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Added 5 mins ago
JE
Quality Assurance Manager
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Stratford, ON · Canada - PM Stratford (General)
- Full-time
Enable real-time monitoring, predictive analytics, automated process controls, and data-driven decision-making
Added 5 mins ago
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Creative Strategist
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- Remote
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Added 5 mins ago
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Business Manager
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- Full-time
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Added 5 mins ago
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Added 21 mins ago
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Added 21 mins ago
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Added 35 mins ago
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Added 35 mins ago
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Added 35 mins ago
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Product Manager
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- $55 to $60 CAD / hour
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Added 35 mins ago
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- $100,000 to $125,000 CAD / year
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Added 35 mins ago
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Added 35 mins ago
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Added 35 mins ago
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Added 35 mins ago
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Added 35 mins ago
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Added 50 mins ago
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Halifax, NS
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Added 50 mins ago
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Added 50 mins ago
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Solution Architect III
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…environment architecture, technical integration architecture, data strategies and models, security architecture and enterprise…
Added 50 mins ago
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Full Stack Architect
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- Full-time
…environment architecture, technical integration architecture, data strategies and models, security and enterprise…
Added 50 mins ago
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Pontosense

Founding DTC Growth Marketing Manager, Silvie

Toronto, ON, M5C 3G8, Canada

Pay: $100,000 to $150,000 CAD base salary · Full-time

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Job details

Pay: Pay: $100,000 to $150,000 CAD base salary
Job type: Full-time
Posting language: English
Posted: Oct 26, 2026

Original job description

Toronto or Waterloo, hybrid | Full-time | Reports to the CEO

Run Silvie's growth yourself: search, ads and social, from the first click to the first order.

Silvie

Silvie is the first consumer product from Pontosense, whose sensing technology is deployed in 24 countries. A small sensor on the wall detects falls and tracks sleep, health and wellness, with no cameras, wearables or pendants. There is nothing to charge and nothing to remember. Families get peace of mind. Older adults keep their independence and their dignity.

Why now

Silvie launches nationally in January 2027. The brand is being built now. What we need next is the person who makes families find it, trust it and buy it, and who knows which channel did it.

The role

This is the founding growth seat at Silvie. You own our three core channels yourself: search (SEO and AI search), paid ads, and social. You plan the campaigns, launch them, read the numbers and decide what gets more budget. You work with the Head of Brand and Marketing, who owns the brand and creative, and with product on the site and the funnel. This is a hands-on role. You don't brief an agency to do it, you do it.

What you'll own

Search: SEO and AI search (AEO) so that when a family asks Google or ChatGPT how to keep a parent safe at home, Silvie is the answer
Paid ads: Meta, Google and new channels, from targeting and creative tests to budget and bids, with CAC you can defend
Social: organic content and creators on the platforms adult children actually use, built with Brand
Conversion: landing pages, offers and checkout tests that turn traffic into orders
The numbers: CAC, conversion and channel ROI, reported weekly, so every dollar goes where it works

What year one looks like

Silvie ranks for the questions families ask, in search and in AI answers. Paid acquisition runs at a CAC we know and can scale. Social is building an audience that buys. At least two channels are repeatable, and we put more money behind them because the data says so.

How we work

Build it right, then make it better. People's safety rides on what we ship, so we test hard and never settle for good enough.
Say it as it is. Kind and direct, at every level, including the CEO.
Real impact. There is more room to make a difference here than at a company ten times our size.
Do what you said. Trust is built on follow-through, and we return it with real ownership.
Hard, and worth it. What we build keeps someone's parent safe at home. Rest well, it's part of the job.

This is for you if

You have grown a consumer or DTC brand, and you have run SEO, paid ads and social yourself, not just managed someone who did
You can show the campaigns, the content and the numbers behind them
You have taste: you know a good ad when you see one, and why
You make calls with limited data, then let the results change your mind

This isn't for you if

You are a specialist in one channel and want to stay one
You prefer to brief agencies rather than do the work
You want a playbook. You'll be writing ours

You don't need to check every box. If this sounds like you, we'd like to hear from you.

Where this goes

As Silvie scales, this role grows into leading a growth team of your own.

What you get

A sensor for your parents, on us
Direct access to the leadership team. No layers.
Fair pay. Impact decides your pay and your path, not tenure
Hybrid in Toronto or Waterloo
Health, dental and vision benefits

The details

Pay: $100,000 to $150,000 CAD base salary
This is a new role, created to grow the team, not a backfill
How we hire: typically an initial interview, a short case, and a final interview in person with our CEO and members of the team. We may adjust this depending on the role
We leverage AI tools in our hiring process, but prioritize human input and manual review

Our Commitment

At Pontosense, we are committed to creating a workplace that is inclusive and accessible to all. We value diversity and believe that everyone deserves an equal opportunity to succeed.

If you have a disability or special need that requires accommodation during the hiring process, please let us know. We will work with you to make the necessary accommodations to ensure a fair and positive experience for all applicants.

We strive to provide accessible communication and technology for our employees and customers and always look for ways to improve. If you have any feedback or suggestions on how we can improve accessibility in our workplace, please don't hesitate to contact us.

We are proud to be an equal opportunity employer and welcome candidates from all backgrounds to apply for open positions at our company.

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More about this job

Responsibilities

You will own the end-to-end growth strategy for Silvie, managing search, paid ads, and social media channels to drive customer acquisition. You are responsible for planning campaigns, analyzing performance metrics, and optimizing the conversion funnel to meet growth targets.

Requirements

You must have hands-on experience growing a consumer or DTC brand by personally managing SEO, paid ads, and social media. You should be comfortable making data-driven decisions and possess a strong aesthetic sense for creative ad performance.

Skills

Growth marketing
SEO
AI search
Paid ads
Social media marketing
Conversion rate optimization
Data analysis
Campaign management
Budget management
Content strategy
Meta ads
Google ads
Landing page optimization
CAC optimization
DTC marketing

Benefits

Health benefits
Dental benefits
Vision benefits

Visa sponsorship

Not detected in the job text

Keywords

DTC
Growth Marketing
SEO
AI Search
AEO
Paid Ads
Meta
Google Ads
Social Media
Conversion
CAC
ROI
Landing Pages
Content Strategy
Data Analysis
Campaign Management
Consumer Product
Brand Marketing
Performance Marketing
Start-up

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