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Added 24 mins ago
SM
Manager, Finance, Performance & Analytics
Stevenson Memorial Hospital
Alliston, ON
- Full-time
Reporting to the Vice President, Corporate Services & Chief Financial Officer, the Manager, Finance, Performance and Analytics supports the hospital's strategic objectives, performance…
Added 54 mins ago
B
Facility Services Manager
BGIS
ON · Ontario, Canada
- Full-time
The Facility Services Manager is accountable for day-to-day operations, vendor management and service management for the client(s) they support, as well as, data verification, reporting and…
Added 54 mins ago
VB
Financial Analyst
Vaco by Highspring
Toronto, ON
- Full-time
About the Opportunity Carry out month-end close activities such as preparing reconciliations and analysis of assigned G/L accounts; monitoring monthly accruals of assigned G/L accounts;…
Added 54 mins ago
SD
Store Administrator, Hourly Part Time Flexible Shifts Greenlight Requisition
Shoppers Drug Mart
Mississauga, ON
- Part-time
…sales, inventory, payroll, and benefits reporting and other financial requirements in order to achieve the financial objectives of the…
Added 1 hour ago
B
Facility Services Manager
BGIS
ON · ON, Canada
- Full-time
The Facility Services Manager is accountable for day-to-day operations, vendor management and service management for the client(s) they support, as well as, data verification, reporting and…
Added 1 hour ago
HT
Financial Manager - PLM (Product Line Mgmt)
Husky Technologies
Bolton, ON
- Full-time
Title: Financial Manager - PLM (Product Line Mgmt)
Added 1 hour ago
HT
Financial Manager (CSM)
Husky Technologies
Bolton, ON
- Full-time
Deliver accurate, insightful and timely analysis of actual financial results compared against forecasts and budgets
Added 1 hour ago
R|
Clinical Research Manager
RI-MUHC | Research Institute of the MUHC | #rimuhc
Montreal, QC
- Full-time
…governmental guidelines and regulations, the Clinical Trial Project Manager is responsible for the operational management of multicentre clinical research studies. The Project Manager…
Added 1 hour ago
R|
Project Manager
RI-MUHC | Research Institute of the MUHC | #rimuhc
Montreal, QC
- Contract
The Centre for Precision Psychiatry – Quebec (CPPQ) is seeking a project manager for our large-scale longitudinal mental health research project across three clinical research sites,…
Added 1 hour ago
MP
Accounts Receivable Manager
Miramar Property Management | Trivest Condominiums
Toronto, ON
- Full-time
Role Description The Accounts Receivable Manager is a full-time, on-site role based in Toronto, ON. The individual in this role oversees the accounts receivable function for condominium and…
Added 1 hour ago
A
SOC 3 Lead Analyst
Altis
Toronto, ON
- $100,000 to $105,000 CAD / year
- Full-time
Join a leading organization in the financial technology sector as a SOC Analyst, Tier III, where you’ll play a critical role in protecting the systems and digital infrastructure that…
Added 2 hours ago
MS
TwelvEight Kitchen Manager
McMasters Student Union
Hamilton, ON
- Full-time
Work with the Food & Beverage Manager, Accounting Department and MSU VP Finance in overseeing the financial and accounting activities of the food services for 1280 and Union Market
Added 2 hours ago
BT
Supervisor, Audit and Assurance
