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Added 12 mins ago
J&
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WC
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Plusgrade

Senior Product Manager

Toronto, ON, Canada
Montreal, QC, Canada
CAN - Toronto, Canada

The expected base salary range for this role is $120,000 to $130,000 CAD. · Full-time

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Job details

Pay: The expected base salary range for this role is $120,000 to $130,000 CAD.
Job type: Full-time
Posting language: English
Posted: Nov 5, 2026

Original job description

Employment Type:

Permanent

Job Description:

Own the product strategy that helps loyalty program partners reach the right members through the right channels. This role is based in Toronto, with Montreal as a secondary location, and you’ll shape an emerging AI-powered product area where better customer signals, experimentation, and channel choices can drive stronger engagement and incremental revenue.

What You'll Be Doing

You’ll own the strategy, roadmap, and delivery for Plusgrade’s AI Traffic Controller (AiTC) reach and marketing products, helping loyalty program partners connect with members through email, WhatsApp, SMS, website placements, and other partner channels. You’ll turn behavioural, transactional, and preference signals into audience segments, triggered programs, and experiments that improve reach, engagement, conversion, and incremental revenue. Working across engineering, design, data, marketing, commercial, partner success, legal, and privacy, you’ll define requirements, consent and preference needs, KPIs, and tradeoffs, then guide products from discovery through launch and iteration. You’ll work in an AI-forward product environment where intelligent signals and experimentation help shape targeting, timing, and channel decisions, with thoughtful judgment about quality, privacy, and limitations.

What You Bring

3+ years of product management experience, including ownership of customer engagement, CRM, lifecycle marketing, marketing automation, or messaging products, with a track record of shipping capabilities across at least two channels.
Experience turning behavioural, transactional, and preference data into useful audience segments, triggered or lifecycle campaigns, and clear product decisions. Experience in loyalty, travel, airlines, hospitality, payments, or partner marketing is a plus.
A hands-on approach to data and experimentation, including defining KPIs, working with dashboards or analytics tools, designing A/B or holdout tests, and measuring incremental impact rather than relying only on opens or clicks.
Clear, accessible communication and strong stakeholder leadership. You can write requirements and decision documents, explain complex tradeoffs, align technical and commercial teams, and navigate consent, opt-in, privacy, and messaging requirements across regions and partners.
Demonstrated AI fluency in product work, such as evaluating an AI-powered feature or workflow, improving a data-driven decisioning process, or using AI tools thoughtfully for analysis, prototyping, or recurring work while understanding their limitations.

Why Plusgrade

Travel is about the moments that make a journey feel personal. At Plusgrade, we build the technology that makes those moments possible, from upgrade offers and loyalty experiences to revenue tools used by 575+ airline, hospitality, cruise, rail, and financial services partners worldwide.

The work is global, complex, and rewarding. You will solve meaningful problems, take ownership from idea to outcome, and work alongside people who are smart, curious, and committed to doing great work.

We also give our teams access to AI tools and the encouragement to use them thoughtfully, to move faster, explore ideas, and build better ways of working.

We trust our teams to do their best work. That means autonomy, flexibility, and room to grow.

Come help us shape the future of travel.

What You'll Love About Us

🏦 RRSP Matching · 🏥 Comprehensive Health Plans · 📅 Flexible Paid Time Off · ✈️ Travel Experience Perk · 🧘 Annual Wellness Perk · 🚆 Commuter Perk · 🌅 Tenure-Based Work From Anywhere Program · 🍼 Parental Leave Top Up · 🌍 Adventure Pass · 🎓 Learning Allowance

Our Process

We believe every candidate deserves a fair, transparent experience, so regardless of outcome, everyone gets feedback.

Our process: Recruiter call → Hiring Manager interview → Final interview.

Plusgrade is an equal-opportunity employer committed to accessible recruitment. We welcome applications from all qualified individuals regardless of gender identity or expression, race, ethnic origin, creed, place of origin, age, sex, marital status, physical or mental disability, sexual orientation, or any other category protected by law. Accommodation is available upon request. We may use AI-assisted tools to help screen and assess applicants for this role. This posting is for an existing vacancy.

The base salary range is tailored to the advertised location and determined by several factors, including candidate expertise and internal peer equity. Final placement is based on a candidate's specific skill set and experience relative to the role's requirements. The expected base salary range for this role is $120,000 to $130,000 CAD.

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More about this job

Responsibilities

You will own the strategy, roadmap, and delivery for AI-powered marketing products that connect loyalty program partners with members across multiple channels. You will collaborate with cross-functional teams to turn behavioral and transactional data into actionable audience segments and experiments.

Requirements

Candidates must have 3+ years of product management experience, specifically in customer engagement, CRM, or marketing automation. You should demonstrate AI fluency and the ability to translate complex data into clear product decisions and requirements.

Skills

Product Management
Product Strategy
CRM
Lifecycle Marketing
Marketing Automation
Messaging Products
Data Analysis
A/B Testing
KPI Definition
Stakeholder Leadership
AI Fluency
Customer Engagement
Partner Marketing
Privacy Compliance
Technical Requirements Writing

Benefits

RRSP Matching
Comprehensive Health Plans
Flexible Paid Time Off
Travel Experience Perk
Annual Wellness Perk
Commuter Perk
Tenure-Based Work From Anywhere Program
Parental Leave Top Up
Adventure Pass
Learning Allowance

Visa sponsorship

Not detected in the job text

Keywords

Product Management
AI
Artificial Intelligence
CRM
Lifecycle Marketing
Marketing Automation
Loyalty Programs
Data Analytics
A/B Testing
KPIs
Travel Industry
Hospitality
Payments
Partner Marketing
Privacy
Messaging
Product Strategy
Roadmap
Stakeholder Management
Customer Engagement
Email Marketing
SMS Marketing
WhatsApp
Prototyping
Decisioning
Technical Requirements
Cross-functional Collaboration
Incremental Revenue
Behavioral Data
Transactional Data

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