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Performance Auto Group

Sales Manager (Planet Ford)

Brampton, ON, Canada

Job type: Full-time
Experience: 3-5 years of management experience in the automotive industry.
Posting language: English
Posted: Aug 19, 2026

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Original job description

Drive for Excellence

When it comes to Fords, Planet Ford is a king in the industry. Rated one of the top 25 dealerships in Canada, we have a proven track record for quality and service for the last 15 years.

Planet Ford is looking for a Sales Manager to join our dynamic team!

About Us

Performance Auto Group, is a leading automotive group, whose purpose is to be the preferred automotive group by fostering fair and respectful relationships that positively impact our team, customers, partners, and communities. Our core values as an organization are the principles we were built on that guide us today:

Great Experience: Every customer is entitled to a great experience
Integrity: We are honest and transparent in our actions
Diversity: We are stronger through the inclusion of people, brands and ideas
Innovation: We passionately embrace opportunities for new and continuous improvements
Empowerment: We encourage and support our people in taking initiative
Giving Back: We positively impact the communities in which we live, work and raise families

Here’s what you’ll deliver:

Assist the General Manager in the planning and forecasting of goals and objectives for the department and strive to meet them, as well as the development and implementation of new and existing policies and procedures.
Conduct monthly meetings with department employees to discuss activities and problems of mutual interest.
Reach sales goals on strict timeline requirements.
Grow revenue and profitability in sales territory.
Report performance goals and achievements on a regular basis.
Handle all customer complaints on a timely basis.
Ensure that work is assigned to sales staff in an efficient and equitable manner.
Ensure that adequate staff is available to handle the expected customer demand.
Assist in developing and controlling the performance of the department using tools such as daily operating control; efficiency and productivity control; comeback reports; warranty reports; telephone surveys; and monthly forecasts.
Assist in the collection of delinquent or slow paying accounts receivable for vehicle sales.
Responsible for supporting Sales Consultants and driving a high level of performance among the sales team.
Oversees the efforts of Sales employees to enhance the image and customer satisfaction ratings of the dealership.
Ensure customer retention and profitability by recruiting qualified sales personnel.
Establishes and enforces product-knowledge standards.
Actively support, encourage, and motivate sales personnel daily to maintain high morale.
Uphold all rules and procedures (i.e., support enforcement, including disciplinary action as necessary).
Work in strict compliance with the requirements and regulations of the Ontario Motor Vehicle Industry Council (OMVIC).
Work in strict compliance with the Laws of the Province of Ontario and Canada including, but not limited to, the Employment Standards Act (ESA), the Motor Vehicle Dealers Act (MVDA) and the Accessibilities for Ontarians with Disabilities Act (AODA).
Comply with all company policies, standards and procedures.
Other duties as required by management.

What you need to succeed:

Post Secondary Degree/Diploma in Business Administration.
Experience in the retail sales of motor vehicles.
3-5 years of management experience in the automotive industry.
OMVIC Certification is required.
Dealer CRM system experience is required.
Must have a valid Ontario Driver's License and good driving record.
Ability to support the organization’s goals and objectives.
Excellent interpersonal and team building skills.
Demonstrate effective verbal, listening, and written communication skills.
Attention to detail and ability to maintain a high level of accuracy.
Exceptional customer service orientation.
Excellent time management skills, ability to multitask and work well under pressure.
Ability to manage stress and work with tight deadlines.
Highly self motivated and directed.
Self-motivated and ability to work with minimum supervision.
Must be willing to be flexible with work schedules.

What’s in it for you?

Excellent management support and guidance
Opportunities through our Internal career mobility program
Access to health, dental and vision insurance
Disability, critical illness and life insurance for the unexpected
Our Employee Assistance Plan (EAP) for you and your family's wellness
Discount on vehicles, service and parts for you and your family
Discounts to retailers and service providers across the country
Free and engaging employee events
Did we mention we love giving back to our communities?!

Job Type: Full Time - Permanent

Compensation (expected annual compensation): $90,000 - $140,000 per year (base salary plus monthly performance-based bonuses). This range includes a fixed base salary and eligibility for monthly bonuses tied to individual results and/or department performance, which may be influenced by business volumes. Actual bonus earnings vary based on performance.

Performance Auto Group is a leading automotive company in Ontario with over 2000 employees, 23 brands and 44 locations in Brampton, Brantford, Bolton, Grimsby, Mississauga, Orangeville, St. Catharines, Huntsville and Toronto. Performance Auto Group also includes AutoPlanet, Canada’s largest indoor used car showroom.

This recruitment process involves the use of artificial intelligence, and this job posting is for an existing vacancy.

Performance Auto Group is an equal opportunity employer. Accommodations are available throughout the recruitment and selection process in accordance with applicable legislation. We thank all applicants for their interest; however, only those selected for an interview will be contacted.

#SP

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More about this job

Responsibilities

The Sales Manager is responsible for planning and forecasting departmental goals while driving revenue and profitability through effective team leadership. They must also ensure high levels of customer satisfaction, manage staff performance, and maintain strict compliance with industry regulations.

Requirements

Candidates must possess a post-secondary degree or diploma in Business Administration and 3-5 years of automotive management experience. A valid Ontario driver's license and OMVIC certification are mandatory requirements for this role.

Skills

Sales management
Automotive industry knowledge
Team leadership
Revenue growth
Customer service
Conflict resolution
Forecasting
Staff recruitment
Product knowledge
CRM systems
Time management
Communication skills
Interpersonal skills
Strategic planning
Regulatory compliance

Benefits

Health insurance
Dental insurance
Vision insurance
Disability insurance
Critical illness insurance
Life insurance
Employee assistance plan
Vehicle discount
Service and parts discount
Retailer discounts
Employee events

Visa sponsorship

Not detected in the job text

Keywords

Sales Manager
Automotive
Dealership
Planet Ford
Performance Auto Group
OMVIC
CRM
Sales Forecasting
Revenue Growth
Customer Retention
Staff Recruitment
Business Administration
Ontario Motor Vehicle Industry Council
Employment Standards Act
Motor Vehicle Dealers Act
AODA
Retail Sales
Team Building
Performance Management
Inventory Management
Accounts Receivable
Warranty Reports
Product Knowledge
Leadership
Strategic Planning

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