General Manager

Job description:

GENERAL MANAGER – SALES & STUDIO OPERATIONS

Perspect-IV Fitness | Woodbridge, ON | Full-Time | In-Person

ABOUT US

Boutique personal training studio specializing in small-group coaching (max 6 per group). We're entering our next growth stage and building the leadership team to scale while maintaining high standards.

THE ROLE

We're hiring a sales-driven coach ready to step into studio leadership. This is hands-on - you'll be on the floor, in the sales pipeline, and close to the client experience.

Run day-to-day studio operations with a focus on sales outcomes. Own lead response and follow-up, trial conversions, member retention, operational coordination, and selected coaching. Initially manage one team member; work closely with owner on strategy and growth.

This is not a desk-only role. You'll be visible, accountable, and directly involved in what makes the studio work.

YOUR RESPONSIBILITIES

SALES & GROWTH

• Respond to leads within 5 minutes; maintain consistent follow-up cadence

• Manage CRM pipeline; guide prospects from inquiry to trial to membership

• Build referral system; create social media content; develop community events

• Flag opportunities to improve services and member experience

CLIENT RETENTION

• Know clients by name; celebrate progress and build relationships

• Create strong onboarding experience with clear expectations

• Spot disengagement early; respond quickly to pauses/cancellations

• Collect member stories for social proof

STUDIO OPERATIONS

• Maintain clean, organized, client-ready environment

• Coordinate staff schedules and coverage

• Monitor inventory and supplies

• Review KPIs weekly with owner; join monthly strategy check-ins

• Understand P&L basics and track customer lifetime value

• Document procedures and improve processes

COACHING & CULTURE

• Deliver high-quality small-group training sessions

• Model professionalism, warmth, and care

• Create positive, drama-free team environment

YOUR SCORECARD

• New memberships: 10/month

• Trial-to-member conversion: 60%+

• Monthly attrition: <5%

• Lead response: 5 minutes

• KPI accuracy: On time

• Follow-up: AM + PM cleared daily

WHO YOU ARE

• Sales-minded; enjoy closing and following up

• Coach-credible with personal training background

• Accountable; own mistakes without excuses

• Operationally disciplined; notice details, finish tasks

• People-focused; combine empathy with direct communication

• Growth-oriented; want more responsibility and ownership

• Team-first; drama-free and constructive

• Data-aware; comfortable tracking outcomes

PREFERRED QUALIFICATIONS

• Personal training experience or boutique fitness background

• Demonstrated sales success with lead follow-up and closing

• Experience managing or developing team members

• PT certification (asset)

• CPR/AED certification (asset)

• Comfortable with CRM, scheduling, and reporting tools

SCHEDULE

Full-time, in-person at Woodbridge location. Weekends required (including Saturday mornings). Combines sales, admin, floor leadership, and coaching sessions. Must have full-time availability.

COMPENSATION

$4,800–$7,900/month base salary, tied to studio performance. Salary-only, no commission.

Salary increases at performance milestones:

• Milestone 1: $4,800/month

• Milestone 2: $5,300/month ← Next milestone approaching

• Milestone 3: $5,800/month

• Milestone 4: $6,500/month

• Milestone 5: $7,200/month

• Milestone 6: $7,900/month

As the studio grows, your responsibilities and compensation grow too.

Based on Previous 2 Years growth and future projections (based on performance) we expect to see you between milestone 4-5 Around Quarter 3 of 2027. Growth is steady and consistent. This job will require you to develop as a person & develop skillsets, we will invest in you & your growth!

90-DAY PLAN

Days 1–30: Learn systems, build client relationships, control CRM, establish weekly KPI reports.

Days 31–60: Run daily sales pipeline, coordinate staffing, improve onboarding, document procedures.

Days 61–90: Operate with reliable discipline, hit targets, present trends, execute one growth initiative.

HOW TO APPLY

Send your résumé plus short answers to:

1. What interests you about combining personal training, sales, and studio leadership?

2. Describe converting a hesitant prospect into a long-term client.

3. Tell us about a mistake you owned and what changed.

4. What does high-standard, drama-free culture look like in practice?

5. Confirm full-time availability for in-person work in Woodbridge, including weekends.

We're looking for someone who wants to produce results, earn trust, and build alongside ownership - not just fill a shift.

Experience:

• Sales: 1 year (preferred)

Licence/Certification:

• Certified Personal Trainer (preferred)
• Work Location: In person