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Added 2 hours ago
KD
Marketing Assistant
Kingston Destination Group
Kingston, ON
- Contract
Assist the Marketing Communications team with execution of marketing activities (digital, print, social media, paid ads, activations).
Added 2 hours ago
UW
Marketing Coordinator
United Way British Columbia
Prince George, BC
- $82,100.2 CAD / year
- Full-time
Reporting to the Director, Marketing and Digital Engagement, the Coordinator, Marketing executes direct mail and email solicitation writing, production and stewardship, and grows UWBC's…
Added 2 hours ago
BC
Communication Assistant
Brant Community Healthcare System
Brantford, ON
- Full-time
Digital Social Media Strategy & Execution (25%)
Added 3 hours ago
TT
Freelance Graphic Designer
TLN TV
Toronto, ON
- Contract
Creating social media graphics, promotional materials, presentations, and digital content.
Added 3 hours ago
J
Social Media Coordinator
Jobgether
Canada
- Full-time
Join a dynamic, internationally connected marketing team creating digital content for multiple high-impact brands and global audiences. As a Social Media Coordinator, you will support the…
Added 4 hours ago
KI
Digital Content Marketing Intern
Kat International Wellness
Toronto, ON · Greater Toronto Area, Canada
- Internship
You’ll help transform expert insights, coaching knowledge, videos, and real client questions into engaging social media posts, short-form videos, emails, blog articles, and digital…
Added 4 hours ago
J
Senior Account Manager, Media
Jobgether
Canada
- Full-time
The Senior Account Manager, Media will manage and grow relationships with a portfolio of high-value brand, agency, and original equipment manufacturer (OEM) clients across specialized…
Added 4 hours ago
UW
Marketing Coordinator
United Way British Columbia
Kamloops, BC
- $82,100.2 CAD / year
- Full-time
Reporting to the Director, Marketing and Digital Engagement, the Coordinator, Marketing executes direct mail and email solicitation writing, production and stewardship, and grows UWBC's…
Added 4 hours ago
UW
Marketing Coordinator
United Way British Columbia
Nanaimo, BC
- $82,100.2 CAD / year
- Full-time
Reporting to the Director, Marketing and Digital Engagement, the Coordinator, Marketing executes direct mail and email solicitation writing, production and stewardship, and grows UWBC's…
Added 4 hours ago
FA
Studio Coordinator
Formosis Architecture Inc.
Vancouver, BC
- Full-time
Maintain and update the company website, project portfolios, and digital marketing collateral
Added 4 hours ago
5A
Communications Specialist
5468796 Architecture Inc.
Winnipeg, MB
- Full-time
Develop and implement social media content that reflects our values,
Added 4 hours ago
HE
Intermediate Designer
Highwood Emissions Management
Calgary, AB
- Full-time
The Intermediate Designer owns the execution and evolution of Highwood's visual brand across digital, web, event, presentation, print, and marketing mediums. You will translate Highwood's…
Added 4 hours ago
UW
Marketing Coordinator
United Way British Columbia
Victoria, BC
- $82,100.2 CAD / year
- Full-time
Reporting to the Director, Marketing and Digital Engagement, the Coordinator, Marketing executes direct mail and email solicitation writing, production and stewardship, and grows UWBC's…
Added 5 hours ago
GH
Senior Proposal & Pursuit Specialist
Gow Hastings Architects
Toronto, ON
- Full-time
Written content for proposals, awards, and media outreach;
Added 5 hours ago
LT
Copywriter
Leo Toronto
Toronto, ON · Greater Toronto Area, Canada
- $75,000 to $85,000 CAD / year
- Full-time
Content Creation: Work with an art director to develop ideas for integrated advertising campaigns including websites, social media, OOH, digital content, broadcast, experiential and beyond.
Added 5 hours ago
B
Content Creation & Social Media Coordinator / Coordonnateur(trice), création de contenu & médias sociaux
Boustan
Montreal, QC · Greater Montreal Metropolitan Area
- Full-time
3+ years of experience in content creation, social media, digital marketing or a similar role.
Added 5 hours ago
F
Marketing Coordinator
Fitzrovia
Toronto, ON
- $70,000 to $80,000 CAD / year
- Full-time
Assist in the coordination of digital marketing initiatives including email campaigns, paid media, SEO, and content marketing
Added 5 hours ago
ID
Marketing Manager
ICON Digital Productions Inc.
Markham, ON
- $70,000 to $80,000 CAD / year
- Full-time
Manage ICON Digital’s digital presence, including website content, social media channels, email marketing, and other digital platforms.
Added 5 hours ago
IP
Senior Marketing Manager
Insight Psychological Inc.
AB · Edmonton, AB
- Full-time
Omni-channel campaigns across digital, social, email, print, events, and community, along with the content and social media presence that bring them to life.
Added 5 hours ago
ML
Marketing Associate - Brand
Maple Leaf Foods Inc.
Mississauga, ON
- $71,000 to $103,000 CAD / year
- Full-time
Act as a steward of our brands, ensuring every consumer touchpoint including communications, media, packaging, innovation, digital content and shopper marketing remains true to clearly…
Added 5 hours ago
LT
Art Director
Leo Toronto
Toronto, ON · Greater Toronto Area, Canada
- $75,000 to $85,000 CAD / year
- Full-time
Content Creation: Work with a copywriter to develop ideas for integrated advertising campaigns including websites, social media, OOH, digital content, broadcast, experiential and beyond.
Added 5 hours ago
UW
Marketing Coordinator
United Way British Columbia
Kelowna, BC
- $82,100.2 CAD / year
- Full-time
Reporting to the Director, Marketing and Digital Engagement, the Coordinator, Marketing executes direct mail and email solicitation writing, production and stewardship, and grows UWBC's…
Added 5 hours ago
Communications Specialist, University Relations
University of Saskatchewan
Saskatoon, SK
Utilizes various platforms and channels, including but not limited to social media, written copy, website content, photography, video and more.
Added 5 hours ago
MC
SEO Strategist (Search & AI Visibility)
McCANN Canada
Toronto, ON
- Full-time
Reporting to the Director of Digital Strategy, you will develop integrated SEO and AI Optimization (AEO) strategies, identify growth opportunities through research and technical audits, and…
Added 6 hours ago
RH
Marketing Manager
Robert Half
Calgary, AB
- Full-time
Drive digital marketing performance across website management, SEO, paid advertising, social media, email marketing, and other digital channels, maximizing visibility, engagement, lead…

