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Added 12 mins ago
EW
Project Manager
ERCO Worldwide
Saskatoon, SK
- Full-time
Added 12 mins ago
FS
Director, Fraud Supervision
Financial Services Regulatory Authority of Ontario (FSRA)
Toronto, ON
- Full-time
Added 12 mins ago
L&
Senior Systems Analyst (SAP BAIP)
Lindt & Sprüngli (North America) Inc.
Toronto, ON
- Full-time
We are seeking a highly skilled Senior Systems Analyst with deep expertise in SAP Business AI Platform (BAIP) to drive design, integration, and innovation across enterprise applications.…
Added 12 mins ago
IC
Quality Coordinator
Ideal Can
Chatham, NB
- Full-time
Experience with documentation and quality management systems.
Added 12 mins ago
WS
Senior Finance Analyst, Operations Finance & Analytics
Wolf Steel Ltd
Barrie, ON
- Full-time
…with strong PowerPoint and Outlook skills, experience with ERP systems (Microsoft Dynamics 365 preferred), working knowledge of Power BI or other business intelligence tools is an…
Added 12 mins ago
HT
PD Software for Service
Husky Technologies
Bolton, ON
- Full-time
Strong knowledge of PC based control systems and motion controllers
Added 12 mins ago
HT
Designer, Development (Mechanical)
Husky Technologies
Bolton, ON
- Full-time
Verify all concept and systems level process steps of the Product Development process and Product Release process are followed.
Added 12 mins ago
HT
Master Data Mgmt Analyst
Husky Technologies
Bolton, ON
- Full-time
…creating and updating master data records in the appropriate systems in compliance with business policies, documented procedures and data quality…
Added 12 mins ago
HT
Applications Engineer
Husky Technologies
Bolton, ON
- Full-time
Strong understanding of injection molding systems, including machine technology, mold design, hot runner systems, and process optimization principles.
Added 12 mins ago
HT
Software Validation Technologist
Husky Technologies
Bolton, ON
- Full-time
Test preparation: Creating test plans, building systems for testing -Participate in project design reviews and risk assessments and develop testing and validation strategy based on risks…
Added 12 mins ago
HT
IT Internal Auditor
Husky Technologies
Bolton, ON
- Full-time
Evaluate ERP systems, interfaces, integrations, and automated controls.
Added 12 mins ago
HT
Maintenance Technician
Husky Technologies
Bolton, ON
- Full-time
…candidate will havein-depth technical knowledge of CNC machine systems, including electrical, mechanical,hydraulic, and pneumatic components, and will be responsible for ensuring…
Added 12 mins ago
HT
Product Development Engineer
Husky Technologies
Bolton, ON
- Full-time
Verify all concept and systems level process steps of the product development process and Product Release process are followed.
Added 12 mins ago
HT
Test Engineering Technologist - Process Packaging
Husky Technologies
Bolton, ON
- Full-time
5+ years of experience testing and troubleshooting of complex mechanical systems
Added 12 mins ago
HT
Financial Manager - PLM (Product Line Mgmt)
Husky Technologies
Bolton, ON
- Full-time
Ensure data consistency and integrity across systems and reporting
Added 12 mins ago
HT
Assembly Technician (Contract)
Husky Technologies
Bolton, ON
- Full-time
…complete machines, Mechanical , hydraulic and /or Electrical systems, and related equipment, while maintaining established quality and workmanship…
Added 12 mins ago
HT
Test Engineering Technologist
Husky Technologies
Bolton, ON
- Full-time
Validation of injection molding machine by bridging Control, Electrical and Mechanical systems.
Added 12 mins ago
HT
VP, Accounting & Controllership (Husky)
Husky Technologies
Bolton, ON
- Full-time
Partner with Information Technology and Finance Systems teams to maximize ERP capabilities and implement leading finance technologies.
Added 12 mins ago
HT
Mechanical Designer (Fluidpower)
Husky Technologies
Bolton, ON
- Full-time
Lead engineering design as part of the product development process by focusing on systems level and concept design. Translating product definition into high quality, reliable and…
Added 12 mins ago
HT
Director, Finance (CSM)
Husky Technologies
Bolton, ON
- Full-time
Added 12 mins ago
HT
Advanced Applications Blow Molding Specialist
Husky Technologies
Bolton, ON
- Full-time
…support the world’s most comprehensive range of injection molding systems and equipment, including machines, molds, hot runners, auxiliaries and integrated…
Added 12 mins ago
S
Production Finishing Manager
Safran
Mirabel, QC
- Full-time
Safran Landing Systems is a subsidiary of Safran Landing Systems, a global leader in landing and braking systems for aircraft. The Mirabel plant is dedicated to manufacturing major…
Added 12 mins ago
S
Machinist - Weekend Night Shift
Safran
Mirabel, QC
- Full-time
Safran Landing Systems is a subsidiary of Safran Landing Systems, a world leader in landing and braking systems for aircraft. The Mirabel plant is dedicated to the manufacturing of major…
Added 12 mins ago
S
HR Advisor specialized in labor relations
Safran
Mirabel, QC
- Full-time
Safran Landing Systems is a subsidiary of Safran Landing Systems, a global leader in landing and braking systems for aircraft. The Mirabel plant is dedicated to manufacturing major…
Added 12 mins ago
S
Machinist - Night Shift
Safran
Mirabel, QC
- Full-time
Safran Landing Systems is a subsidiary of Safran Landing Systems, a global leader in landing and braking systems for aircraft. The Mirabel plant is dedicated to the manufacturing of major…

Parq Casino

Database Marketing Manager

Vancouver, BC, Canada

Full-time

Apply About employer

Applications open in a new tab.