Baker Tilly Canada
Courtice, ON
- Full-time
Direct field work, inform Manager(s) of the engagement status.
Added 2 hours ago
CB
Senior Property Manager
Coldwell Banker Real Estate Management Leaders
Brampton, ON
- Full-time
The role involves preparing and monitoring budgets, analyzing financial performance, controlling operating costs, and reporting on property metrics to ownership and leadership. The Senior…
Added 2 hours ago
ML
Foodservice Sales Manager
Maple Leaf Foods Inc
BC · British Columbia, Canada
- $96,000 to $141,000 CAD / year
- Part-time
The Regional Manager, Distribution Sales is responsible for the commercial performance, growth, and viability of protein products across all categories and customers in their portfolio.…
Added 2 hours ago
NB
Senior Private Banker
National Bank of Canada
Laval, QC
- Full-time
…high-net-worth clients. Working in partnership with National Bank Financial Wealth Advisors, you will support clients with complex financial and wealth management needs by delivering…
Added 2 hours ago
MD
Director of Training and Prevention / Dir Child & Family Services
Minnesota Direct Care and Treatment
Saint-Paul, NB · St.-Paul, NB
- Full-time
Public policy analysis and development sufficient to develop and coordinate policy and programs to improve performance outcomes.
Added 2 hours ago
FL
Store Manager
Foot Locker
Winnipeg, MB
- Full-time
Strong cognitive and mathematical skills, including problem analysis, decision making and financial analysis
Added 3 hours ago
VC
Gestionnaire en Fiscalité | Tax Manager
Valsoft Corporation
Montreal, QC · Saint-Laurent, Quebec
- Full-time
We’re looking for a Tax Manager to own tax for the companies Ventures builds (currently 4). You’ll set each new company up correctly from the start, keep it compliant as it grows, and build…
Added 3 hours ago
AP
Management Staff
Atura Power
Oakville, ON
- Full-time
Oversee due diligence, financial analysis, and risk assessments for potential acquisitions or partnerships
Added 4 hours ago
WP
Manager, Parking and Commercial Operations
Westerner Park
Red Deer, AB
- Full-time
Strong financial and business acumen, including budgeting, forecasting, pricing, revenue and profitability analysis, expense management and performance monitoring.
Added 5 hours ago
VC
Tax Manager | Gestionnaire en Fiscalité
Valsoft Corporation
Montreal, QC · Saint-Laurent, Quebec
- Full-time
We’re looking for a Tax Manager to own tax for the companies Ventures builds (currently 4). You’ll set each new company up correctly from the start, keep it compliant as it grows, and build…
Added 6 hours ago
BI
Senior Brand Manager, Oncology
Boehringer Ingelheim
Burlington, ON
- Full-time
Works with Omnichannel Manager to ensure digital campaign alignment with earned media strategies and plans
Added 6 hours ago
N
Growth Operations Manager
nesto
Toronto, ON
- Full-time
…under administration. Trusted by many of the country's leading financial institutions, we combine over 50 years of mortgage expertise with proprietary cloud and AI technology to transform…
Added 6 hours ago
CH
Unit Manager
Covenant Health Canada
AB · Edmonton, AB
- Full-time
In this leadership role, the Unit Manager, Pharmacy Services for the Misericordia Community Hospital and Villa Caritas is responsible for overseeing the day-to-day operations of pharmacy…

