Business Development Executive

About Us

Peninsula is the global leader in HR and Health & Safety consultancy and software, supporting over 140,000 businesses worldwide. With more than 40 years of experience and offices across Canada, the UK, Australia, and New Zealand, we help business owners stay compliant, protect their people, and grow with confidence.

In Canada, our growth has been nothing short of exceptional. In just 8 years, Peninsula Canada has become the leading provider of HR & OHS solutions, now supporting over 6,500 Canadian businesses nationwide. We are also proud to be Great Place To Work® Certified, reflecting our commitment to our people, culture, and career development.

The Opportunity

We are expanding our high-performing Sales Team and are seeking ambitious, driven, and results-focused Video Business Development Executives to join our Toronto office.

This is a new business sales role focused on selling Peninsula's HR, Employment Relations, Health & Safety, and software solutions to small and medium-sized businesses across Canada through virtual video appointments.

You'll meet with business owners and decision-makers through a combination of company-provided appointments and self-generated opportunities, delivering consultative, value-based sales presentations that help businesses solve real people and compliance challenges.

No industry experience is required. We provide comprehensive sales and product training. What matters most is your ability to build relationships, uncover business needs, and consistently close new business.

This is a full-time office-based role based in downtown Toronto.

Top performers can earn $255,000+ annually through our uncapped commission structure.

What You'll Be Doing

• Attend virtual sales appointments booked by your dedicated Telemarketing partner.
• Generate additional opportunities through referrals, networking, and self-generated business development activity.
• Conduct professional video-based sales meetings with business owners and senior decision-makers.
• Deliver consultative presentations focused on business value and client outcomes.
• Build and maintain relationships with referral partners and introducers.
• Accurately manage and maintain a healthy sales pipeline using CRM tools.
• Consistently achieve and exceed quarterly revenue and deal targets.
• Thrive in a fast-paced, target-driven, high-performance sales environment.

What We're Looking For

• 3-5+ years of successful B2B sales experience.
• Proven track record of achieving or exceeding new business targets.
• Confidence selling to Business Owners, Directors, Presidents, and HR leaders.
• Strong consultative and value-based selling skills.
• Excellent communication and presentation skills, particularly in virtual environments.
• Highly motivated, resilient, and competitive mindset.
• Self-starter with a strong desire to learn, develop, and succeed.
• Comfortable working from an office-based sales environment.

Industry experience is not required. We will provide full training and ongoing coaching.

Compensation & Earnings Potential

Base Salary: $60,000

Uncapped Commission Structure

• 5% commission on sales revenue up to:
• $375,000 quarterly revenue
• 10% commission once:
• $375,000 quarterly revenue achieved

Earnings Potential

• Target On-Target Earnings (OTE): Approximately $255,000
• Top performers have the opportunity to exceed OTE through our uncapped commission plan.

What's In It for You?

• $60,000 base salary
• Uncapped commission plan
• OTE of approximately $255,000
• Comprehensive 4-week sales training program
• Ongoing coaching and development
• Clear career progression opportunities
• Downtown Toronto office location
• 15 days paid vacation plus statutory holidays
• Additional day off for your birthday

Additional Benefits

• Extended Health and Dental Benefits
• Employee Assistance Program (EAP)
• RRSP Matching Program
• Fast-growing global organization with significant career growth opportunities

Ready to Take the Next Step?

If you're ambitious, competitive, and excited by the opportunity to build a lucrative sales career with a global market leader, we'd love to hear from you.

Apply now and become part of Peninsula Canada's continued growth story. This posting is for an existing vacancy.

Peninsula Canada is committed to creating an inclusive and accessible workplace. We welcome applications from all qualified individuals and will provide reasonable accommodations throughout the recruitment and selection process. If you require accommodation at any stage of the application process, please let us know and we will work with you to meet your needs.