Job details

Job type: Full-time
Apply by: Nov 29, 2026
Posting language: English
Posted: Oct 30, 2026

Original job description

Position:

Database Marketing Manager

Reports To:

Director of Marketing

OVERVIEW

The CRM Manager is responsible for developing, implementing, and managing customer relationship management strategies to enhance customer engagement and loyalty. This role involves overseeing CRM activities, coming up with Casino Promotions and ensuring the company's brand is effectively communicated to the target audience through personalized customer interactions.

DUTIES AND RESPONSIBILITIES

Develop and Execute CRM Plans: Create and implement both short-term and long-term CRM plans to achieve the company's objectives.

Customer Data Management: Oversee the collection, segmentation, and analysis of customer data to inform CRM strategies and improve customer experiences. Manage customer investment matrix.

Develop Offers: Create, implement & execute offers and promotions for Parq Casino. This includes using player data to figure out the best plan for attracting guests and retention through on-site promotional campaigns and activations. Create promotional calendar for the year and ensure all promotional artwork and web copy are correct, and memos are sent out in advance.

Personalized Marketing Campaigns: Plan, develop, and execute personalized marketing campaigns across various channels, including EBS, email and mail to engage and retain customers.

Customer Journey Mapping: Develop and maintain customer journey maps to identify key touchpoints and opportunities for enhancing customer experiences.

Budget Management: Manage the CRM budget, ensuring all activities are cost-effective and within budget. Prepare for P&L meetings, forecasts, and budgets.

Team Management: Lead, mentor, and manage the CRM team, fostering a collaborative and productive work environment.

Collaboration: Work closely with other departments, including customer service, to ensure CRM efforts are aligned with overall business goals. Coordinate with external agencies for CRM-related activities.

Reporting: Monitor and report on the effectiveness of CRM campaigns, providing insights and recommendations for improvement.

Compliance: Ensure all CRM activities comply with data protection regulations, player health and company policies.

Other duties as required

QUALIFICATIONS AND EXPERIENCE

Solid understanding of all Marketing Systems including CMP, EBS and HALo and be able to troubleshoot issues as they arise
Accurately build promotions and offers created by the Marketing Team and perform testing to ensure all elements are functioning properly
Update Marketing Systems regularly to ensure all promotions and prize codes are up to date and systems are running efficiently
Provide technical assistance and support for all system users, and document concerns and incidents to venders to review
Prepare various player reports on a regular basis to support analysis by the Finance team
Conduct regular data audits to ensure the integrity of promotions and offers
Report suspicious transactions to the Player Operations Manager for further investigation
Prepare direct mail or email communication lists to BCLC for cleaning process
In-depth knowledge of all Casino CRM systems stated above
Configuring system settings to improve user experience
Tracking all promotions and offer being built into the systems and conduct scheduled analysis
Helped ops team to utilize data to create more meaningful reports (Security daily headcount report and GS new sign up report)
Run SQL queries to locate data needed to support marketing and financial activities
Utilize different data sources available to create integrated dashboards for different purposes
Create eblast campaigns and deploy eblast on a regular basis
Conduct regular meeting with vendors (Halo and iPost) to follow up on systematic issues
Other duties and projects as assigned

CERTIFICATES AND/OR LICENSES REQUIREMENTS

Valid GPEB License
BCLC Certifications
Serving it Right Certification

PHYSICAL REQUIREMENTS

Able to lift, handle, and transport materials that are over 20lbs
Required to sit, stand and walk during working hours

Apply About employer

More about this job

Responsibilities

Develop and manage CRM strategies, customer data, casino promotions, and personalized campaigns across email, direct mail, and other channels. Lead the CRM team, manage budgets and vendor relationships, monitor campaign performance, and ensure compliance with company policies and applicable regulations.

Requirements

The role requires in-depth knowledge of casino CRM systems, including CMP, EBS, and HALo, along with the ability to configure systems, troubleshoot issues, build and test promotions, and support users. It also calls for SQL and data analysis skills, reporting and dashboard development, campaign execution experience, and valid GPEB, BCLC, and Serving It Right certifications.

Skills

CRM Strategy
Customer Data Management
Customer Segmentation
Casino Promotions
Personalized Marketing Campaigns
Customer Journey Mapping
Budget Management
Team Leadership
Campaign Reporting
Marketing Systems Administration
SQL
Data Analysis
Dashboard Development
Email Marketing
Direct Mail Marketing
Regulatory Compliance

Visa sponsorship

Not detected in the job text

Keywords

CRM
CMP
EBS
HALo
Casino Marketing
Customer Data
Customer Segmentation
Customer Investment Matrix
Promotions
Player Data
Email Marketing
Direct Mail
SQL
Data Audits
Integrated Dashboards
Campaign Analytics
Budget Forecasting
P&L
Vendor Management
Data Protection
Player Health
GPEB License
BCLC Certifications
Serving It Right Certification

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