About the Role
We are seeking a digitally savvy, detail-oriented Marketing Coordinator to join our retail marketing team. This role is ideal for someone who is passionate about social media and digital marketing, enjoys creating content, and thrives in a fast-paced environment. You will support the day-to-day execution of social, paid digital, email and eCommerce marketing, helping drive awareness, online traffic and sales for a brand that serves rural and agricultural customers.
This is an on-site role, and is not hybrid or remote work eligible.
Key Responsibilities
Digital Design & Content Execution
- Schedule and publish content across social platforms in line with the marketing calendar.
- Create platform-friendly content, including graphics, short-form video, stories and captions, with a consistent brand tone and voice.
- Monitor comments and messages, respond within brand guidelines, and escalate customer service issues.
- Track social trends, competitor activity and audience feedback, and share content ideas as aligned with the brand standards and marketing plan.
- Help with digital amplification of in-store promotions, product launches and local events.
Online Advertising & SEO
- Support the setup, execution and optimization of paid campaigns, including ad creative, copy and budget pacing.
- Build UTMs and maintain campaign tracking so results can be measured accurately.
- Monitor metrics such as CTR, CPC, conversions and ROAS, prepare regular performance reports, and share insights for improvement.
- Support SEO initiatives, including keyword research, on-page optimization, metadata, image optimization and content recommendations.
- Assist with building and sending email campaigns, including content, list selection and testing.
eCommerce Support
- Update product pages, collections, banners and promotional content on our web storefront.
- Working with internal stakeholders, collaborate to ensure online product content is accurate and search-friendly, including descriptions, imagery and pricing displays.
- Ensure omnichannel alignment with web, digital, and in-store promotions and campaigns.
Qualifications & Experience
- Diploma or Bachelor's degree in Marketing, Digital Media, Communications or a related field, or equivalent documented hands-on experience.
- Minimum of 2 years experience in digital marketing or social media, preferably within retail, consumer goods or eCommerce.
- Strong communicator with a collaborative, team-oriented approach.
- High attention to detail and organizational skills, with the ability to clearly prioritize and manage various tasks and deadlines.
- A portfolio showing social media or digital content work. Campaign metrics are a bonus, if possible.
- Working knowledge of Meta Business Suite, Google Ads and GA4.
- Working knowledge of Shopify or a similar eCommerce platform.
- Proficiency in email marketing platforms.
- Proficiency in quick-turn design tools (Canva, Adobe Express).
- Strong copywriting skills, with ability to adapt tone for different platforms.
- Understanding of SEO principles and keyword optimization.
- Proficiency with Microsoft 365, including SharePoint.
