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Added 1 hour ago
FS
Mechanical Designer
Fidus Systems
Canada
- Full-time
…San Jose. We specialize in leading-edge electronic product development, with hardware, embedded software, FPGA/ASIC, mechanical/thermal, and signal integrity teams working together to…
Added 1 hour ago
FS
Mechanical Designer
Fidus Systems
Remote, Canada
- Full-time
- Remote
…San Jose. We specialize in leading-edge electronic product development, with hardware, embedded software, FPGA/ASIC, mechanical/thermal, and signal integrity teams working together to…
Added 2 hours ago
R|
Research Assistant - Public Engagement
RI-MUHC | Research Institute of the MUHC | #rimuhc
Montreal, QC
- Full-time
As Research Assistant (public engagement), you will be responsible for the development, implementation, and evaluation of CADeN’s public engagement campaign. As part of this work, you will…
Added 4 hours ago
BC
Communication Assistant
Brant Community Healthcare System
Brantford, ON
- Full-time
At BCHS, we are driven by a bold vision: To Lead Beyond Care. As a two-site community hospital system in Brantford and Paris, Ontario, we serve with purpose, passion, and a deep commitment…
Added 6 hours ago
UO
Research Team Lead
University of Victoria
Victoria, BC
- Full-time
Provide Faculty-level training, professional development, and grant development support to faculty members and postdoctoral researchers, with the goal of strengthening the quality and…
Added 6 hours ago
S
Technical Consultant
SymphonyAI
UNAVAILABLE, Ontario
- Full-time
Own technical delivery. Lead configuration, deployment, integration, and data pipeline activities for assigned client workstreams from requirements through OAT and production.
Added 6 hours ago
FH
Lead, Clinical Engagement, Meditech Expanse Project
Fraser Health
Surrey, BC
- Full-time
Provide support and expertise to the project delivery team and committee on development of integrated project charters, schedules and work plans to ensure successful implementation.
Added 9 hours ago
Quality Assurance Technician
State Window Corporation
Vaughan, ON
…transforming city skylines with innovation and quality, one project at a…
Added 12 hours ago
IS
Fund Development Manager
InspireHealth Supportive Cancer Care
Vancouver, BC
- Full-time
The Development Manager is a key member of the Development team and plays a central role in furthering InspireHealth’s fundraising, community outreach, and donor engagement goals.
Added 13 hours ago
CO
Application & Integration Technical Analyst
City of Saint John
Saint John, NB
- Full-time
Under the direction of the designated IT Manager, the Application and Integration Technical Analyst is a technical lead responsible for system architecture, data strategy, and integration…
Added 13 hours ago
CO
Manager, Digital Solutions
City of Saint John
Saint John, NB
- Full-time
…Management, ePermitting), application, AI and integration solution development, project execution, reporting and analytics, and information management practices. The role serves as a key…
Added 13 hours ago
MD
Architecture Job Captain
MG2 Design
ON · Ontario, Canada
- Full-time
Our new Architectural Job Captain will be primarily responsible for development and execution of architectural construction documents. They work closely with outside consultants and…
Added 14 hours ago
R|
Research Assistant - Public Engagement
RI-MUHC | Research Institute of the MUHC | #rimuhc
Montreal, QC
- Full-time
As Research Assistant (public engagement), you will be responsible for the development, implementation, and evaluation of CADeN’s public engagement campaign. As part of this work, you will…
Added 15 hours ago
AS
Full Stack Developer
AgileGrid Solutions
Canada
- Full-time
Triunity Software, Inc. is seeking a Full Stack Developer to contribute to the development of modern web applications and software solutions. The role offers the opportunity to work across…
Added 15 hours ago
VC
Senior Data and Analytics Advisor
Vancouver Coastal Health
Vancouver, BC
- $46.39 to $66.68 CAD / hour
- Full-time
…taking smart risks, and 'going first' when we believe it will lead to the best possible outcomes for patients and their families. We invite you to join us in creating healthy lives in…
Added 15 hours ago
VC
Senior Business Advisor, Data and Analytics
Vancouver Coastal Health
Vancouver, BC
- $46.39 to $66.68 CAD / hour
- Full-time
…taking smart risks, and 'going first' when we believe it will lead to the best possible outcomes for patients and their families. We invite you to join us in creating healthy lives in…
Added 15 hours ago
VC
Advisor, Security Operation Centre (SOC) and Analytics
Vancouver Coastal Health
Vancouver, BC
- $35.37 to $50.85 CAD / hour
- Full-time
…taking smart risks, and 'going first' when we believe it will lead to the best possible outcomes for patients and their families. We invite you to join us in creating healthy lives in…
Added 16 hours ago
BC
Communication Assistant
Brant Community Healthcare System
Brantford, ON
- Full-time
At BCHS, we are driven by a bold vision: To Lead Beyond Care. As a two-site community hospital system in Brantford and Paris, Ontario, we serve with purpose, passion, and a deep commitment…
Added 16 hours ago
QI
Staff ASIC Verification Engineer, Low Power AI
Qualcomm Innovation Center, Inc.
Markham, ON
- Full-time
Lead complex debug activities through the development cycle (pre and post-silicon)
Added 20 hours ago
MF
Funding and Data Officer
McConnell Foundation
Toronto, ON
- Full-time
Applications close at noon on September 15, 2025. The first round of interviews will take place the week of September 29, 2025.
Added 20 hours ago
LC
Architectural Building Technology (Sessional Faculty)
LaSalle College Vancouver
Vancouver, BC
- Volunteer
…candidate will contribute to the growth, quality, and continued development of the Architectural Building Technology…
Added 1 day ago
CO
Manager, Digital Solutions
City of Saint John
Saint John, NB
- Full-time
…Management, ePermitting), application, AI and integration solution development, project execution, reporting and analytics, and information management practices. The role serves as a key…
Added 1 day ago
CO
Application & Integration Technical Analyst
City of Saint John
Saint John, NB
- Full-time
Under the direction of the designated IT Manager, the Application and Integration Technical Analyst is a technical lead responsible for system architecture, data strategy, and integration…
Added 1 day ago
R|
Research Assistant - Public Engagement
RI-MUHC | Research Institute of the MUHC | #rimuhc
Montreal, QC
- Full-time
As Research Assistant (public engagement), you will be responsible for the development, implementation, and evaluation of CADeN’s public engagement campaign. As part of this work, you will…
Added 1 day ago
BT
IT & Innovation Consultant, SR&ED
Baker Tilly Canada
Windsor, ON
- Full-time
One to three years of relevant experience in software development, systems analysis, quality assurance, technical support, business systems, data, or automation. Strong new graduates with…

