E-Commerce & Marketing Director

E-commerce & Marketing Director

Point Zero | Montreal, QC

About Point Zero

Point Zero is a Montreal-based fashion brand known for accessible, contemporary outerwear and apparel for men and women. Alongside its sister brand, Nicole Benisti, a luxury outerwear label, the company reaches customers across Canada and internationally through its growing digital channels. We’re a team that blends a strong brand vision with a hands-on, results-driven approach to e-commerce.

The Role

We’re looking for an E-commerce & Marketing Director with 5+ years of experience to lead our digital business across Point Zero and Nicole Benisti. You’ll drive revenue growth, sharpen brand positioning, and bring operational excellence to the full e-commerce and marketing ecosystem, from website performance and digital campaigns to content direction and customer experience.

You’ll lead a cross-functional team spanning e-commerce, CRM, social, and creative, making sure brand vision, commercial strategy, and execution stay aligned while performance improves across every digital channel.

What You’ll Do

Revenue & E-commerce Ownership

• Own and drive e-commerce revenue performance across both brands

• Oversee key metrics including conversion rate, average order value (AOV), and revenue per session

• Align product availability (ATS) with marketing strategy

• Lead promotional planning and the execution of seasonal campaigns

• Ensure strong sell-through and product visibility

Website & Customer Journey Management

• Oversee Shopify operations, merchandising, and homepage strategy

• Deliver a seamless end-to-end customer experience

• Optimize site structure, navigation, and conversion flow

• Lead UX/UI improvements and site performance optimization

Team Leadership

• Manage and develop a cross-functional team across e-commerce, CRM, social, and creative

• Align brand, commercial, and execution priorities across both labels

What You Bring

• Proven experience leading e-commerce and digital marketing, ideally in fashion or retail

• A track record of owning revenue targets and improving conversion and AOV

• Hands-on experience with Shopify and e-commerce analytics tools

• Experience managing cross-functional teams across marketing, CRM, and creative

• Strong commercial judgment paired with a sharp eye for brand and customer experience

• Bilingual English and French, an asset for the Montreal market

Why Join Us

• Lead the digital strategy for two distinct fashion brands

• High visibility and real ownership of business results

• A collaborative, Montreal-based team with room to shape how the business grows