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Potenco

Technical Sales Engineer (Electrical Power Solutions) (LB0010)

Toronto, ON, Canada
Greater Toronto Area, Canada, Canada

Full-time

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Job details

Job type: Full-time
Apply by: Apr 28, 2027
Experience: 5–15 years of experience in technical sales within power equipment or electrical infrastructure
Posting language: English
Posted: Oct 30, 2026

Original job description

Technical Sales Engineer | Load Banks (portfolio lead)

Location: Mississauga, ON (Hybrid – minimum 3 days in office)

🏢 Type: ⏰ Full-Time + ✈️ Regional Travel (🚫💻 Not Remote)

⚠️ ATTENTION: Applicants must be legally eligible to work in Canada. Candidates outside Canada, non-residents, or requiring sponsorship will not be considered.

About the Opportunity

Our client, a well-established and growing provider of electrical power solutions, is seeking a Technical Sales Leader / Regional Sales Manager to take ownership of a critical product line: Load Banks.

This role has high strategic importance within the organization, with direct impact on revenue growth and market expansion. You will serve as the go-to expert and commercial lead for load banks, while gradually expanding your exposure across a broader portfolio of power products.

The Role

This is a hands-on, technically driven sales position combining business development, application engineering, and customer engagement. You will work closely with engineers, consultants, and procurement teams to deliver tailored technical solutions.

Key Responsibilities:

Lead all technical sales activities related to load banks across the region
Develop and manage relationships with key customers including data centres, hospitals, utilities, industrial facilities, and energy operators
Prepare and deliver technical proposals, quotations, and bid responses
Engage directly with clients on specifications including:
kW ratings, voltage classes
Resistive vs. reactive load requirements
Commissioning and testing procedures
Applicable CSA / IEEE standards
Identify and pursue new business opportunities within target markets
Collaborate with internal engineering and operations teams to ensure accurate and competitive solutions
Support ongoing product development, standardization, and go-to-market strategies

What We’re Looking For

Experience:

5–15 years of experience in technical sales within power equipment or electrical infrastructure
Proven track record of selling into industrial, commercial, or institutional markets

Technical Expertise:

Direct experience with load banks, OR strong exposure to adjacent products such as:
Generators (diesel/natural gas)
UPS systems / critical power solutions
Automatic Transfer Switches (ATS)
Power rental / testing equipment
Strong understanding of power systems fundamentals and ability to engage technical stakeholders

Skills & Competencies:

Ability to develop detailed technical proposals and quotations
Strong communication skills with both technical and non-technical audiences
Commercial acumen with a solution-oriented mindset
Self-driven, ownership mentality with the ability to operate independently

Why Join

High-impact role tied directly to a strategic growth product line
Opportunity to become a subject matter expert in a specialized and in-demand niche
Strong internal visibility and collaboration with leadership
Ongoing investment in training, product development, and process improvements
Work with a reputable organization serving critical infrastructure sectors

Compensation

Competitive base salary (aligned with market and experience)
Performance-based incentives
Comprehensive benefits package

Territory & Travel Requirements

Travels for sales across the assigned territory (Eastern Canada).
Based out of the Montreal office, with regular regional travel required.
Valid driver’s license and clean driving record required.

How to Apply

If you feel you are an excellent candidate and have the required skills and experience indicated above, please send your attached resume via Easy Apply, respond to the screening questions, and send any important details (including cover letters) to info@potenco.ca

By submitting, you agree to our Consent Policy, Data Processing & Privacy Policy (www.potenco.ca)

You consent to submit your application, forms, documents, and information electronically, and authorize Potenco to share your resume and relevant information with the hiring company or its affiliates as part of the recruiting, background check, and onboarding process.

(AI may have been used partially in this Job Description)

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More about this job

Responsibilities

Lead regional technical sales for load banks, develop customer relationships across critical infrastructure sectors, and prepare technical proposals, quotations, and bid responses. Identify new business opportunities and collaborate with engineering and operations teams on solution delivery, product development, and go-to-market strategies.

Requirements

Requires 5–15 years of technical sales experience in power equipment or electrical infrastructure, with direct load bank experience or exposure to adjacent products such as generators, UPS systems, ATS, or power rental and testing equipment. Candidates should understand power systems, develop detailed proposals, communicate effectively with technical and non-technical stakeholders, and hold a valid driver’s license with a clean driving record.

Skills

Technical Sales
Load Bank Sales
Business Development
Application Engineering
Technical Proposals
Quotations
Bid Responses
Power Systems
Electrical Infrastructure
Commercial Acumen
Customer Engagement
Market Expansion
Cross-Functional Collaboration
Product Development
Commissioning And Testing

Benefits

Training

Visa sponsorship

Not detected in the job text

Keywords

Load Banks
Electrical Power Solutions
Power Equipment
Electrical Infrastructure
Power Systems
Generators
Diesel Generators
Natural Gas Generators
UPS Systems
Critical Power Solutions
Automatic Transfer Switches
Power Rental
Testing Equipment
Technical Sales
Application Engineering
Business Development
Technical Proposals
Quotations
Bid Responses
Kilowatt Ratings
Voltage Classes
Resistive Loads
Reactive Loads
Commissioning
Testing Procedures
CSA Standards
IEEE Standards
Data Centres
Utilities
Industrial Facilities

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