PlayStation Global

Influencer and Comms Strategist (contract)

Mississauga, ON, Canada

$83,000 - $124,600 CAD

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Job details

Pay: $83,000 - $124,600 CAD
Experience: ● 5+ years of experience in influencer marketing, partnerships, or creator programs, ideally working with consumer-facing brands or products.
Posting language: English
Posted: Oct 26, 2026

Original job description

Why Sony Interactive Entertainment?

Sony Interactive Entertainment isn’t just the Best Place to Play - it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity.

Influencer and Content Creator Strategist (Contract)

Toronto, Canada, hybrid (preferred)

*Please note, this is a temporary position, expected to last 12 months. This role has a hybrid schedule, with a minimum of one day per week on-site and additional in-office days as needed, needing the candidate to be within driving distance of the SIE office in Toronto. Will consider East Coast based remote candidates. We aim to provide flexibility while ensuring the support and collaboration essential to our team’s success. Applications from fully remote candidates will still be considered.

The Influencer and Content Creator Strategist will lead influencer initiatives in Canada - owning both high-impact paid creator partnerships and the ongoing PlayStation creator/talent partnership program. As a key member of the Global Communications and Canadian Marketing team, this role is responsible for developing and executing influencer strategies that support brand and campaign objectives. Your mission is to create cultural impact and measurable excitement around game and product launches by partnering with creators who authentically move the gaming community - then turning those partnerships into best-in-class content moments across platforms like YouTube, TikTok, Twitch, Instagram, Facebook, and X (Twitter). The individual will oversee strategic planning, day-to-day program management, global content alignment, local content development, and performance reporting and analysis.

