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Poka Inc.

Marketing AI & Analytics Strategist

Montreal, QC, Canada

Full-time

Apply About employer

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Job details

Job type: Full-time
Apply by: Nov 25, 2026
Posting language: English
Posted: Oct 26, 2026

Original job description

At Poka, we're changing how the world's industrial teams work - capturing the knowledge of their best people and putting it in every operator's hands.

Our connected worker platform is purpose-built for manufacturing and the wider industrial world, with industrial AI inside the shift, not on top of it. The result: frontline performance that becomes compounding knowledge and measurable impact - every shift, every site, every region.

We're proud to support global leaders like Nestlé, Bosch, Mars, and Danone across 3,000+ sites in 70+ countries. And as a fast-growing part of the IFS family, you'll join a team whose daily work directly shapes the platform behind how modern manufacturing gets done.

At Poka, we're transforming how frontline teams operate, learn, and solve problems. Our connected worker platform is purpose-built for manufacturing, empowering frontline workers to share knowledge, collaborate in real-time, and drive continuous improvement.

Think of it as the missing digital link, bringing the human interface into the stack of the Smart Factory, generating the right data and insights that drive entirely new scales of process improvements.

We're proud to support global leaders like Nestlé, Bosch, Mars, and Danone on their digital transformation journeys. And as part of the IFS family, our global reach and impact continue to grow.

If a misleading dashboard ruins your afternoon, we should talk.

We have a sophisticated stack and more data than we currently know what to do with. This role turns that data into decisions.

About the role

Poka's marketing team runs a complex stack, HubSpot, 6sense, Supermetrics, LinkedIn, Google, Influ2, and generates more data than we currently put to use. This role fixes that. You'll own how we measure marketing performance, where the gaps in our funnel logic are, and how we combine automation, AI, and human-in-the-loop processes to sharpen conversion rates and close the gaps in how we operate.

The person who thrives here gets genuinely annoyed when a dashboard is misleading, spots process gaps before they become problems, and has enough curiosity about AI tooling to have already pushed it beyond the basics.

What you'll be doing

Own funnel performance reporting across MQL/MQA volume and quality, pipeline contribution by source and segment, and conversion rates at each stage, and bring a clear point of view on what the numbers mean, not just what they are.
Build and maintain dashboards in HubSpot and Supermetrics that Marketing, Sales, and RevOps actually use, which means keeping them accurate, fast, and honest about what's missing.
Design and implement a marketing attribution framework: defining the touchpoint model, aligning with RevOps on methodology, and making sure the logic holds across channels and reporting tools.
Analyze paid media performance across LinkedIn, Google, and programmatic, not just reporting on it, but forming a view on where the budget should move and why.
Use AI tools to automate the analytics work that doesn't require judgment: lead enrichment, anomaly detection, routine reporting, intent signal processing. The point is to free up time for the work that does require judgment.
Identify and fix process gaps in the funnel, lead routing errors, lifecycle stage inconsistencies, data hygiene issues, working with RevOps and the HubSpot admin to close them properly.
Partner with campaign and demand generation leads at the start of each program to set measurement frameworks, then come back at the end with a retrospective that's genuinely useful for the next campaign.
Evaluate new martech and AI tools with a practical lens: does this solve a real problem we have, at a cost and complexity that makes sense?

What you bring

4–6 years in marketing analytics, marketing operations, or a growth-focused analytics role, ideally in B2B SaaS or enterprise technology.
HubSpot Marketing Hub experience beyond report-pulling. You've built workflows, managed lifecycle stages, and troubleshot attribution issues inside the platform. Certifications are a plus, but no substitute for having done the work.
Supermetrics experience, or another cross-channel data connector you can speak to concretely.
You've built or significantly improved a marketing attribution model. First-touch, linear, data-driven, custom, the methodology matters less than having aligned stakeholders on one and made it stick.
Paid media analytics across LinkedIn Ads and Google Ads. You can look at a campaign's performance data and tell us something we don't already know.
Genuine hands-on experience with AI tools in a marketing context, actual use, not just awareness. 6sense, OpenAI API integrations, or similar. Someone who has automated a workflow that used to take hours is the bar.
Comfortable in Excel or Google Sheets for data work; Google Apps Script, Looker, and SQL experience are real advantages.
Able to explain analytical findings to people who don't share your relationship with spreadsheets.

