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Added 8 mins ago
EI
Software Engineer
Ecolab Inc.
Calgary, AB
- Full-time
Working closely with the Software Engineering Manager and business teams, you will take ownership of assigned systems from requirements gathering through design, development, testing,…
Added 23 mins ago
TA
AI Product Manager
Tiger Analytics
Canada
- Full-time
Strategic Communication: Leverage excellent problem-solving and presentation skills to bridge technical execution with business strategy for diverse stakeholders
Added 23 mins ago
ML
Maintenance Stockroom Controller
Maple Leaf Foods Inc
Port Perry, ON
- $47,000 to $69,000 CAD / year
- Part-time
…Maintenance Stock room. The incumbent will report to the Maintenance Manager. The incumbent will be responsible for ensuring that parts and supplies are ordered, received, and issued for…
Added 23 mins ago
ML
Engineering Manager
Maple Leaf Foods Inc
London, ON
- $122,000 to $172,000 CAD / year
- Part-time
The Engineering Manager is responsible for providing strategic and operational leadership for all engineering, capital projects, technical services, facility infrastructure, utilities, and…
Added 23 mins ago
Senior OT Control Systems - Engineering Specialist
Mariner
Saint John, NB
…cybersecurity, cloud, and change management to drive successful business outcomes that matter to our…
Added 39 mins ago
WI
Project Manager, Transportation Engineering
WSP in Canada
Vancouver, BC
- Full-time
Drive business development initiatives and prepare compelling proposals to secure new opportunities.
Added 1 hour ago
P
Engineering Manager, Conversational AI
Pebl
Remote, Canada
- $154,000 to $195,000 CAD / year
- Full-time
- Remote
We are looking for a hands-on Engineering Manager to lead our high-impact Conversational AI team. This is a critical leadership role for someone who is not only an effective manager but…
Added 1 hour ago
ML
Project Manager
Maple Leaf Foods Inc
Winnipeg, MB
- Full-time
As part of Maple Leaf Food’s corporate engineering team, this position will provide technical leadership and manage the on site execution of key projects at various facilities. Projects…
Added 1 hour ago
ML
Maintenance Manager
Maple Leaf Foods Inc
Winnipeg, MB
- Full-time
The Maintenance Manager, is a knowledgeable Maintenance leader with at least 5 years of experience in a Maintenance role applying proven Maintenance best practices in a fast pace industrial…
Added 1 hour ago
ML
Industrial Mechanic Millwright (433A)
Maple Leaf Foods Inc
Burlington, ON
- Full-time
Reporting to the Shop Manager, the Industrial Mechanic Millwright ideally has 5-10 years of experience in a machine shop, fabrication shop, repair shop or job-shop environment. The…
Added 1 hour ago
PC
Chief Mine Engineer
Paladin Canada
Saskatoon, SK
- Full-time
Reporting to the Mine Engineering Manager, the Chief Mine Engineer will provide leadership for all underground mine technical services functions as Patterson Lake South (PLS) advances…
Added 1 hour ago
LI
Middleware Specialist
Lotus IT Solutions
Toronto, ON
- Contract
The Government Services Integration Cluster, under the Ministry of Public and Business Service Delivery and Procurement, is seeking a Senior Middleware Specialist for a fully onsite…
Added 2 hours ago
M
Senior Data Center Technician
Microsoft
Quebec, QC
- $73,200 to $119,600 CAD / year
- Full-time
…As a group, CO+I is focused on the personal and professional development of all employees and offers training and growth opportunities including Career Rotation Programs, Diversity &…
Added 2 hours ago
RO
Advisor, Water and Wastewater Strategic Infrastructure Planning
Region of Peel
Brampton, ON
- Contract
…management. This role provides expert advice and leadership in the development, implementation, and continuous improvement of asset management strategies, asset management planning,…
Added 2 hours ago
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Assistant Director, Special Compensation Fund/State Program Administrator Manager Senior
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Saint-Paul, NB · St.-Paul, NB
- Full-time
Job Class: State Program Administrator, Manager Senior
Added 2 hours ago
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APEX Accelerator Area Manager - State Program Administrator Intermediate
Minnesota Direct Care and Treatment
Saint-Paul, NB · St.-Paul, NB
- Full-time
Minnesota APEX Accelerator (formerly known as PTAC - Procurement Technical Assistance Center) provides technical and marketing assistance to all Minnesota businesses interested in selling…
Added 2 hours ago
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Tax Technician, Compliance
K&P CPAs
Toronto, ON
- Full-time
We prioritize the professional development of our team members. We offer comprehensive internal and external training programs, tailored to both entry-level hires and experienced…
Added 3 hours ago
IH
Manager | Information Privacy
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Kelowna, BC
- Full-time
Supports the development and implementation of standardized guidelines, policies, and forms and ensures consistent practices.
Added 3 hours ago
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Manager, Cyber Security - Cyber Transformation and Strategy
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Vancouver, BC
- Full-time
Champion one or more technical service offerings such as threat risk assessments, threat modeling, identity access management, IT asset and vulnerability management, cyber maturity…
Added 3 hours ago
G-
Route Manager
GFL - Sewer Technologies Division
Coquitlam, BC
- Full-time
The Route Manager oversees daily residential curbside recycling collection operations, with direct accountability for execution under the Recycle BC stewardship program. This role manages…
Added 3 hours ago
C
Senior Project Manager - Electrical Engineer
Cascades
Mississauga, ON
- Full-time
Cascades is seeking a dynamic and solutions-oriented Senior Project Manager - Electrical Engineer to lead capital projects, electrical system upgrades, and reliability improvement…
Added 4 hours ago
B
Facility Supervisor
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Lethbridge, AB
- Full-time
Excellent business management/development skills.
Added 4 hours ago
2L
Sales Account Manager
247 Labs
Toronto, ON
- Full-time
Role Description The Sales Account Manager is a full-time, on-site role based in Toronto, ON. This position is responsible for managing client accounts, building long-term relationships,…
Added 4 hours ago
B
Bilingual Facility Services Manager (ENG/FR)
BGIS
Montreal, QC
- Full-time
The Facility Services Manager is accountable for day-to-day operations, vendor management and service management for the client(s) they support, as well as, data verification, reporting and…
Added 4 hours ago
PC
Information Technology Audit Manager (Bilingual FR/EN)
PwC Canada
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- Full-time
Use available technical resources/tools to research; expand knowledge to enhance work product, significantly contribute to business development efforts to remain up to date on client and…

