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Added 40 mins ago
B
Facility Services Manager
BGIS
ON · Ontario, Canada
- Full-time
Project Management roles to lead and execute projects,
Added 40 mins ago
EI
Director of Engineering And Operations
Entegrus Inc
St. Thomas, ON
- Full-time
Lead outage restoration activities and ensure outages are kept to a minimum, with the safety of the public and employees maintained at all times; ensure business continuity and disaster…
Added 1 hour ago
HT
Designer, Development (Electrical)
Husky Technologies
Bolton, ON
- Full-time
…designing and delivering robust, safe and reliable electrical systems – from concept through validation and release to manufacturing. The secret to our success is our high-performance…
Added 1 hour ago
CO
Application & Integration Technical Analyst
City of Saint John
Saint John, NB
- Full-time
Under the direction of the designated IT Manager, the Application and Integration Technical Analyst is a technical lead responsible for system architecture, data strategy, and integration…
Added 1 hour ago
CO
Manager, Digital Solutions
City of Saint John
Saint John, NB
- Full-time
…information management functions. This role ensures that corporate systems - including major enterprise systems and other business applications - are reliable, secure, and aligned with…
Added 1 hour ago
A
SOC 3 Lead Analyst
Altis
Toronto, ON
- $100,000 to $105,000 CAD / year
- Full-time
…Tier III, where you’ll play a critical role in protecting the systems and digital infrastructure that support millions of transactions. Reporting to the Leader, Security Incident…
Added 2 hours ago
H
Engineering Manager, Enterprise
Harvey
Toronto, ON
- Full-time
Set technical direction for large-scale, AI-powered systems, including:
Added 5 hours ago
HT
Java Spark Backend Developer
Hirematic Talent Solutions
Montreal, QC
- $50 to $55 CAD / hour
- Contract
…maintaining high-performance, scalable, and secure backend…
Added 5 hours ago
ER
Sheet Metal Foreman - Commercial Roofing
Empire Roofing
Georgetown, ON
- Full-time
Work with modern roofing systems and expand your technical and leadership skills
Added 6 hours ago
AA
Responsable avion en commandes de vol / Aircraft Flight Control Systems Lead
Airbus Aircraft
Montreal, QC
- Full-time
Added 6 hours ago
TS
Business Development Representative
Techspirit Solutions Inc
Mississauga, ON
- Full-time
Must have previous experience working for a security systems integrator, AV integration company, Control4 dealer, networking/low-voltage contractor, or similar technology solutions provider.
Added 7 hours ago
M&
Jr Weld Technician
Mitchell & Associates
Vaughan, ON
- Full-time
…metal parts, assemblies and modules, complex fluid management systems and aluminum products. We employ approximately 19,000 skilled and motivated people at manufacturing, engineering and…
Added 7 hours ago
CL
Senior Cloud DevOps Engineer
Charger Logistics Inc
Brampton, ON
- Full-time
Lead technical teams and drive DevOps culture transformation.
Added 8 hours ago
AM
Director Digital Solutions & Business Growth
Arc Mercer
Barrie, ON
- Full-time
…information technology, computer science, web development, business systems, or other related discipline, or an acceptable equivalent combination of education, skills and experience as…
Added 8 hours ago
CS
Bilingual Banking IT Project Manager
Cynet Systems
Montreal, QC
- $64 to $69 CAD / hour
- Contract
Lead the cross-functional delivery of a range of technology deliverables using advanced negotiation facilitation planning and dependency management techniques.
Added 8 hours ago
AH
Electrician
Alberta Health Services
Edmonton, AB
- Full-time
Reporting to the Manager and Lead Hand, Facilities Maintenance & Engineering, the Electrician uses precedent and judgment in determining work methods in accordance with accepted codes,…
Added 9 hours ago
C
Partner Delivery Project Manager
Ciena
Ottawa, ON
- Full-time
You will lead the planning, execution, and transition of partner delivery initiatives supporting supply chain infrastructure, fulfillment delivery, and integrated systems. Working across IT…
Added 10 hours ago
B
Systems Analyst II
BGIS
Markham, ON
- Full-time
Technical expertise designing, configuring and supporting messaging related systems and technologies including SMTP, DNS, message transport and mail routing.
Added 10 hours ago
Team Lead, Software Engineering
Questrade Financial Group
Toronto, ON
The Team Lead architecturally orchestrates integration layers and unifies customer journeys across complex and legacy systems. This leadership role focuses on technical stewardship in areas…
Added 10 hours ago
C-
Commercial HVAC Service Technician
Captiveaire - Region 114 Western PA
PE · Prince, PE
- Full-time
Technical Skills: Strong understanding of single/three-phase electrical systems, ability to read commercial wiring schematics, refrigeration cycles.
Added 11 hours ago
Director, Offensive Security
Varicent
Toronto, ON
We're looking for a hands-on Director of Offensive Security to lead and evolve our offensive security program across applications, cloud environments, enterprise systems, and AI-enabled…
Added 12 hours ago
MD
Facilities and Operations Leader - Management Analyst 4
Minnesota Direct Care and Treatment
Saint-Paul, NB · St.-Paul, NB
- Full-time
Building security and alarm monitoring providers.
Added 12 hours ago
VS
IT Supervisor – Infrastructure, Security & Compliance
Vancouver School Board
Vancouver, BC
- Full-time
…Infrastructure & Compliance is responsible for leading the network, security, and compliance functions of the Infrastructure team. Working closely with the Infrastructure and Information…
Added 12 hours ago
CO
Manager, Digital Solutions
City of Saint John
Saint John, NB
- Full-time
…information management functions. This role ensures that corporate systems - including major enterprise systems and other business applications - are reliable, secure, and aligned with…
Added 12 hours ago
CO
Application & Integration Technical Analyst
City of Saint John
Saint John, NB
- Full-time
Under the direction of the designated IT Manager, the Application and Integration Technical Analyst is a technical lead responsible for system architecture, data strategy, and integration…

Parq Casino

Database Marketing Manager

Vancouver, BC, Canada

Full-time

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Applications open in a new tab.