Why Poka

You'll have real ownership over how an entire marketing org understands its own performance, the attribution logic, the dashboards, the AI workflows, the calls on where budget moves. The stack is already sophisticated, the data is already flowing, and the appetite for sharper answers is there. What's missing is someone to make it all add up. As part of the IFS family, the systems you build here scale with a growing global marketing function.

What we offer:

Scale-up energy with huge backing and a global yet close-knit team.
Generous vacation policy, additional paid days, and charity day.
Hybrid work policy - Employees who live within a 40 km radius of our Québec City office or a 15 km radius of our Montréal office are required to work in-office two days per week.
100% remote work if you do not live within the radiuses mentioned above.
A truly flexible schedule that allows you to adapt your work hours.
Group insurance from day one (dental, medication, disability, travel, etc.) with employer contributions, including access to telemedicine and an Employee Assistance Program (EAP).
A retirement savings plan with employer contributions.
A MacBook Pro and a $500 home office allowance upon hiring.
A generous annual learning and development budget to support your growth, plus the tools and opportunities you need to keep progressing in your career.
A rewarding employee referral program for successful hires.
Tasty snacks available at all times in our offices (fresh fruits, snacks, pastries, coffee, tea, etc.)
Certain benefits are exclusively accessible to employees in Canada.

Want to learn more about our culture? Click HERE.

Please note: An understanding of English is essential at Poka, as it is the language used during company-wide meetings and many internal communications, ensuring effective collaboration and decision-making. In addition, as Poka operates in an international environment, English is the primary language for communicating with our clients and partners, enabling us to better serve them and represent Poka in a professional manner.

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More about this job

Responsibilities

Own marketing funnel performance reporting, dashboards, attribution methodology, and paid media analysis, translating data into actionable recommendations for marketing and sales teams. Use AI and automation to streamline analytics, identify and resolve funnel and data-quality issues, and establish measurement plans and useful retrospectives for campaigns.

Requirements

Candidates should have 4–6 years of experience in marketing analytics, marketing operations, or growth analytics, ideally in B2B SaaS or enterprise technology, with hands-on HubSpot, cross-channel data connector, attribution, and paid media analytics experience. They should also have practical experience using AI tools to automate marketing workflows, strong spreadsheet skills, and the ability to communicate analytical findings clearly; Google Apps Script, Looker, and SQL are advantages.

Skills

Marketing Analytics
Marketing Operations
HubSpot Marketing Hub
Supermetrics
Marketing Attribution
Paid Media Analytics
LinkedIn Ads
Google Ads
AI Workflow Automation
Lead Enrichment
Anomaly Detection
Intent Signal Processing
Dashboard Development
Funnel Performance Reporting
Excel And Google Sheets
Data Analysis

Benefits

Generous Vacation Policy
Additional Paid Days
Flexible Schedule
Group Insurance
Dental Insurance
Medication Coverage
Disability Insurance
Travel Insurance
Telemedicine
Employee Assistance Program
MacBook Pro
Home Office Allowance
Learning And Development Budget
Employee Referral Program
Office Snacks

Visa sponsorship

Not detected in the job text

Keywords

HubSpot Marketing Hub
6sense
Supermetrics
LinkedIn Ads
Google Ads
Influ2
OpenAI API
Google Apps Script
Looker
SQL
Excel
Google Sheets
Marketing Analytics
Marketing Operations
Marketing Attribution
Funnel Performance
MQL
MQA
Pipeline Contribution
Paid Media
Lead Enrichment
Anomaly Detection
Intent Signals
Lifecycle Stages
Lead Routing
Data Hygiene
AI Workflow Automation
B2B SaaS
Enterprise Technology
RevOps

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