Marketing Manager - Carbonated Soft Drinks - 7Up & Mountain Dew
- Mississauga, ON, Canada
Full-time
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Job details
- Job type
- Full-time
- Apply by
- Education
- Bachelor’s degree
- Experience
- Over 6 years of experience in consumer-packaged goods marketing.
- Posting language
- English
- Posted
Original job description
Overview
One of Canada's Top Marketing Organizations Looking to Recruit Canada's Best and Brightest Marketing Talent!
At PepsiCo Canada, we believe in delivering healthy growth and developing exciting brand campaigns that change consumer attitudes and behaviours, making us one of Canada's top Marketing Organizations.
We are looking to hire a Marketing Manager to lead our Carbonated Soft Drinks (CSD) Flavours Communications, who will champion 7UP & MOUNTAIN DEW growth in Canada.
A change leader and influencer, this role will set the agenda, be a strong people champion and ensure strength of execution to deliver both short-term and long-term results.
If you have the taste for a real challenge, this opportunity may just be the right flavour for you
What you can expect from us:
At PepsiCo, you’ll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Gatorade, Lay’s and Quaker, our work touches millions of people every day.
At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve.
Whatever your role, you’ll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you.
PepsiCo may use Artificial Intelligence as part of its hiring process. Specifically, we may use AI-based tools to screen, assess, or select applicants.
This posting is for an existing vacancy.
One of Canada's Top Marketing Organizations Looking to Recruit Canada's Best and Brightest Marketing Talent!
At PepsiCo Canada, we believe in delivering healthy growth and developing exciting brand campaigns that change consumer attitudes and behaviours, making us one of Canada's top Marketing Organizations.
We are looking to hire a Marketing Manager to lead our Carbonated Soft Drinks (CSD) Flavours Communications, who will champion 7UP & MOUNTAIN DEW growth in Canada.
A change leader and influencer, this role will set the agenda, be a strong people champion and ensure strength of execution to deliver both short-term and long-term results.
If you have the taste for a real challenge, this opportunity may just be the right flavour for you
What you can expect from us:
- Competitive compensation and comprehensive benefits designed to fit your unique needs
- A dynamic and inclusive culture that promotes you to bring your whole-self to work
- Inspiring positive change for people and the planet with sustainability goals
- A supportive team that will encourage your professional growth and development
- Deliver the growth agenda on the 7UP, SVNS Hard 7UP & MOUNTAIN DEW brands, including the execution of the annual business plan
- Plan and execute breakthrough consumer communication campaigns and media strategies across multiples mediums
- Lead the development and execution of key Marketing Programs, including owning the brand’s social media strategy
- Foster collaborative working environment for a comprehensive agency team (Advertising, PR, Media, Promotions and In-Store) to deliver quality execution of programs on time and on budget
- Partner with Sales Strategy, Field Marketing, Away from Home and Shopper Marketing teams to ensure strong customer pull-thru and executional excellence for all programs
- Lead communication with Field Sales organization on brand initiatives during key meetings
- Effectively lead and deliver strong execution against brand plans to meet key business targets (volume, gross sales, profitability, equity spend)
- Work proactively with key business partners to identify key variances affecting brand and business performance and recommend/execute actionable solutions
- Coach, motivate and lead 1 direct report.
- Bachelor's Degree required; preferably in business/marketing.
- Over 6 years of experience in consumer-packaged goods marketing.
- Proven track record of analyzing data to inform strategic decisions.
- Demonstrated success in superior consumer marketing.
- Proven ability to build strong relationships with key stakeholders and influence at all levels.
- Highly business-savvy with a keen eye for opportunities.
- People management experience is preferred.
At PepsiCo, you’ll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Gatorade, Lay’s and Quaker, our work touches millions of people every day.
At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve.
Whatever your role, you’ll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you.
PepsiCo may use Artificial Intelligence as part of its hiring process. Specifically, we may use AI-based tools to screen, assess, or select applicants.
This posting is for an existing vacancy.
More about this job
Responsibilities
Lead the growth agenda and annual business plans for 7UP, SVNS Hard 7UP, and Mountain Dew, including consumer campaigns, media strategies, social media, and marketing programs. Coordinate agencies and cross-functional teams, support sales execution, monitor brand performance, recommend corrective actions, and coach one direct report.
Requirements
A bachelor's degree is required, preferably in business or marketing, along with more than six years of consumer-packaged goods marketing experience. Candidates should demonstrate strong consumer marketing results, data-informed decision-making, business acumen, stakeholder influence, and relationship-building; people management experience is preferred.
Skills
- Consumer-Packaged Goods Marketing
- Brand Management
- Marketing Strategy
- Consumer Communications
- Media Strategy
- Social Media Strategy
- Campaign Execution
- Data Analysis
- Business Planning
- Stakeholder Relationship Building
- Influencing
- People Management
- Agency Management
- Cross-Functional Collaboration
- Sales Partnership
- Business Performance Analysis
Benefits
- Competitive Compensation
- Comprehensive Benefits
- Professional Growth And Development
Visa sponsorship
Not detected in the job text
Categories
- Marketing
- Management & Leadership
- Food & Beverage
- Sales
- Creative & Media
Keywords
- Consumer-Packaged Goods
- Carbonated Soft Drinks
- 7UP
- SVNS Hard 7UP
- Mountain Dew
- Brand Growth
- Annual Business Plan
- Consumer Communications
- Media Strategy
- Marketing Programs
- Social Media
- Advertising
- Public Relations
- Promotions
- In-Store Marketing
- Field Marketing
- Shopper Marketing
- Away-From-Home Marketing
- Sales Strategy
- Consumer Marketing
- Data Analysis
- Business Performance
- Volume
- Gross Sales
- Profitability
- Brand Equity
- Agency Management
- Stakeholder Management
- People Management