ParkUsher: Founding Social Content Creator

About ParkUsher

At ParkUsher, we're rethinking how people navigate cities, starting with parking.

We're building technology that helps drivers understand where they can park, avoid unnecessary tickets, and explore their cities with confidence.

With hundreds of thousands of users across North America, we're growing quickly, and we believe social media has a massive role to play in our next chapter.

We're looking for someone who can help us take our organic social media presence to the next level.

The Role

We're looking for a creative, trend-obsessed, hands-on Social Content Creator who lives and breathes TikTok, Instagram Reels, and short-form video.

This isn't a traditional social media management position.

We're not looking for someone who simply schedules posts, manages a content calendar, or waits for someone else to come up with ideas.

We want someone who sees a trend on Monday, figures out how ParkUsher can make it relevant, and has a video ready to publish on Tuesday.

Someone who understands internet culture, knows what makes people stop scrolling, and isn't afraid to experiment.

You'll have the creative freedom to test ideas, build new formats, and help shape ParkUsher's social media presence.

Most importantly, you'll take ownership of the process, from idea to published content.

What You'll Do

Create content that stands out

• Own ParkUsher's organic TikTok and Instagram Reels content.
• Develop, film, edit, and publish at least five short-form videos per week.
• Create entertaining, relatable, educational, and trend-driven content.
• Experiment with different hooks, storytelling techniques, and formats.
• Turn everyday situations involving parking, driving, and city life into engaging videos.

Stay ahead of trends

• Stay plugged into TikTok, Instagram, internet culture, and emerging content formats.
• Identify relevant trends early and adapt them creatively to ParkUsher.
• Follow what fast-growing startups and consumer technology brands are doing differently.
• Bring fresh ideas to the table without waiting for direction.

Own the creative process

• Take ideas from concept to execution independently.
• Write hooks, scripts, and simple creative briefs.
• Shoot content using an iPhone or camera.
• Edit short-form videos using tools like CapCut, Premiere Pro, or similar software.
• Collaborate with our existing creative and production team when needed.

Help drive growth

• Understand what makes content perform organically.
• Analyze video performance and use those insights to improve future content.
• Identify successful organic concepts that could be adapted into paid advertising campaigns.
• Help turn social media attention into awareness, downloads, and new ParkUsher users.

What We're Looking For

• Someone who genuinely understands TikTok, Instagram Reels, and short-form video culture.
• A creative thinker who can consistently develop original, engaging content ideas.
• Comfortable filming and editing videos independently.
• Strong understanding of hooks, storytelling, pacing, and audience retention.
• Someone who moves quickly, takes initiative, and enjoys experimenting.
• Familiarity with consumer apps, technology startups, or growth marketing is a plus.
• Comfortable working in a fast-moving startup environment.

You don't need years of corporate marketing experience.

If you've grown your own TikTok account, created viral content, helped a brand develop its social presence, or simply have an exceptional understanding of short-form content, we want to hear from you.

What Success Looks Like

In this role, success means:

• Building a consistent publishing rhythm of five or more videos per week.
• Developing creative concepts independently.
• Experimenting with new formats and discovering what resonates with our audience.
• Growing ParkUsher's organic reach and engagement.
• Contributing to organic app downloads and identifying content that can support paid acquisition.

We value creativity, speed, experimentation, and measurable results over polished presentations.

Why Join ParkUsher?

• Help shape the social media identity of a growing consumer technology startup.
• Have real creative ownership rather than simply executing someone else's ideas.
• Work directly with the founding team.
• Experiment with new formats and creative approaches.
• See the impact of your work on a product used by hundreds of thousands of people.
• Join a team building technology designed to make city life easier.

How to Apply

We care more about what you've created than what's written on your résumé.

When applying, please include:

1. Your portfolio or links to TikTok, Instagram, or other social media accounts you've worked on.
2. Two or three short-form videos you've created that you're particularly proud of.
3. A short explanation of your specific contribution to those videos.
4. One example of a trend or content format you think ParkUsher could use.

• Bonus: Tell us about an account you've helped grow and what you did to make it successful.