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Added 1 hour ago
CC
Director of Development
Canadian Centre for Policy Alternatives
Toronto, ON
- Full-time
The Director of Development holds a senior management position within the CCPA and is responsible for developing a strategic and relationship-driven fund development plan with a particular…
Added 4 hours ago
UO
Director, Child Care Services
University of Victoria
Victoria, BC
- Full-time
The Director, Child Care Services is accountable for the overall leadership, vision, and management of the unit’s programs and contributes to the long-term planning required to achieve…
Added 4 hours ago
CM
Directeur(trice), médecine sportive / Director of Sports Medecine
CF Montréal
Montreal, QC
- Full-time
Added 5 hours ago
NB
Senior Director, IT Delivery and Technology Platforms
National Bank of Canada
Montreal, QC
- Full-time
A career as Senior Director, IT Delivery and Technology Platforms at National Bank means acting as a leader of leaders and ensuring the evolution, performance and sustainability of a…
Added 5 hours ago
SP
Senior Digital Designer, Marketing
Stormtech Performance Apparel
Markham, ON
- Full-time
This role will work closely with the Director of Marketing, Brand + Creative, Digital Operations, Creative Services, and Stormtech’s agency partners. This role is both execution-focused and…
Added 5 hours ago
HT
Director, Finance (CSM)
Husky Technologies
Bolton, ON
- Full-time
The Finance Director serves as a strategic business partner to the Leadership Team in support of Husky’s Global Service Business and Customer Success Management strategy. This role provides…
Added 6 hours ago
I
Partner Enablement Leader
Intuit
Toronto, ON
- Full-time
…playbook, team or operating model to inherit. You will define the strategy, hire the managers and enablers who execute it, and scale the function…
Added 6 hours ago
C
Business Continuity Manager
CarePartners
Waterloo, ON
- Full-time
…and operational resilience programs. Reporting to the Senior Director of Business Continuity and Development, this role supports the organization’s ability to prepare for, respond to, and…
Added 6 hours ago
AH
Manager
Alberta Health Services
AB · Greater Edmonton Metropolitan Area
- Full-time
…Services to join our team. In this pivotal role, you will lead EHS operations, guide workforce development, and drive innovative strategies to enhance service delivery. As an operations…
Added 9 hours ago
FB
Project Director - Major Projects
Forbes Bros. Group of Companies
Leduc, AB
- Full-time
Forbes Bros. Group of Companies is seeking an experienced Project Director to lead the successful delivery of complex, high-value utility infrastructure projects across North America. In…
Added 9 hours ago
FB
Project Director - Major Projects
Forbes Bros. Group of Companies
Sherwood Park, AB
- Full-time
Forbes Bros. Group of Companies is seeking an experienced Project Director to lead the successful delivery of complex, high-value utility infrastructure projects across North America. In…
Added 9 hours ago
FB
Project Director - Major Projects
Forbes Bros. Group of Companies
St. Albert, AB
- Full-time
Forbes Bros. Group of Companies is seeking an experienced Project Director to lead the successful delivery of complex, high-value utility infrastructure projects across North America. In…
Added 9 hours ago
FB
Project Director - Major Projects
Forbes Bros. Group of Companies
Spruce Grove, AB
- Full-time
