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Added 5 mins ago
Fertility Clinic & OR Nurse
Anova Fertility & Reproductive Health
Toronto, ON · North York, ON
Full-time
…health and fertility centres. This position reports to the Nurse Manager or designate. In addition, the Fertility Clinic & OR Nurse provides patient education, treatment coordination, and…
Added 5 mins ago
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Temporary
Payment Products – Technical Program Product Manager
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During the initial onboarding period, the Project Manager will work closely with internal teams on strategic initiatives and product development projects to gain an in-depth understanding…
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Polaron Energy

Digital Marketing Specialist

Toronto, ON, Canada
Scarborough, ON, Canada

Job type: Full-time
Apply by: Oct 30, 2026
Experience: Experience: Minimum 1 year of progressive, hands-on experience managing digital marketing campaigns and e-commerce platforms.
Working hours: 30 hours/week
Posting language: English
Posted: Sep 30, 2026

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Original job description

Job Title: Digital Marketing Specialist

Employer: Polaron Energy Corp.

Location: 3761 Victoria Park Ave., Unit 9, Scarborough, Ontario M1W 3S2

Terms of Employment: Full-Time, Permanent (30 hours/week), 4 days in office and 1 day work from home

Salary: $60,000.00-$65,000/year + bonus

Benefits: Medical & Dental Benefits package after probationary period

About The Role

We are seeking a data-driven, highly technical Digital Marketing Specialist to lead and optimize our full-funnel digital marketing operations, performance advertising, e-commerce growth, and brand presence.

In this role, you will be responsible for managing end-to-end marketing strategies, execution, and analytics across Google Ads, Meta Ads, TikTok, SEO, e-commerce management (Shopify & Google Merchant Center), and advanced email automation (Klaviyo). You will also design visual marketing collateral and be a first point of contact to junior-level team members.

Key Responsibilities

Digital Campaign Strategy & Ad Execution: Plan, execute, and optimize performance marketing campaigns across Google Ads and Meta Ads; structure keyword bidding, write ad copy, and refine landing page layouts to lower customer acquisition costs.
Social Media & Content Strategy: Formulate and manage digital content across social channels (Facebook, Instagram, LinkedIn, TikTok); outline video scripts, establish visual layout guidelines, and create content templates to maintain consistent brand presentation.
Direct Email Marketing & Automation: Design, build, and deploy email marketing programs; manage system migration to automated email platforms (Klaviyo), establishing customer segment flows and promotional newsletters.
E-Commerce & Website Performance (SEO): Analyze and optimize Shopify product pages, user experience (UI), and Google Merchant Center product feeds; conduct technical SEO and Google Search Console audits to improve search traffic.
Data Infrastructure & Performance Analytics: Implement tracking via Google Tag Manager (GTM) and Google Analytics (GA4); analyze campaign metrics and user engagement to provide data-driven recommendations to management.
Community Management & Review Programs: Oversee social media account communications and customer inquiries; coordinate review generation programs to improve cross-platform public ratings and collect user feedback.
Market Research & Competitive Analysis: Conduct market and competitor research within the CleanTech and renewable energy sector to identify emerging trends, consumer insights, and campaign opportunities.
Cross-Functional & Offshore Coordination: Coordinate between Canadian marketing leadership, development teams, and international vendors to align marketing assets, product documentation, and campaign rollouts.
Process Standardization & Training: Establish standard operating procedures (SOPs) for marketing workflows and content formats; onboard, train and support junior-level team members including Co-op students and new hires.
Key Performance Indicators (KPIs): As part of this role, you will be accountable for meeting established performance metrics and targets aligned with departmental goals. Success is evaluated through regular reviews focusing on output quality, task efficiency, and core deliverable completion.

Qualifications

Education: University degree or college diploma, certificate of digital marketing, E-commerce or social media
Experience: Minimum 1 year of progressive, hands-on experience managing digital marketing campaigns and e-commerce platforms. Prior experience in technical products or the clean-technology/renewable energy sector is a strong asset.
Technical Software & Stack Proficiency (Mandatory):

Advertising Platforms: Google Ads Manager, Meta Ads Manager, TikTok Ads.
E-Commerce & Search: Shopify, Google Merchant Center, Google Search Console.
Analytics & Tracking: Hands-on experience configuring Google Tag Manager (GTM) custom tags/triggers and Google Analytics (GA4) attribution models.
Email Automation: Demonstrated experience with Klaviyo flow architecture and direct platform migrations (e.g., Constant Contact to Klaviyo).
Design Tools: Proficiency in Adobe Creative Suite or Canva for ad visual production.

What We Offer

A collaborative, entrepreneurial environment where your voice and ideas truly matter
Real opportunity to influence brand direction and content strategy
Hybrid work mode for flexibility
A casual, friendly team culture that values creativity and ownership

Apply About employer

More about this job

Responsibilities

Plan, execute, and optimize digital advertising, social content, email automation, e-commerce, SEO, and analytics across the company’s marketing channels. Coordinate market research, community and review programs, cross-functional campaign delivery, and standardized workflows while supporting junior team members.

Requirements

Requires a university degree or college diploma, certificate in digital marketing, e-commerce, or social media, and at least one year of hands-on digital marketing and e-commerce experience. Mandatory technical proficiency includes Google, Meta, and TikTok advertising platforms; Shopify and Google Merchant Center; GTM and GA4; Klaviyo; and Adobe Creative Suite or Canva.

Skills

Digital Campaign Management
Google Ads
Meta Ads
TikTok Ads
Search Engine Optimization
Shopify
Google Merchant Center
Klaviyo
Google Tag Manager
Google Analytics 4
Email Marketing Automation
Social Media Content Strategy
Performance Analytics
Adobe Creative Suite
Canva
Team Training

Benefits

Medical Benefits
Dental Benefits
Bonus
Hybrid Work
Casual Team Culture

Visa sponsorship

Not detected in the job text

Keywords

Google Ads Manager
Meta Ads Manager
TikTok Ads
Shopify
Google Merchant Center
Google Search Console
Google Tag Manager
Google Analytics 4
Klaviyo
Constant Contact
Adobe Creative Suite
Canva
Performance Marketing
Digital Campaign Strategy
Search Engine Optimization
E-Commerce
Email Automation
Customer Segmentation
Landing Page Optimization
Social Media Marketing
Content Strategy
Marketing Analytics
Attribution Models
Technical SEO
Review Generation
Market Research
Competitive Analysis
Clean Technology
Renewable Energy
Standard Operating Procedures

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