PHD

Planning Associate Director

Toronto, ON, Canada

Full-time

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Applications open in a new tab.

Job details

Job type: Full-time
Apply by: Nov 27, 2026
Posting language: English
Posted: Oct 28, 2026

Original job description

Agency

PHd

Job Function

Media

Job Subfunction

Media Planning and Buying

Job Description

Planning Associate Director

The planning team is responsible for unearthing consumer insights and behaviors to define and optimize the target audience and drive business goals for our clients. Both strategic planning and analytics are key dimensions to our work. We identify unique connection opportunities based on audience emotions and behaviors through the use of proprietary research and data and translate them into actionable insights for media, content and social marketing.

Key Responsibilities

Strategic thinking and media fluency - Understands the broader business and marketing objectives, connects media recommendations back to them, and has enough media depth to challenge specialists and identify gaps.
Communication - Clear, concise and confident. Able to simplify complex media issues, communicate effectively with senior clients, and keep everyone aligned without overcomplicating things.
Problem solving and judgment - Can quickly assess an issue, determine what matters, identify options and recommend a path forward rather than simply escalating problems back to the client.
Proactive ownership and sense of urgency - Anticipates needs, flags risks early, moves quickly when required, closes loops and takes accountability for moving the business forward.
Attention to detail and quality control - Ensures work is accurate, client-ready, and catches errors, inconsistencies or gaps before they reach the client.
Measurement orientation - Comfortable discussing KPIs, attribution, incrementality, testing and optimization. Able to move the conversation beyond media delivery metrics into effectiveness and business outcomes.
Relationship and team leadership - Builds trust with the client and can effectively orchestrate the broader agency team, including specialists and more junior account staff.

Skills

Desired Skills & Experience

Strong analytical/logical thinking
Ability to synthesize data/research into concise action-oriented strategies
Great presentation and communication skills
Quantitative and qualitative research skills
Client relationship development and management
Deep understanding not only of how to build audiences but also a more broad understanding of different audience solutions – from building custom solutions to the different types of off the shelf solutions available
Deep understanding of data solutions (1st, 2nd and 3rd party) – how to access, use and activate
Understanding of the Digital marketing technologies, including adtech and martech solutions

Experiences

Bachelor’s degree and MBA preferable or related degree.
Background in strategy and/or consulting in digital or database marketing or communication strategy are welcome.
Demonstrated project management experience; either managing small project or small team within larger project or experience in managing deliverables/ project timeline
Experience working with large, complex data, including audience data from DMP, Acxiom, etc.
Experience working with global teams at large Fortune 2000 companies
Familiarity with different media and digital channels (e.g., TV, web, mobile, CRM, social media, search)
Familiarity with multi-channel measurement and attribution solutions
Collaborating within an agency and with extended marketing council of agencies

70,000-80,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us - we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/

,

70,000-80,000

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More about this job

Responsibilities

Develop consumer and audience insights into actionable media, content, and social marketing strategies aligned with client business goals. Lead client communication and agency collaboration, oversee planning quality and delivery, and guide measurement, testing, and optimization toward business outcomes.

Requirements

The role seeks strong analytical, research, presentation, communication, and client-management capabilities, along with deep knowledge of audience solutions, data sources, digital marketing technologies, and media channels. A bachelor's degree is expected, an MBA or related degree is preferred, and relevant experience includes project management, complex audience data, global teams, and multichannel measurement and attribution.

Skills

Strategic Planning
Media Planning
Media Buying
Analytical Thinking
Data Synthesis
Audience Strategy
Consumer Research
Communication
Project Management
Measurement and Attribution
Digital Marketing
Adtech and Martech
Team Leadership
Quality Control
Problem Solving

Visa sponsorship

Not detected in the job text

Keywords

Media Planning
Media Buying
Strategic Planning
Consumer Insights
Audience Strategy
Audience Data
First-Party Data
Second-Party Data
Third-Party Data
Digital Marketing
Adtech
Martech
Data Management Platforms
Acxiom
Analytics
Quantitative Research
Qualitative Research
KPIs
Attribution
Incrementality
Testing
Optimization
Multichannel Measurement
TV
Web
Mobile
CRM
Social Media
Search
Project Management

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