Account Director

We’re Hiring! Account Director - 12-month contract

PRAXIS is seeking an energetic, results-driven multi-tasker with exceptional organizational skills for an Account Director role. This role is ideal for someone with 6-8 years of relevant PR experience, who thrives in a fast-paced environment and is ready to lead, grow and help the agency and our clients thrive.

About PRAXIS:

PRAXIS is a future-focused public relations and marketing agency partnering with clients ranging from global blue-chip brands to bold industry disruptors. Our full-service team of PR, influencer, event, social, and digital experts delivers top-tier marketing solutions with best-in-class client service.

We’re proud to be:

• A remote-first agency that values flexibility and autonomy
• One of the few Canadian agencies with an efficiency-focused opt-in Four-Day Work Week, available to permanent full-time employees (post their successful completion of their 3-month)
• A culture built on collaboration, creativity and team connection through regular touchpoints

Note: As many client events take place in the Toronto area, candidates should be based in or near the city to attend in-person activities as needed.

JOB BRIEF: What You'll Do

Account Directors at PRAXIS lead the majority of the work in the Agency, being responsible for managing both the client relationship and the account team, and recommending strategic programs and activities that meet the clients’ goals. Account Directors are accountable for producing and supervising high-quality work and excellent results while ensuring that it is delivered on time and within budget. Account Directors are also expected to be active in business development activities and supporting the growth of PRAXIS.

The following is a detailed summary of responsibilities and expectations in your role. There may be additional tasks that you are asked to take on from time to time.

KEY RESPONSIBILITIES

Client relations, client counsel and program development/management

• Work closely with your team strong relationships with clients including:
• Recommending incremental opportunities and bringing forward to SLT level and clients
• Identifying and sharing relevant current issues, insights and competitive news with clients
• Initiating a POV regarding challenges and best approach on strategy when needed
• Provide client counsel on strategic matters; serve as the primary senior contact for the client day to-day; earn the confidence of mid-to-senior level client contacts and other executives within a client’s organization
• Apply an analytical and strategic mindset to all client requests; analyze a situation, provide the rationale and steps for a course of action; explain how the outcome will meet team goals
• Lead client communications at the senior level with authority and confidence, and ensure that all communication to clients from the team is professional, appropriate and well-thought-out
• Proactively look for ways to merchandize program results to the client on a regular basis
• Lead preparation for client meetings to ensure success; take the lead in client meetings and presentations, exhibiting professionalism, confidence and authority
• Generate creative new ideas and opportunities to bring forward to clients
• Effectively troubleshoot client problems as they arise, seeking senior management input when appropriate
• Look for opportunities to go above and beyond to impress our clients; share these ideas with your team and your SAD and/or VP.
• Engage in ongoing competitive and other media monitoring/social listening to stay informed and bring added value to your clients
• Counsel clients on integrated communications strategies across earned, owned, shared and paid channels, recommending where social media, digital and influencer programs will most effectively support their business and reputation objectives
• Develop and lead experiential/events programming
• Develop and lead team execution of social, digital and influencer strategies, advising on channel, content and partner strategy along with relevant KPIs and reporting models
• Advise clients on social media issues and online reputation risks, including community management guidelines, escalation protocols and rapid-response planning

Account leadership and strategic planning

• Build strategic plans and budgets independently and ensure that the entire team is aware of the budget and trained to avoid overages
• Lead the account team in program execution, including motivating, mentoring and empowering direct team members. Schedule timely check-ins to ensure program success
• Support team throughout execution, which may include:
• Consulting and guiding the team on strategic recommendations, addressing client, IAT or program challenges
• Reviewing all written program materials including, pitches, proposals, social media copy, decks, press releases, reports, etc and ensure they are written in a clear, concise and persuasive manner, in brand voice where applicable
• Ensuring all deliverables are on-time and on-budget
• At program close, guide team as needed on development of results report and presentation to client. Review report before presenting to client and attend/lead presentation
• Balance workload between accounts and account staff to ensure that all work is completed within established guidelines and within budget
• Manage overall timelines and budget for project 
• Prepare Scope of Work documents and manage/coordinate the invoice schedule
• Meet with th SLT regularly to review status of budget and docket
• Manage budgets in real-time

Increasing performance and professional development

• Continuously upgrade knowledge, skills and abilities to increase performance
• Continuously work on personal growth areas and long-term development goals; take charge of own development
• Stay abreast of the latest trends in digital communications and social media and understand the marketing implications, ethical boundaries and opportunities presented by the latest trends in digital communications and social media
• Stay up-to-date with world news and events, pop culture, and emerging trends as they relate to the PR industry, our clients, their business objectives and communities, and share with the team

TEAMWORK AND MENTORING

• Demonstrate dignity, respect and inclusion to co-workers at all times
• Serve as a role model to other team members and demonstrate integrity in all actions
• Motivate the entire team with positivity, optimism, and recognition
• Ongoing mentorship of your team, including coaching on PRAXIS best practices and processes (including the use of tools and templates), providing constructive feedback on approach and documents, growing our team’s expertise in client service
• Build working relationships that foster teamwork, work well with others and inspire great work, while maintaining a customer-focused attitude
• Communicate openly across all channels; work collaboratively with others and inspire great work
• Attend and actively participate in agency staff meetings, group meetings and insights sessions
• Speak intelligently about agency at internal and external meetings and industry functions
• Track/enter your time on a daily basis; be aware of time invested vs budget and pro-actively discuss any discrepancies with the SLT

ACCOUNT DIRECTORS AT PRAXIS ARE...

• Are Curious, Creative, Connected and Credible
• Have exceptional oral, written and interpersonal communication skills and boast a strong presence in meetings
• Have a relentless commitment to the highest quality in all work that you do
• Continually upgrade knowledge, skills and abilities to increase performance
• Display developed personal leadership, are learning-focused, adaptable to change and proactive
• Demonstrate superior management skills
• Are polished and persuasive presenters
• Always demonstrate exceptional judgment when working with team members, client contacts and vendors
• Pro-actively solve routine and challenging problems independently
• Demonstrate understanding of supervisor’s and clients’ expectations and strive to meet and exceed them
• Seek ways to demonstrate the team’s knowledge of and interest in the client’s business
• Proactively participate in the development of and oversight of team goals, decisions and plans

Professional Experience: Minimum of 6-8 years related professional experience in a marketing communications agency

Start time: January, 2027

Ready to Apply?

If you have what it takes for this role, email us at hello@praxispr.ca with Account Director in the subject line.

We welcome applicants from all backgrounds to apply and would encourage you to let us know if there are steps we can take to ensure that your recruitment process enables you to present yourself in a way that makes you comfortable.