Marketing Manager

About the Role

Pinemount is hiring a Marketing Manager to join our team in lease-up marketing across our growing portfolio of residential properties. This is an on-site, full-time leadership role for an experienced marketer who can set strategy, work alongside a team, managing outside vendors, and own the budget and results behind our upcoming property launch and lease-up campaign.

Key ResponsibilitiesStrategy & Team Leadership

•      Assist in the Market Strategy for Pinemount’s ongoing properties from lease-up launches to ongoing occupancy campaigns.

•      Select, brief, and manage outside vendors and agencies (photographers, videographers, designers, paid media, signage and print suppliers), holding them to brand and budget standards.

•      Own the marketing budget, allocating spend across content, paid media, vendors, and tools to hit lease-up and occupancy targets.

•      Work in a team setting alongside our marketing and leasing team to align marketing strategy with pricing, availability, and portfolio growth plans.

Brand, Content & Campaigns

•      Set the content strategy and calendar across Instagram, TikTok, and Facebook, for each property and the Pinemount in-house brand.

•      Guide the visual and brand standard across all content - layouts, type, colour, and composition - and approve final creative.

•      Plan and oversee property launches, including photoshoots, video walk-throughs, signage, and launch-day coverage.

•      Maintain brand consistency across signage, brochures, leasing collateral, website imagery, and in-house communications.

•      Stay ahead of platform and industry trends and translate them into a content strategy that scales across the portfolio.

Paid Media, Email & Analytics

•      Own paid media strategy and spend on Meta (Instagram/Facebook) and Google, optimizing to drive qualified leads and reduce cost per lease.

•      Direct email marketing strategy for prospects (follow-ups, tour reminders) and residents (newsletters, renewals, events).

•      Build and own the marketing reporting cadence, tracking leads, cost per lead, engagement, and lease conversions across every channel.

•      Report to leadership on marketing performance and recommend strategy and budget changes to improve lease-up velocity and reduce vacancy.

Lease-Up Support

•      Ensure listings stay accurate and optimized across rental platforms, Google Business profiles, and the Pinemount website.

•      Align marketing timing and spend with the leasing team around availability, pricing changes, and tour activity.

•      Oversee open houses and resident events, ensuring promotional materials, signage, and social coverage support leasing goals.

Requirements

• 3+ years of marketing experience, including experience managing people, vendors, or agencies.

• A track record of owning marketing strategy and budget, ideally including paid social and/or Google Ads.

• A strong eye for design and brand consistency, with the judgment to approve creative and give clear feedback.

• Experience briefing and managing external vendors (photographers, videographers, designers, print/signage suppliers).

• Comfort with content and design tools (Canva, CapCut, Adobe Creative Suite) and platform-native editors.

• Highly knowledgeable in Meta Ads Manager, Google Ads and Google Analytics.

• Strong writing and communication skills, with sharp attention to brand voice and detail.

• Highly organized and self-directed; able to manage multiple properties, vendors, campaigns, and a direct report at once.

• Comfort presenting performance and strategy to leadership.

• A portfolio or samples of marketing campaigns, content, or brand work you've led.

• Valid driver's license and reliable transportation to travel between properties.

• Available to work full-time, in-office.

Nice to Haves

• Experience in real estate, property management, hospitality, or another local-service industry.

• Experience with email platforms (Mailchimp, Constant Contact, HubSpot, etc.).

• Working knowledge of Adobe Creative Suite (Photoshop, Lightroom, Premiere, InDesign, Illustrator).

• Degree or diploma in marketing, communications, business, or a related field.

What We Offer

• Competitive salary, commensurate with experience.

• Health and dental benefits.

• Paid vacation and personal days.

• A budget for marketing tools, campaigns, and professional development.

• Variety - no two days look the same. You'll be shaping strategy, on properties, and in the office.

How to Apply

Send your resume, a short note about why this role caught your eye, and a link or attachment showing marketing work you've led (campaigns, brand strategy, portfolio, or team results) to maddy@pinemount.ca.

We review applications on a rolling basis and will reach out to candidates we'd like to meet.