The ideal candidate brings strong experience in influencer marketing and relationship management across both paid and earned programs. They possess excellent organizational and communication skills, strong attention to detail, and the ability to manage multiple priorities in a fast-paced, collaborative environment. This person should also be comfortable stepping into an established program and ensuring continuity, operational efficiency, and sustained momentum throughout the duration of the contract.

The successful candidate will be a natural relationship builder with a proven track record of managing influencer and player relationships while supporting integrated marketing campaigns.

Responsibilities include:

Influencers and Content Creation management

Own the Canada creator/influencer strategy across the launch calendar, ensuring creator activity ladders to clear campaign objectives (awareness, excitement, cultural conversation, community engagement) and fits the realities of gaming communities

Lead paid influencer partnerships end-to-end with agency support: creator sourcing and evaluation, outreach, negotiation, contracting, briefing, deliverable management, approvals, and post-campaign reporting.

Develop creator campaign briefs that translate campaign strategy into creator-native storytelling (what to say, what to show, what to avoid), and ensure creators clearly understand product positioning and key beats.

Partner with Social, PR/Comms, Local Campaign Managers and Global PlayStation teams to integrate creators into broader campaigns and community moments.

Coordinate creator “capture plans” and access moments (e.g., content days, livestream plans, behind-the-scenes access, event activations) and provide on-site/on-set support when required to ensure optimal content capture and creator experience.

Stay ahead of creator platform trends, emerging voices, and cultural moments in Canada, proactively identifying opportunities where PlayStation can show up with relevance.

Run and grow the PlayStation creator and talent partnership program in Canada: recruiting and onboarding creators, tiering/relationship management, ongoing communications, community touchpoints, and program operating rhythms

Identify, build, and maintain relationships with key influencers, content creators, and power users, evaluating the impact of these partnerships on an on-going basis.

Develop and implement content creator tactics for key software and brand campaigns, collaborating closely with the Global Marketing Talent Partnerships team.

Create and define an always-on engagement strategy.

Ensure top-tier influencers are informed about upcoming feature and product launches, major content updates, and key announcements.

Define and report performance measurement for creator work (reach, views/watch time, engagement quality, sentiment, share of conversation, community growth signals), and translate results into actionable recommendations for future launches.

Establish metrics to grow and engage the content creator community; regularly analyze sentiment and performance data and adjust strategies accordingly.

Own creator/influencer governance and operational hygiene: creator database management, documentation of learnings, and consistent sharing of best practices across teams.

Manage budgets for creator partnership fees, in-kinds exchanges and productions in Canada, including forecasting, tracking, and post-mortems that connect spend to outcomes.

Foster positive and supportive conversations with content creators around content opportunities, contests, and initiatives relevant to the player community.

Distribute player surveys and collect feedback from core players on a regular basis.

Build and maintain strong relationships with key community leaders to better understand community needs and insights.

Protect PlayStation brand and community trust by setting clear creator standards: brand safety, inclusion, community conduct expectations, and Local Canadian disclosure compliance.

Administration:

Manage budgets and timelines for influencer and content creator initiatives, working with agencies to identify and vet the right influencers and ensure content is delivered on schedule for local and global review as needed.

Define and manage campaign budgets, thoroughly reviewing proposed spend prior to approval and ensuring all activities remain within agreed financial parameters.

Oversee monthly budget forecasting and financial administration related to influencer and content creation programs.

Monitor social sentiment and consumer reactions to announcements, capturing key insights, and sharing findings with partners across SIE territories and global teams.

Deliver comprehensive post-launch evaluations summarizing performance, insights, results against key metrics, and actionable learnings.

Qualifications:

Bachelor’s degree or equivalent

5+ years of experience in influencer marketing, partnerships, or creator programs, ideally working with consumer-facing brands or products.