Forbes Bros. Group of Companies is seeking an experienced Project Director to lead the successful delivery of complex, high-value utility infrastructure projects across North America. In…
Added 9 hours ago
Project Director - Major Projects
Forbes Bros. Group of Companies
AB
Forbes Bros. Group of Companies is seeking an experienced Project Director to lead the successful delivery of complex, high-value utility infrastructure projects across North America. In…
Added 9 hours ago
Senior Resource Manager
BIMM
Toronto, ON
Leaders and team members across Creative, XD, Technology, Strategy, Client Leadership, Project Management, Operations, HR, Talent Team, and Finance.
Added 9 hours ago
Director, Offensive Security
Varicent
Toronto, ON
We're looking for a hands-on Director of Offensive Security to lead and evolve our offensive security program across applications, cloud environments, enterprise systems, and AI-enabled…
Added 10 hours ago
Applied AI Value Architect
Celonis
Canada
…business unit transformation programs. Expert at mobilizing VP/Director-level sponsorship. Flawless English communication with commanding executive…
Added 10 hours ago
LK
Interim Director, Human Resources
LHH Knightsbridge
Calgary, AB
- Contract
Our client is a Canadian retail organization with a global footprint. They are urgently seeking an Interim Director of Human Resources to bridge the gap until a permanent candidate is…
Added 10 hours ago
CH
Director of Sales and Marketing – 53 North Collection (Matrix, Metterra and Varscona Hotels, Ampersand 27)
Crescent Hotels & Resorts
AB · Edmonton, AB
- Full-time
As our Director of Sales and Catering, you will be the driving force behind the strategic planning and execution of sales and catering initiatives across our three independent, boutique…
Added 10 hours ago
CO
Director, Health, Safety, & Organizational Resilience
City of Saint John
Saint John, NB
- Full-time
The Director of Occupational Health, Safety & Organizational Resilience provides enterprise-wide strategic leadership for the transformation, modernization, and continuous improvement of…
Added 11 hours ago
HT
Director, Finance (CSM)
Husky Technologies
Bolton, ON
- Full-time
The Finance Director serves as a strategic business partner to the Leadership Team in support of Husky’s Global Service Business and Customer Success Management strategy. This role provides…
Added 12 hours ago
M
Senior Director, Retail Operations - Quebec
MEC
Montreal, QC
- Full-time
…owning and accelerating MEC’s Québec retail business. As Senior Director, Retail – Québec, you operate as the regional business leader, accountable for performance across all stores and…
Added 13 hours ago
PC
Mechanical Reliability & Asset Integrity Lead
Paladin Canada
Saskatoon, SK
- Full-time
Reporting to the Director, Engineering, the Mechanical Reliability & Asset Integrity Lead will work closely with engineering, operations and project teams to influence equipment selection,…
Added 14 hours ago
Director, Sales & Commercial Effectiveness, Western Canada and Southwestern Ontario
Right Time Group of Companies
Canada
…also partners with cross-functional departments, including Operations, Marketing, IT, and Human Resources to ensure a holistic and aligned approach to sales that maximizes company growth…
Added 15 hours ago
MD
Chief of Operations - Core Operations Director
Minnesota Direct Care and Treatment
Saint-Paul, NB · St.-Paul, NB
- Full-time
Minnesota Management and Budget (MMB) is seeking a Chief of Operations to provide executive leadership for the agency’s internal operations and serve as a key advisor to the Commissioner…

