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Added 1 min ago
LI
Sr. Business Analyst - Training and Change Management
Lotus IT Solutions
Toronto, ON
- Contract
…and Business Service Delivery and Procurement, is seeking a Senior Business Analyst with expertise in training development and change management. This role partners with multiple ministry…
Added 1 min ago
B
Proposal Writer
BPA
Montreal, QC
- Full-time
You turn our engineers’ know-how into clear, compelling, winning proposals. You work hand in hand with senior leadership, technical teams and project managers. Together, you build the…
Added 1 min ago
LI
Business Analyst - Senior
Lotus IT Solutions
Toronto, ON
- Contract
…and Business Service Delivery and Procurement) is seeking a Senior Business Analyst with expertise in training development, change management, and stakeholder facilitation. In this role,…
Added 30 mins ago
J
Senior Account Manager, Media
Jobgether
Canada
- Full-time
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Account Manager, Media based in Canada.
Added 30 mins ago
TO
Senior Communications Advisor
Town of Oakville
Oakville, ON
- Full-time
Reporting to the Manager of Corporate Communications, the Senior Communications Advisor (SCA) is responsible for establishing strategic direction for their clients’ (Town departments)…
Added 31 mins ago
KR
Head Coach, Rhythmic Gymnastics
Kanata Rhythmic Sportive Gymnastics Club
Ottawa, ON · Kanata, ON
- Full-time
The Head Coach is a senior leadership role within KRSG, reporting to the President of the Board, as supported by the VP Technical. This position combines hands-on coaching with strategic…
Added 47 mins ago
T
Senior Program Manager, Talent Development
Twilio
Remote, Canada
- Full-time
- Remote
…leader in the evaluation, design, and execution of learning…
Added 1 hour ago
PM
Clinical Education Manager
Pride Mobility Products Corporation
Canada
- Full-time
Work closely with Inside and Field Sales team members to develop and create clinical sales-related content and materials to enhance the education and knowledge of the Quantum Rehab and…
Added 1 hour ago
C
Communications Specialist
Cella
Toronto, ON
- $50 to $52 CAD / hour
- Contract
…to join a dynamic team dedicated to developing high-priority content and executive communications. In this role, you will synthesize complex operational data into polished presentations,…
Added 1 hour ago
LM
Senior Sustainment Engineer
Lockheed Martin
Halifax, NS
- $105,000 to $137,750 CAD / year
- Full-time
Technical Documentation – Develop accurate, standards compliant LSARs and technical content for operational manuals and sustainment documentation.
Added 1 hour ago
5A
Communications Specialist
5468796 Architecture Inc.
Winnipeg, MB
- Full-time
also creating award submissions, publications, digital content, and other
Added 1 hour ago
H
Global Mining Practice Business Development Leader
HDR
Burlington, ON
- Full-time
Added 1 hour ago
H
Global Mining Practice Business Development Leader
HDR
Toronto, ON
- Full-time
Added 1 hour ago
S
Corporate Senior Financial AnalystBusiness Planning, Finance
Sanya’k̓ula
Burnaby, BC
- Full-time
Working with the Directors, Business Planning and agency Senior Financial Analysts, consolidates PHSA’s interim and year end financial reports and forecasts including a written variance…
Added 1 hour ago
H
Global Mining Practice Business Development Leader
HDR
Victoria, BC
- Full-time
Added 1 hour ago
H
Global Mining Practice Business Development Leader
HDR
London, ON
- Full-time
Added 1 hour ago
M
Senior Manager, Marketing, Canada & LATAM
Magnite
Toronto, ON
- Full-time
…advertising platform. Publishers use our technology to monetize their content across all screens and formats including CTV / streaming, online video, display, and audio. Our tech fuels…
Added 1 hour ago
H
Global Mining Practice Business Development Leader
HDR
Penticton, BC
- Full-time
Added 1 hour ago
H
Global Mining Practice Business Development Leader
HDR
Richmond Hill, ON
- Full-time
Added 1 hour ago
H
Global Mining Practice Business Development Leader
HDR
Vancouver, BC
- Full-time
Added 1 hour ago
MD
Office & Admin Specialist Sr
Minnesota Direct Care and Treatment
Saint-Paul, NB · St.-Paul, NB
- Full-time
Job Class: Office and Administrative Specialist, Senior
Added 1 hour ago
TC
M365 (Microsoft) – Tech Lead
Tata Consultancy Services
Vancouver, BC
- Full-time
Design and implement SharePoint Online sites, hub sites, lists, libraries, pages, content types, metadata, search, permissions, site lifecycle, retention and governance patterns.
Added 1 hour ago
GH
Senior Proposal & Pursuit Specialist
Gow Hastings Architects
Toronto, ON
- Full-time
We have an immediate opening for a Senior Proposal and Pursuit Specialist to join our Toronto-based, award-winning architecture and interior design studio. We’re on the lookout for a…
Added 1 hour ago
J
Senior Manager, Integrated Marketing
Jobgether
Canada
- $105,000 to $134,700 CAD / year
- Full-time
This position is listed on behalf of a partner company, which manages all applications and next steps. Our partner is looking for a Senior Manager, Integrated Marketing based in Canada.
Added 1 hour ago
HC
Program Director
Havas CX Canada
Toronto, ON
- Full-time
…responsible for supervising one or more project managers and/or senior project managers. Program Directors will interface heavily with senior creative, technical, and executive management…

