Digital Marketing Executive

Role : Digital Marketing Executive

Location:Mississauga, ON

Company: Pentabay Softwares Inc

Job description:

Overview

We are seeking a dynamic and results-driven Digital Marketing Executive to join our innovative marketing team. In this role, you will spearhead digital campaigns, optimize online presence, and drive engagement across multiple platforms. Your enthusiasm for digital marketing strategies combined with technical expertise will help elevate our brand’s visibility and growth. This paid position offers an exciting opportunity to develop your skills in a fast-paced environment while making a tangible impact on our business success.

Duties

• Develop, implement, and manage comprehensive digital marketing campaigns across channels such as social media, email, search engines, and display advertising.
• Conduct keyword research and optimize website content for SEO to improve organic search rankings and increase web traffic.
• Manage paid advertising campaigns using Google Ads (formerly Google AdWords) and Facebook Advertising to maximize ROI.
• Maintain and update the company website using WordPress, ensuring content is fresh, engaging, and aligned with marketing goals.
• Analyze website traffic and campaign performance using Google Analytics and other analytics tools to inform strategic decisions.
• Create compelling visual content utilizing Adobe Photoshop, Adobe Creative Suite, and graphic design principles to enhance marketing materials.
• Collaborate with the sales team to develop targeted email marketing campaigns that nurture leads and promote products or services.
• Utilize HTML, CSS, JavaScript, and SQL skills to troubleshoot website issues, optimize landing pages, and implement tracking codes.
• Monitor industry trends in digital marketing and e-commerce to continuously refine strategies for better engagement and conversion rates.

Skills

• Proven experience with e-commerce platforms and online sales strategies.
• Strong knowledge of SEO best practices including keyword research, on-page optimization, and link-building techniques.
• Proficiency in Adobe Photoshop, Adobe Creative Suite, and graphic design tools to produce high-quality visual content.
• Hands-on experience managing WordPress websites with a solid understanding of HTML, CSS, JavaScript, and SQL for website customization and troubleshooting.
• Expertise in Google Ads (Google AdWords), Facebook Advertising, and Google Analytics for campaign management and performance analysis.
• Familiarity with email marketing platforms and strategies to engage audiences effectively.
• Solid understanding of digital marketing concepts including analytics, conversion optimization, and customer journey mapping.
• Ability to analyze data trends using analytics tools to optimize campaigns continuously.
• Excellent communication skills with the ability to collaborate cross-functionally within teams.

Join us as a Digital Marketing Executive if you're passionate about leveraging digital channels to create impactful brand stories! This role offers an energetic environment where innovative ideas are celebrated - empowering you to grow your career while contributing meaningfully to our company's success.

Benefits:

• Casual dress
• On-site parking

Work Location: In person

sent resumes to : sandhiya.m@pentabay.com