Parq Casino

Database Marketing Manager

Vancouver, BC, Canada

Full-time

Apply About employer

Applications open in a new tab.

Job details

Job type: Full-time
Apply by: Nov 29, 2026
Posting language: English
Posted: Oct 30, 2026

Original job description

Position:

Database Marketing Manager

Reports To:

Director of Marketing

OVERVIEW

The CRM Manager is responsible for developing, implementing, and managing customer relationship management strategies to enhance customer engagement and loyalty. This role involves overseeing CRM activities, coming up with Casino Promotions and ensuring the company's brand is effectively communicated to the target audience through personalized customer interactions.

DUTIES AND RESPONSIBILITIES

Develop and Execute CRM Plans: Create and implement both short-term and long-term CRM plans to achieve the company's objectives.

Customer Data Management: Oversee the collection, segmentation, and analysis of customer data to inform CRM strategies and improve customer experiences. Manage customer investment matrix.

Develop Offers: Create, implement & execute offers and promotions for Parq Casino. This includes using player data to figure out the best plan for attracting guests and retention through on-site promotional campaigns and activations. Create promotional calendar for the year and ensure all promotional artwork and web copy are correct, and memos are sent out in advance.

Personalized Marketing Campaigns: Plan, develop, and execute personalized marketing campaigns across various channels, including EBS, email and mail to engage and retain customers.

Customer Journey Mapping: Develop and maintain customer journey maps to identify key touchpoints and opportunities for enhancing customer experiences.

Budget Management: Manage the CRM budget, ensuring all activities are cost-effective and within budget. Prepare for P&L meetings, forecasts, and budgets.

Team Management: Lead, mentor, and manage the CRM team, fostering a collaborative and productive work environment.

Collaboration: Work closely with other departments, including customer service, to ensure CRM efforts are aligned with overall business goals. Coordinate with external agencies for CRM-related activities.

Reporting: Monitor and report on the effectiveness of CRM campaigns, providing insights and recommendations for improvement.

Compliance: Ensure all CRM activities comply with data protection regulations, player health and company policies.

Other duties as required

QUALIFICATIONS AND EXPERIENCE

Solid understanding of all Marketing Systems including CMP, EBS and HALo and be able to troubleshoot issues as they arise
Accurately build promotions and offers created by the Marketing Team and perform testing to ensure all elements are functioning properly
Update Marketing Systems regularly to ensure all promotions and prize codes are up to date and systems are running efficiently
Provide technical assistance and support for all system users, and document concerns and incidents to venders to review
Prepare various player reports on a regular basis to support analysis by the Finance team
Conduct regular data audits to ensure the integrity of promotions and offers
Report suspicious transactions to the Player Operations Manager for further investigation
Prepare direct mail or email communication lists to BCLC for cleaning process
In-depth knowledge of all Casino CRM systems stated above
Configuring system settings to improve user experience
Tracking all promotions and offer being built into the systems and conduct scheduled analysis
Helped ops team to utilize data to create more meaningful reports (Security daily headcount report and GS new sign up report)
Run SQL queries to locate data needed to support marketing and financial activities
Utilize different data sources available to create integrated dashboards for different purposes
Create eblast campaigns and deploy eblast on a regular basis
Conduct regular meeting with vendors (Halo and iPost) to follow up on systematic issues
Other duties and projects as assigned

CERTIFICATES AND/OR LICENSES REQUIREMENTS

Valid GPEB License
BCLC Certifications
Serving it Right Certification

PHYSICAL REQUIREMENTS

Able to lift, handle, and transport materials that are over 20lbs
Required to sit, stand and walk during working hours

Apply About employer

More about this job

Responsibilities

Develop and manage CRM strategies, customer data, casino promotions, and personalized campaigns across email, direct mail, and other channels. Lead the CRM team, manage budgets and vendor relationships, monitor campaign performance, and ensure compliance with company policies and applicable regulations.

Requirements

The role requires in-depth knowledge of casino CRM systems, including CMP, EBS, and HALo, along with the ability to configure systems, troubleshoot issues, build and test promotions, and support users. It also calls for SQL and data analysis skills, reporting and dashboard development, campaign execution experience, and valid GPEB, BCLC, and Serving It Right certifications.

Skills

CRM Strategy
Customer Data Management
Customer Segmentation
Casino Promotions
Personalized Marketing Campaigns
Customer Journey Mapping
Budget Management
Team Leadership
Campaign Reporting
Marketing Systems Administration
SQL
Data Analysis
Dashboard Development
Email Marketing
Direct Mail Marketing
Regulatory Compliance

Visa sponsorship

Not detected in the job text

Keywords

CRM
CMP
EBS
HALo
Casino Marketing
Customer Data
Customer Segmentation
Customer Investment Matrix
Promotions
Player Data
Email Marketing
Direct Mail
SQL
Data Audits
Integrated Dashboards
Campaign Analytics
Budget Forecasting
P&L
Vendor Management
Data Protection
Player Health
GPEB License
BCLC Certifications
Serving It Right Certification

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