovation & Adaptability: As digital natives and 360° media thinkers, we embrace emerging channels and technologies to stay ahead of the curve.

Collaborative Partnership: We work hand-in-hand with creative agencies and clients to build campaigns collaboratively, amplifying brand voices across all channels.

THE ROLE

We are looking for an experienced Director of Digital Media Operations & Performance to lead our execution team, which spans both execution and data. This role sits at the intersection of campaign execution, measurement, reporting, technology and operational excellence.

You will establish the processes, quality standards and technical practices that help campaigns launch accurately, dashboards remain reliable and the agency scale efficiently. You will work closely with Strategy, Client Services, Creative and agency leadership.

STRATEGIC PILLARS

1. Operational Excellence & Platform Mastery: Lead end-to-end campaign setup, activation and optimization across Paid Search, Paid Social, Programmatic, Display, Video, Audio and emerging platforms.

2. Data, Tracking & Performance: Own the dashboard and reporting offering; maintain GA4, Google Tag Manager, pixels, conversion tracking and attribution best practices.

3. Growth & Leadership: Build, coach and grow the execution team while evaluating technology partners and automation opportunities with the VP.

KEY RESPONSIBILITIES

Lead and develop the execution team (spanning campaign activation and data) across Paid Search, Paid Social, Programmatic, Display, Video, Audio and emerging platforms.
Oversee day-to-day pacing, optimization and issue resolution to keep every campaign on track against its KPIs.
Establish and maintain SOPs, launch standards, naming conventions and platform governance so every campaign goes live accurately, on time and on brief.
Manage live negotiations, contract development and partner follow-up across media opportunities from research through execution.
Partner with the VP of Operations to lead the agency's dashboard and reporting offering; continuously improve it based on client and internal-team usage.
Ensure the dashboards and reports we hand off to clients are accurate, consistent and useful.
Translate campaign data into clear insights and actionable recommendations, and identify opportunities to automate reporting workflows.
Oversee tracking, measurement and data integrity across campaigns, websites and digital platforms including GA4, Google Tag Manager, pixels, conversion tracking, attribution and troubleshooting discrepancies.
Build, coach and develop the execution team: set clear expectations, drive accountability, support hiring, onboarding and resource planning, and grow a culture of collaboration, accuracy and continuous learning.
Partner with the VP of Operations to identify and evaluate technology, automation and platform opportunities: research, define use cases, lead pilots, present business cases and drive adoption of approved tools.
Manage vendor and platform partner relationships; maintain relationships with platform representatives and technology partners.
Work cross-functionally with Strategy, Client Services and Creative to ensure media plans are practical, measurable and executable; present performance insights and contribute technical expertise on pitches, proposals and client presentations.

WHAT WE'RE LOOKING FOR

8–12+ years of experience in digital media operations, ad operations, performance marketing, analytics or marketing technology
Leadership experience managing multidisciplinary teams; agency experience is strongly preferred
Strong knowledge of paid search, paid social, programmatic and digital media platforms
Experience with campaign tracking, GA4, Google Tag Manager, pixels, conversion measurement and attribution
Experience with dashboard and visualization tools such as Tableau, Looker Studio or Power BI
Experience developing processes, quality standards and operational documentation
Ability to balance strategic leadership with hands-on technical problem-solving
Strong communication, client-management and presentation skills
Bilingualism in French and English is preferred

WHAT WE OFFER

Hybrid work model (2-3 days in Montreal office)
Comprehensive benefits package after 3 months
Direct access to senior leadership
Ability to work from abroad
Diverse clients and evolving digital challenges

Panoply welcomes applications from people from all underrepresented groups, including (but not limited to) people of any gender, age, or religion, members of the LGBTQIA2+ community, BIPOC and other underrepresented races and nationalities, people with disabilities, veterans, and anyone who may contribute to the further diversification of Panoply.

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More about this job

Responsibilities

Lead and develop the campaign execution and data team, overseeing campaign setup, activation, pacing, optimization, quality standards, and partner relationships across digital media channels. Own and improve reporting, dashboards, tracking, and measurement practices, translating performance data into recommendations while evaluating automation and technology opportunities with the VP of Operations.

Requirements

Candidates should have 8–12+ years of experience in digital media operations, ad operations, performance marketing, analytics, or marketing technology, along with leadership experience managing multidisciplinary teams; agency experience is strongly preferred. They should bring strong digital media platform knowledge, expertise in tracking and measurement tools such as GA4 and Google Tag Manager, dashboard experience, process-development skills, and strong communication and client-presentation abilities.

Skills

Digital Media Operations
Campaign Activation
Paid Search
Paid Social
Programmatic Advertising
Campaign Optimization
Team Leadership
Campaign Tracking
Google Analytics 4
Google Tag Manager
Conversion Measurement
Attribution
Dashboard Reporting
Data Visualization
Process Development
Vendor Management

Benefits

Ability To Work From Abroad

Visa sponsorship

Not detected in the job text

Keywords

Digital Media Operations
Ad Operations
Performance Marketing
Marketing Technology
Paid Search
Paid Social
Programmatic
Display Advertising
Video Advertising
Audio Advertising
Campaign Activation
Campaign Optimization
Pacing
Campaign Tracking
Google Analytics 4
Google Tag Manager
Pixels
Conversion Tracking
Attribution
Dashboards
Tableau
Looker Studio
Power BI
Reporting
Data Integrity
Standard Operating Procedures
Platform Governance
Automation
Vendor Management
Media Buying

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