Parq Casino

Database Marketing Manager

Vancouver, BC, Canada

Full-time

Apply About employer

Applications open in a new tab.

Job details

Job type: Full-time
Apply by: Nov 29, 2026
Posting language: English
Posted: Oct 30, 2026

Original job description

Position:

Database Marketing Manager

Reports To:

Director of Marketing

OVERVIEW

The CRM Manager is responsible for developing, implementing, and managing customer relationship management strategies to enhance customer engagement and loyalty. This role involves overseeing CRM activities, coming up with Casino Promotions and ensuring the company's brand is effectively communicated to the target audience through personalized customer interactions.

DUTIES AND RESPONSIBILITIES

Develop and Execute CRM Plans: Create and implement both short-term and long-term CRM plans to achieve the company's objectives.

Customer Data Management: Oversee the collection, segmentation, and analysis of customer data to inform CRM strategies and improve customer experiences. Manage customer investment matrix.

Develop Offers: Create, implement & execute offers and promotions for Parq Casino. This includes using player data to figure out the best plan for attracting guests and retention through on-site promotional campaigns and activations. Create promotional calendar for the year and ensure all promotional artwork and web copy are correct, and memos are sent out in advance.

Personalized Marketing Campaigns: Plan, develop, and execute personalized marketing campaigns across various channels, including EBS, email and mail to engage and retain customers.

Customer Journey Mapping: Develop and maintain customer journey maps to identify key touchpoints and opportunities for enhancing customer experiences.

Budget Management: Manage the CRM budget, ensuring all activities are cost-effective and within budget. Prepare for P&L meetings, forecasts, and budgets.

Team Management: Lead, mentor, and manage the CRM team, fostering a collaborative and productive work environment.

Collaboration: Work closely with other departments, including customer service, to ensure CRM efforts are aligned with overall business goals. Coordinate with external agencies for CRM-related activities.

Reporting: Monitor and report on the effectiveness of CRM campaigns, providing insights and recommendations for improvement.

Compliance: Ensure all CRM activities comply with data protection regulations, player health and company policies.

Other duties as required

QUALIFICATIONS AND EXPERIENCE

Solid understanding of all Marketing Systems including CMP, EBS and HALo and be able to troubleshoot issues as they arise
Accurately build promotions and offers created by the Marketing Team and perform testing to ensure all elements are functioning properly
Update Marketing Systems regularly to ensure all promotions and prize codes are up to date and systems are running efficiently
Provide technical assistance and support for all system users, and document concerns and incidents to venders to review
Prepare various player reports on a regular basis to support analysis by the Finance team
Conduct regular data audits to ensure the integrity of promotions and offers
Report suspicious transactions to the Player Operations Manager for further investigation
Prepare direct mail or email communication lists to BCLC for cleaning process
In-depth knowledge of all Casino CRM systems stated above
Configuring system settings to improve user experience
Tracking all promotions and offer being built into the systems and conduct scheduled analysis
Helped ops team to utilize data to create more meaningful reports (Security daily headcount report and GS new sign up report)
Run SQL queries to locate data needed to support marketing and financial activities
Utilize different data sources available to create integrated dashboards for different purposes
Create eblast campaigns and deploy eblast on a regular basis
Conduct regular meeting with vendors (Halo and iPost) to follow up on systematic issues
Other duties and projects as assigned

CERTIFICATES AND/OR LICENSES REQUIREMENTS

Valid GPEB License
BCLC Certifications
Serving it Right Certification

PHYSICAL REQUIREMENTS

Able to lift, handle, and transport materials that are over 20lbs
Required to sit, stand and walk during working hours

Apply About employer

More about this job

Responsibilities

Develop and manage CRM strategies, customer data, casino promotions, and personalized campaigns across email, direct mail, and other channels. Lead the CRM team, manage budgets and vendor relationships, monitor campaign performance, and ensure compliance with company policies and applicable regulations.

Requirements

The role requires in-depth knowledge of casino CRM systems, including CMP, EBS, and HALo, along with the ability to configure systems, troubleshoot issues, build and test promotions, and support users. It also calls for SQL and data analysis skills, reporting and dashboard development, campaign execution experience, and valid GPEB, BCLC, and Serving It Right certifications.

Skills

CRM Strategy
Customer Data Management
Customer Segmentation
Casino Promotions
Personalized Marketing Campaigns
Customer Journey Mapping
Budget Management
Team Leadership
Campaign Reporting
Marketing Systems Administration
SQL
Data Analysis
Dashboard Development
Email Marketing
Direct Mail Marketing
Regulatory Compliance

Visa sponsorship

Not detected in the job text

Keywords

CRM
CMP
EBS
HALo
Casino Marketing
Customer Data
Customer Segmentation
Customer Investment Matrix
Promotions
Player Data
Email Marketing
Direct Mail
SQL
Data Audits
Integrated Dashboards
Campaign Analytics
Budget Forecasting
P&L
Vendor Management
Data Protection
Player Health
GPEB License
BCLC Certifications
Serving It Right Certification

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