PHD

Planning Associate Director

Toronto, ON, Canada

Full-time

Apply About employer

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Job details

Job type: Full-time
Apply by: Nov 27, 2026
Posting language: English
Posted: Oct 28, 2026

Original job description

Agency

PHd

Job Function

Media

Job Subfunction

Media Planning and Buying

Job Description

Planning Associate Director

The planning team is responsible for unearthing consumer insights and behaviors to define and optimize the target audience and drive business goals for our clients. Both strategic planning and analytics are key dimensions to our work. We identify unique connection opportunities based on audience emotions and behaviors through the use of proprietary research and data and translate them into actionable insights for media, content and social marketing.

Key Responsibilities

Strategic thinking and media fluency - Understands the broader business and marketing objectives, connects media recommendations back to them, and has enough media depth to challenge specialists and identify gaps.
Communication - Clear, concise and confident. Able to simplify complex media issues, communicate effectively with senior clients, and keep everyone aligned without overcomplicating things.
Problem solving and judgment - Can quickly assess an issue, determine what matters, identify options and recommend a path forward rather than simply escalating problems back to the client.
Proactive ownership and sense of urgency - Anticipates needs, flags risks early, moves quickly when required, closes loops and takes accountability for moving the business forward.
Attention to detail and quality control - Ensures work is accurate, client-ready, and catches errors, inconsistencies or gaps before they reach the client.
Measurement orientation - Comfortable discussing KPIs, attribution, incrementality, testing and optimization. Able to move the conversation beyond media delivery metrics into effectiveness and business outcomes.
Relationship and team leadership - Builds trust with the client and can effectively orchestrate the broader agency team, including specialists and more junior account staff.

Skills

Desired Skills & Experience

Strong analytical/logical thinking
Ability to synthesize data/research into concise action-oriented strategies
Great presentation and communication skills
Quantitative and qualitative research skills
Client relationship development and management
Deep understanding not only of how to build audiences but also a more broad understanding of different audience solutions – from building custom solutions to the different types of off the shelf solutions available
Deep understanding of data solutions (1st, 2nd and 3rd party) – how to access, use and activate
Understanding of the Digital marketing technologies, including adtech and martech solutions

Experiences

Bachelor’s degree and MBA preferable or related degree.
Background in strategy and/or consulting in digital or database marketing or communication strategy are welcome.
Demonstrated project management experience; either managing small project or small team within larger project or experience in managing deliverables/ project timeline
Experience working with large, complex data, including audience data from DMP, Acxiom, etc.
Experience working with global teams at large Fortune 2000 companies
Familiarity with different media and digital channels (e.g., TV, web, mobile, CRM, social media, search)
Familiarity with multi-channel measurement and attribution solutions
Collaborating within an agency and with extended marketing council of agencies

70,000-80,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us - we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/

,

70,000-80,000

Apply About employer

More about this job

Responsibilities

Develop consumer and audience insights into actionable media, content, and social marketing strategies aligned with client business goals. Lead client communication and agency collaboration, oversee planning quality and delivery, and guide measurement, testing, and optimization toward business outcomes.

Requirements

The role seeks strong analytical, research, presentation, communication, and client-management capabilities, along with deep knowledge of audience solutions, data sources, digital marketing technologies, and media channels. A bachelor's degree is expected, an MBA or related degree is preferred, and relevant experience includes project management, complex audience data, global teams, and multichannel measurement and attribution.

Skills

Strategic Planning
Media Planning
Media Buying
Analytical Thinking
Data Synthesis
Audience Strategy
Consumer Research
Communication
Project Management
Measurement and Attribution
Digital Marketing
Adtech and Martech
Team Leadership
Quality Control
Problem Solving

Visa sponsorship

Not detected in the job text

Keywords

Media Planning
Media Buying
Strategic Planning
Consumer Insights
Audience Strategy
Audience Data
First-Party Data
Second-Party Data
Third-Party Data
Digital Marketing
Adtech
Martech
Data Management Platforms
Acxiom
Analytics
Quantitative Research
Qualitative Research
KPIs
Attribution
Incrementality
Testing
Optimization
Multichannel Measurement
TV
Web
Mobile
CRM
Social Media
Search
Project Management

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