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PBS Systems

Product Marketing Manager

Calgary, AB, Canada

Full-time

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Job details

Job type: Full-time
Experience: 1-2 years previous experience in the automotive industry or dealership environment
Posting language: English
Posted: Oct 6, 2026

Original job description

Company Name:	PBS Systems
Job Location:	Calgary, AB (HQ)
Job Type:	Full-time, Permanent
No. of Openings:	01
Job Requirement(s): Internal Job Title:	Occasional travel through Canada and US with the occasional weekend shift to accommodate your travel schedule and or events Product Marketing Manager
Reports To:	Manager, Product Marketing & Enablement

PBS is the fastest growing “All Inclusive Business Platform” vendor in North America and we’ve only just begun!

PBS has been transforming how people buy and service cars for almost 40 years, becoming the third largest Dealership Management System (DMS) provider in North America. Each month, hundreds of new users join our platform, which helps dealerships manage sales, service, inventory, and accounting. What sets us apart is how we treat our customers - as partners, innovators and friends.

At PBS, we invest in your growth. Your career can progress in alignment with your strengths, interests, and aspirations. Apply today!

The Role:

Product Marketing Managers play a key role in the successful launch and adoption of new PBS software functionality. They translate product capabilities into customer adoption, market success, and revenue growth by developing effective go-to-market plans.

This role requires confident communicators who can turn complex features into clear, value-focused messaging. By understanding dealership challenges and gathering user feedback, Product Marketing Managers shape promotional strategies, inform software enhancements, and monitor product adoption to keep products aligned with customer needs and market expectations.

Responsibilities:

Develop comprehensive Product Launch Strategies for introducing new software features to customers which encompasses all activities from pre-launch to post-launch and outlines how to create awareness, generate interest, and drive adoption of the product
Understand the Go-to-Market parameters, goals and outcomes associated with software features
Leverage customer and industry knowledge to understand market problems and identify areas of opportunity for marketing content and future development features
Communicate with internal stakeholders on Product Launch strategies and marketing messaging of software features to build consistency and optimize the customer experience
Create and document sellable talk tracks (business case scenarios) for features that can be shared internally and externally
Provide marketing with information and content to be used for marketing campaigns and newsletters
Track and review usage statistics and develop strategies to monitor product adoption and assess effectiveness of campaigns and training processes
Ability to objectively and effectively assess and react to changing business needs and requests
Understand market problems through interactions with customers and PBS experts
Work closely with internal teams and provide insight into new development to ensure software direction will provide true value to customers and communicate information to relevant stakeholders
Confidently convey the PBS culture through professional appearance, creating and maintaining genuine business relationships with the ability to perform under pressure
Build professional relationships with customers and internal stakeholders
Be available as a product expert (Achieved through PBS certification, knowledge of dealership structure and processes and understanding common issues the software can alleviate. New hires will be offered onsite time to gain a better understanding of the dealership)
Multi Silo certifications will be required

Qualifications:

1-2 years previous experience in the automotive industry or dealership environment
Previous Managerial Experience in the Automotive Industry or Dealership Environment will be considered as an important asset
Project Management and Strategic Development Experience
Excellent verbal and written communication skills
Organizational and time management skills
Customer focus / Excellent customer service skills
Critical thinking and problem-solving skills
Aptitude for learning new technology in a fast-paced environment
Solid computer knowledge. Microsoft Office Suite

What we offer:

Professional Development – Continuous training, industry certifications, and clear pathways for career advancement
Travel Opportunities - Travel to locations across Canada, the U.S., and the Caribbean
Comprehensive health benefits - Medical and dental coverage to support your well-being
Paid Time Off – PTO to help you recharge and maintain work-life balance
Inclusive culture - A collaborative, supportive team environment where your ideas and voice truly matter
Employee recognition - Regular appreciation programs and performance-based incentives
Competitive compensation package
- Competitive annual base salary
- Up to $4,800 per year in product certification bonuses
- Outstanding travel incentive bonuses
- Additional performance incentives
- Attractive employee referral bonuses
Staff discounts – Exclusive savings with partners such as GM, Dell, and more

Should you be selected for an interview, you will be contacted via email. Please monitor your junk/spam folder

PBS Systems is an employment-equity employer. Candidates who require accommodations throughout the recruitment process please contact the Recruiting Department.

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More about this job

Responsibilities

The Product Marketing Manager is responsible for developing comprehensive go-to-market strategies and driving the adoption of new software features. They act as a bridge between internal teams and customers to ensure software enhancements align with market needs and business goals.

Requirements

Candidates must have 1-2 years of experience in the automotive or dealership industry along with project management skills. Strong communication, critical thinking, and the ability to learn new technology in a fast-paced environment are essential.

Skills

Product marketing
Go-to-market strategy
Project management
Strategic development
Communication
Customer service
Critical thinking
Problem-solving
Microsoft Office Suite
Automotive industry knowledge
Dealership management systems
Market analysis
Relationship building
Software adoption
Technical aptitude

Benefits

Professional development
Travel opportunities
Comprehensive health benefits
Medical coverage
Dental coverage
Paid time off
Performance-based incentives
Product certification bonuses
Travel incentive bonuses
Employee referral bonuses
Staff discounts

Visa sponsorship

Not detected in the job text

Keywords

Product Marketing
Software
Automotive Industry
Dealership Management System
Go-to-Market
Project Management
Strategic Development
Customer Adoption
Market Analysis
Microsoft Office
Product Launch
Business Platform
Certification
Relationship Management
Usage Statistics
Value-focused Messaging
Inventory Management
Accounting
Sales
Service

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