Job details

Job type: Full-time
Apply by: Nov 29, 2026
Posting language: English
Posted: Oct 30, 2026

Original job description

Position:

Database Marketing Manager

Reports To:

Director of Marketing

OVERVIEW

The CRM Manager is responsible for developing, implementing, and managing customer relationship management strategies to enhance customer engagement and loyalty. This role involves overseeing CRM activities, coming up with Casino Promotions and ensuring the company's brand is effectively communicated to the target audience through personalized customer interactions.

DUTIES AND RESPONSIBILITIES

Develop and Execute CRM Plans: Create and implement both short-term and long-term CRM plans to achieve the company's objectives.

Customer Data Management: Oversee the collection, segmentation, and analysis of customer data to inform CRM strategies and improve customer experiences. Manage customer investment matrix.

Develop Offers: Create, implement & execute offers and promotions for Parq Casino. This includes using player data to figure out the best plan for attracting guests and retention through on-site promotional campaigns and activations. Create promotional calendar for the year and ensure all promotional artwork and web copy are correct, and memos are sent out in advance.

Personalized Marketing Campaigns: Plan, develop, and execute personalized marketing campaigns across various channels, including EBS, email and mail to engage and retain customers.

Customer Journey Mapping: Develop and maintain customer journey maps to identify key touchpoints and opportunities for enhancing customer experiences.

Budget Management: Manage the CRM budget, ensuring all activities are cost-effective and within budget. Prepare for P&L meetings, forecasts, and budgets.

Team Management: Lead, mentor, and manage the CRM team, fostering a collaborative and productive work environment.

Collaboration: Work closely with other departments, including customer service, to ensure CRM efforts are aligned with overall business goals. Coordinate with external agencies for CRM-related activities.

Reporting: Monitor and report on the effectiveness of CRM campaigns, providing insights and recommendations for improvement.

Compliance: Ensure all CRM activities comply with data protection regulations, player health and company policies.

Other duties as required

QUALIFICATIONS AND EXPERIENCE

Solid understanding of all Marketing Systems including CMP, EBS and HALo and be able to troubleshoot issues as they arise
Accurately build promotions and offers created by the Marketing Team and perform testing to ensure all elements are functioning properly
Update Marketing Systems regularly to ensure all promotions and prize codes are up to date and systems are running efficiently
Provide technical assistance and support for all system users, and document concerns and incidents to venders to review
Prepare various player reports on a regular basis to support analysis by the Finance team
Conduct regular data audits to ensure the integrity of promotions and offers
Report suspicious transactions to the Player Operations Manager for further investigation
Prepare direct mail or email communication lists to BCLC for cleaning process
In-depth knowledge of all Casino CRM systems stated above
Configuring system settings to improve user experience
Tracking all promotions and offer being built into the systems and conduct scheduled analysis
Helped ops team to utilize data to create more meaningful reports (Security daily headcount report and GS new sign up report)
Run SQL queries to locate data needed to support marketing and financial activities
Utilize different data sources available to create integrated dashboards for different purposes
Create eblast campaigns and deploy eblast on a regular basis
Conduct regular meeting with vendors (Halo and iPost) to follow up on systematic issues
Other duties and projects as assigned

CERTIFICATES AND/OR LICENSES REQUIREMENTS

Valid GPEB License
BCLC Certifications
Serving it Right Certification

PHYSICAL REQUIREMENTS

Able to lift, handle, and transport materials that are over 20lbs
Required to sit, stand and walk during working hours

Apply About employer

More about this job

Responsibilities

Develop and manage CRM strategies, customer data, casino promotions, and personalized campaigns across email, direct mail, and other channels. Lead the CRM team, manage budgets and vendor relationships, monitor campaign performance, and ensure compliance with company policies and applicable regulations.

Requirements

The role requires in-depth knowledge of casino CRM systems, including CMP, EBS, and HALo, along with the ability to configure systems, troubleshoot issues, build and test promotions, and support users. It also calls for SQL and data analysis skills, reporting and dashboard development, campaign execution experience, and valid GPEB, BCLC, and Serving It Right certifications.

Skills

CRM Strategy
Customer Data Management
Customer Segmentation
Casino Promotions
Personalized Marketing Campaigns
Customer Journey Mapping
Budget Management
Team Leadership
Campaign Reporting
Marketing Systems Administration
SQL
Data Analysis
Dashboard Development
Email Marketing
Direct Mail Marketing
Regulatory Compliance

Visa sponsorship

Not detected in the job text

Keywords

CRM
CMP
EBS
HALo
Casino Marketing
Customer Data
Customer Segmentation
Customer Investment Matrix
Promotions
Player Data
Email Marketing
Direct Mail
SQL
Data Audits
Integrated Dashboards
Campaign Analytics
Budget Forecasting
P&L
Vendor Management
Data Protection
Player Health
GPEB License
BCLC Certifications
Serving It Right Certification

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