Creative Content Specialist

Creative Content Specialist

About Pok Pok

Pok Pok is on a mission to raise the next generation of creative thinkers.

We're the team behind the Apple Design Award-winning Montessori app, Pok Pok, and were named one of TIME's 100 Most Influential Companies of 2025. Our award-winning digital toys and videos empower children to think outside the box, dream big, and explore their creativity in a mindful way. We believe screen time can be thoughtful, educational, and just as imaginative as the toys we grew up playing with on the floors of our living rooms.

The Role

We’re looking for a Creative Content Specialist to own and execute Pok Pok’s social presence end-to-end.

This is a hands-on, creative role for someone who will completely reinvent how we approach social media. We want the playful spirit of our brand to be felt from every carousel design to every comment within our community. In a sea of AI-generated posts, everyone who enters our space should feel that there is a real, caring human on the other end.

You should have a strong point of view on what performs and resonates with modern parents, but deliver content that feels unique from the relatable MomTok trends we see.

What You’ll Do

Content Creation & Execution

• Concept and create original social content
• Shoot and edit content (iPhone is great!)
• Translate brand and campaign ideas into social-first executions
• Own the full publishing process across primary platforms IG and TikTok

Creative Ideation

• Bring a steady stream of content ideas rooted in brand, insights, and instincts
• Identify opportunities to participate in relevant cultural or parenting conversations
• Collaborate with the broader team on campaigns and launches

Community Management

• Engage with comments and DMs in a way that feels human, thoughtful, and on-brand
• Build relationships with our audience (parents, caregivers, educators)
• Surface insights and feedback from the community back to the team

Performance & Optimization

• Track performance and learn quickly from what works (and what doesn’t)
• Iterate on formats, hooks, and storytelling approaches
• Bring bold, out-of-the-box ideas for testing and improve content over time

Who You Are

• 3–6+ years in social media content creation, ideally managing accounts for a brand (consumer, parenting, kids, or app experience a plus)
• A true doer - you can take an idea from concept → execution without hand-holding
• Strong creative instincts and taste; you know what feels native vs. forced
• Comfortable behind the camera and in the edit
• Deep understanding of short-form video and platform dynamics
• Experience with community management and audience engagement
• Highly organized and able to manage a consistent content cadence

Bonus (but not required):

• You’re a parent or caregiver, or deeply understand this audience
• Experience with early-stage or growing brands
• Familiarity with kids apps, education, or play-based products\

What Success Looks Like

• A consistent, high-quality stream of content that feels distinctly Pok Pok
• Increasing, ever-growing engagement and connection with our audience
• Content that reflects both performance and brand-building
• A social presence that feels alive, relevant, and intentional

How to Apply

Please submit an application through the "Apply Now" button above. A real human will read it, and if we're interested in moving forward, you'll get a very enthusiastic message from us!