Parq Casino

Database Marketing Manager

Vancouver, BC, Canada

Full-time

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Applications open in a new tab.

Job details

Job type: Full-time
Apply by: Nov 29, 2026
Posting language: English
Posted: Oct 30, 2026

Original job description

Position:

Database Marketing Manager

Reports To:

Director of Marketing

OVERVIEW

The CRM Manager is responsible for developing, implementing, and managing customer relationship management strategies to enhance customer engagement and loyalty. This role involves overseeing CRM activities, coming up with Casino Promotions and ensuring the company's brand is effectively communicated to the target audience through personalized customer interactions.

DUTIES AND RESPONSIBILITIES

Develop and Execute CRM Plans: Create and implement both short-term and long-term CRM plans to achieve the company's objectives.

Customer Data Management: Oversee the collection, segmentation, and analysis of customer data to inform CRM strategies and improve customer experiences. Manage customer investment matrix.

Develop Offers: Create, implement & execute offers and promotions for Parq Casino. This includes using player data to figure out the best plan for attracting guests and retention through on-site promotional campaigns and activations. Create promotional calendar for the year and ensure all promotional artwork and web copy are correct, and memos are sent out in advance.

Personalized Marketing Campaigns: Plan, develop, and execute personalized marketing campaigns across various channels, including EBS, email and mail to engage and retain customers.

Customer Journey Mapping: Develop and maintain customer journey maps to identify key touchpoints and opportunities for enhancing customer experiences.

Budget Management: Manage the CRM budget, ensuring all activities are cost-effective and within budget. Prepare for P&L meetings, forecasts, and budgets.

Team Management: Lead, mentor, and manage the CRM team, fostering a collaborative and productive work environment.

Collaboration: Work closely with other departments, including customer service, to ensure CRM efforts are aligned with overall business goals. Coordinate with external agencies for CRM-related activities.

Reporting: Monitor and report on the effectiveness of CRM campaigns, providing insights and recommendations for improvement.

Compliance: Ensure all CRM activities comply with data protection regulations, player health and company policies.

Other duties as required

QUALIFICATIONS AND EXPERIENCE

Solid understanding of all Marketing Systems including CMP, EBS and HALo and be able to troubleshoot issues as they arise
Accurately build promotions and offers created by the Marketing Team and perform testing to ensure all elements are functioning properly
Update Marketing Systems regularly to ensure all promotions and prize codes are up to date and systems are running efficiently
Provide technical assistance and support for all system users, and document concerns and incidents to venders to review
Prepare various player reports on a regular basis to support analysis by the Finance team
Conduct regular data audits to ensure the integrity of promotions and offers
Report suspicious transactions to the Player Operations Manager for further investigation
Prepare direct mail or email communication lists to BCLC for cleaning process
In-depth knowledge of all Casino CRM systems stated above
Configuring system settings to improve user experience
Tracking all promotions and offer being built into the systems and conduct scheduled analysis
Helped ops team to utilize data to create more meaningful reports (Security daily headcount report and GS new sign up report)
Run SQL queries to locate data needed to support marketing and financial activities
Utilize different data sources available to create integrated dashboards for different purposes
Create eblast campaigns and deploy eblast on a regular basis
Conduct regular meeting with vendors (Halo and iPost) to follow up on systematic issues
Other duties and projects as assigned

CERTIFICATES AND/OR LICENSES REQUIREMENTS

Valid GPEB License
BCLC Certifications
Serving it Right Certification

PHYSICAL REQUIREMENTS

Able to lift, handle, and transport materials that are over 20lbs
Required to sit, stand and walk during working hours

Apply About employer

More about this job

Responsibilities

Develop and manage CRM strategies, customer data, casino promotions, and personalized campaigns across email, direct mail, and other channels. Lead the CRM team, manage budgets and vendor relationships, monitor campaign performance, and ensure compliance with company policies and applicable regulations.

Requirements

The role requires in-depth knowledge of casino CRM systems, including CMP, EBS, and HALo, along with the ability to configure systems, troubleshoot issues, build and test promotions, and support users. It also calls for SQL and data analysis skills, reporting and dashboard development, campaign execution experience, and valid GPEB, BCLC, and Serving It Right certifications.

Skills

CRM Strategy
Customer Data Management
Customer Segmentation
Casino Promotions
Personalized Marketing Campaigns
Customer Journey Mapping
Budget Management
Team Leadership
Campaign Reporting
Marketing Systems Administration
SQL
Data Analysis
Dashboard Development
Email Marketing
Direct Mail Marketing
Regulatory Compliance

Visa sponsorship

Not detected in the job text

Keywords

CRM
CMP
EBS
HALo
Casino Marketing
Customer Data
Customer Segmentation
Customer Investment Matrix
Promotions
Player Data
Email Marketing
Direct Mail
SQL
Data Audits
Integrated Dashboards
Campaign Analytics
Budget Forecasting
P&L
Vendor Management
Data Protection
Player Health
GPEB License
BCLC Certifications
Serving It Right Certification

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