Proven creator/influencer experience with end-to-end ownership of paid partnerships (strategy → talent selection → negotiation/contracts → execution → reporting)

Demonstrated ability to lead agency partners and talent-driven content productions (creative development, production planning, approvals, timelines, budgets)

Exceptional briefing and storytelling ability: can translate a launch strategy into authentic creator-native content moments.

Deep fluency in gaming culture and creator ecosystems, including how gamers discover, discuss, and adopt new games/products across social platforms.

Strong creator judgment: ability to spot culturally relevant talent early, assess authenticity/fit, and anticipate community reaction

Strong communication skills, including written, verbal, and interpersonal communication.

Passion for gaming and community building.

Deep understanding of the digital, social, and media landscape, with the ability to identify and interpret emerging digital trends.

Proven ability to work independently, demonstrate creativity, strong attention to detail, and the ability to manage multiple projects simultaneously.

Familiarity with major content creator platforms, including YouTube, Facebook, TikTok, Instagram, and Twitch.

Experience developing and managing creator-led initiatives such as giveaways, contests, and community engagement programs.

Understanding of mobile gaming, free-to-play models, or live-service operations is a strong plus.

Strong project management skills with the ability to prioritize tasks and manage multiple initiatives effectively.

Data-literate: comfortable defining success metrics, reading creator performance signals, and using insights to optimize strategy

High integrity and compliance mindset, including understanding of disclosure requirements and brand safety expectations in Canada and globally

English required; French Canadian language proficiency is a plus.

Proficiency with collaboration and productivity tools such as Microsoft Office Suite, Google Workspace, Slack, and AI tools (e.g., ChatGPT, Copilot).

This posting reflects an active, existing opportunity at Sony Interactive Entertainment, and we’re excited to connect with candidates interested in joining our team. This is a contract position expected to last 12 months.

As part of our recruitment process, we may use technology, including artificial intelligence, to support the review of applications and identify candidates whose experience aligns with the requirements of the role. All decisions are made by our hiring team, and these tools are used to support, not replace, human judgment.

We value diverse experiences and do not require prior Canadian work experience for this role.

At SIE, we consider several factors when setting each role’s base pay range, including the competitive benchmarking data for the market and geographic location.

Please note that the base pay range may vary in line with our hybrid working policy and individual base pay will be determined based on job-related factors which may include knowledge, skills, experience, and location.

The estimated Ontario base pay range for this role is listed below.

$83,000 - $124,600 CAD

Please note, Sony Interactive Entertainment conducts background checks at the offer stage for all new employees (which may include criminal background checks for some roles) and will need to process personal information to support these checks.

Please refer to our Candidate Privacy Notice for more information about what personal information we collect, how we use it, who we share it with, and your data protection rights.

Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.

Sony Interactive Entertainment is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.

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More about this job

Responsibilities

The strategist will lead influencer initiatives in Canada, owning both paid creator partnerships and the ongoing PlayStation talent partnership program. They are responsible for developing and executing influencer strategies that support brand objectives and create cultural impact across various social platforms.

Requirements

Candidates must have a bachelor's degree and at least 5 years of experience in influencer marketing or creator programs, preferably with consumer-facing brands. Strong expertise in gaming culture, end-to-end campaign management, and data-driven strategy is essential for this role.

Skills

Influencer marketing
Content strategy
Relationship management
Campaign management
Budgeting
Performance reporting
Social media strategy
Gaming industry knowledge
Project management
Communication skills
Data analysis
Agency management
Creative briefing
Digital trends
Community engagement
Brand safety

Visa sponsorship

Not detected in the job text

Keywords

Influencer Marketing
Content Creator
PlayStation
Gaming
Social Media
YouTube
TikTok
Twitch
Instagram
Facebook
X
Campaign Strategy
Paid Partnerships
Budget Forecasting
Data Analysis
Community Building
Brand Safety
Project Management
Microsoft Office
Google Workspace
Slack
AI Tools
Marketing
Communications
Public Relations
Content Capture
Talent Management
Digital Trends
Performance Metrics
Contractor

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