Director of Marketing

Job Description

Papa's Herb / AMBR is seeking a highly organized, hands-on Director of Marketing to oversee marketing strategy, brand development, and execution across our portfolio of cannabis brands in the United States and Canada.

The Director of Marketing will be responsible for managing marketing teams, coordinating product launches, overseeing retail and digital marketing initiatives, maintaining brand consistency, and ensuring that all marketing projects are completed on time and within budget.

This position requires a strong background in consumer packaged goods (CPG), retail marketing, and multi-brand marketing management. Previous experience in the cannabis industry is strongly preferred.

Responsibilities

Marketing Strategy & Execution

• Develop and implement marketing strategies across multiple brands and markets.
• Manage annual marketing calendars, product launches, and promotional campaigns.
• Develop go-to-market plans, including timelines, budgets, assets, and retailer communications.
• Coordinate marketing initiatives with sales, operations, supply chain, and senior management.

Retail Marketing

• Oversee marketing materials for dispensary and retail partners, including signage, displays, digital menus, banners, and point-of-sale materials.
• Ensure retail partners receive and implement updated marketing assets.
• Develop retail launch kits, promotional materials, budtender education programs, and brand ambassador initiatives.
• Work closely with sales teams to support product visibility and sell-through.

Marketing Team Management

• Supervise social media, graphic design, website management, and in-store marketing functions.
• Establish project priorities, deadlines, and workflows.
• Review and approve creative materials to maintain consistent brand standards.
• Manage external agencies, designers, printers, and other marketing vendors.

Digital Marketing

• Oversee social media strategy, digital campaigns, and website content.
• Ensure brand websites and digital platforms are regularly updated.
• Support influencer marketing, public relations, and industry events where permitted.
• Monitor campaign performance, engagement, and marketing effectiveness.

Vendor Management & Budgeting

• Manage overseas suppliers for branded merchandise, promotional materials, and retail displays.
• Coordinate pricing, production, quality control, shipping, and inventory.
• Develop and manage marketing budgets across brands and markets.
• Analyze sales data and competitor activity to support marketing decisions.

Packaging & Compliance

• Oversee packaging and label design in collaboration with graphic design teams.
• Ensure marketing materials comply with applicable cannabis advertising and packaging regulations in the United States and Canada.
• Maintain consistent brand identity across all products, campaigns, and retail channels.

Qualifications

• Minimum 7 years of professional marketing experience.
• Minimum 3 years of experience managing marketing teams.
• Experience in cannabis, vape, alcohol, CPG, or a similar consumer-focused industry.
• Strong understanding of retail marketing, trade marketing, and digital marketing.
• Proven experience managing product launches and multi-brand marketing campaigns.
• Knowledge of US and Canadian cannabis marketing and packaging regulations.
• Experience sourcing branded merchandise, signage, or displays from overseas suppliers.
• Strong project management, budgeting, and analytical skills.
• Excellent leadership, communication, and organizational abilities.
• Ability to manage multiple projects and meet tight deadlines.

Ideal Candidate

We are looking for a proactive, detail-oriented marketing professional who can balance strategic planning with hands-on execution. The successful candidate will have a strong creative eye, take ownership of marketing deliverables, and work effectively with cross-functional teams to support business growth.

To Apply:

Please submit your resume highlighting your marketing leadership experience, relevant industry background, and experience managing product launches and retail marketing initiatives.