Salesperson - Ontario

Company Description Permul Ltd. is a wholesale distributor and agent of exclusive commercial restaurant equipment brands across Canada. The company operates warehousing facilities in Mississauga, Ontario and Richmond, British Columbia, supported by service and sales staff nationwide. Permul represents a diverse portfolio of leading brands covering refrigeration, cooking, warewashing, food preparation, water filtration, gas hoses, bar systems, and mobile cooking equipment.

Role Description The Salesperson – Ontario role is a full-time, position based in Mississauga, ON. This role is responsible for selling commercial restaurant equipment and solutions to foodservice operators, dealers, and other channel partners in a designated territory in Ontario. Day-to-day activities include prospecting and qualifying leads, conducting product demonstrations, presenting quotes, and managing the full sales cycle from initial contact to closing. The Salesperson will maintain strong relationships with existing accounts, provide product and technical information, and coordinate closely with internal support teams. This role also includes participation in trade shows, training events, and brand promotion initiatives, while consistently tracking opportunities and reporting sales activity using company systems.

Qualifications

• Proven sales and account management skills, including lead generation, pipeline management, and relationship building in a B2B environment.
• Strong product presentation and customer service abilities, with confidence in explaining technical features and benefits of restaurant equipment.
• Effective communication and negotiation skills, including clear verbal and written communication and professional interpersonal skills.
• Organizational and time management skills, with the ability to prioritize tasks, manage territories, and meet sales targets.
• Comfort with CRM or database-driven sales tools, basic MS Office skills, and willingness to learn company-specific software.
• Knowledge of commercial foodservice or restaurant equipment markets is an asset.
• Valid driver’s license and ability to travel internationally.
• Completion of secondary education; post-secondary education in Business, Sales, or a related field is an asset.