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Marketing Manager

  • Toronto, ON, Canada

Full-time

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Job details

Job type
Full-time
Experience
5 or more years of progressive B2B marketing experience, including at least 2 years owning a marketing function or program end to end.
Posting language
English
Posted

Original job description

Marketing Manager

Own PRI's brand, content, and campaigns across a growing national engineering firm

LOCATION

Toronto, ON or Mississauga, ON

REPORTS TO

Chief Executive Officer

TYPE

Full-time, permanent · Manager

About the opportunity

PRI is a multidisciplinary engineering and environmental consulting firm with offices across British Columbia, Alberta, and Ontario, growing toward a national footprint. We are seeking a Marketing Manager to own our brand, content, and campaigns, and to run the marketing engine that supports our commercial team across five sectors: transportation and infrastructure, earth and environment, property and buildings, energy and resources, and renewable energy.

This is a hands-on manager role, not a pure strategist's seat. You will set the marketing plan and then execute much of it yourself: a sector-organized editorial calendar and newsletter, HubSpot campaigns and automation, the website and LinkedIn presence, qualifications and proposal collateral, targeted outreach programs such as a year-long awareness campaign to architects, and the firm's trade show, event, and sponsorship program. You will work closely with the Sector Vice Presidents and Practice Leads who supply the stories, the Proposal Specialist who turns our credentials into winning submissions, and the BD team whose pipeline your campaigns feed. You will be expected to use AI tools fluently to produce more, faster.

What you'll do

  • Own the annual marketing plan and budget, tied to the firm's sector growth priorities, and report on what is working.
  • Steward the PRI brand across every touchpoint: visual identity, voice, templates, website, and social channels.
  • Run the content engine: a sector-organized editorial calendar, the firm newsletter, project stories, thought leadership, and LinkedIn, drawing content from our technical and commercial leaders.
  • Build and run campaigns in HubSpot, including email, automation, segmentation, landing pages, and lead capture, and maintain the marketing side of the CRM.
  • Design and execute targeted outreach programs to defined audiences, such as architects, developers, municipalities, and lenders, and measure their impact on pipeline.
  • Produce and maintain qualifications and collateral: statements of qualifications, project sheets, capability one-pagers, and resumes, in partnership with the Proposal Specialist.
  • Own the trade show, conference, event, and sponsorship program: select the right shows and associations by sector, manage budgets and logistics, equip the commercial team to work the floor, and track leads and follow-up so every event pays back.
  • Manage the website, SEO basics, and digital analytics.
  • Manage external agencies, designers, photographers, and printers, and coordinate marketing requests from across the firm.

What you bring

Required

  • Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent experience.
  • 5 or more years of progressive B2B marketing experience, including at least 2 years owning a marketing function or program end to end.
  • Hands-on HubSpot experience: campaigns, workflows, segmentation, landing pages, and reporting.
  • Strong writing and editing skills, with the ability to turn technical subject matter into clear, engaging content.
  • Experience running content calendars, newsletters, and LinkedIn programs for a professional audience.
  • Experience planning and delivering trade shows, conferences, events, and sponsorships, including budgets, logistics, and lead follow-up.
  • Working command of design and web tools (Adobe Creative Suite or Canva, a modern CMS) and comfort directing designers.
  • Demonstrated, practical use of AI tools in marketing work, and genuine enthusiasm for applying them.
  • Strong organization and follow-through, and the diplomacy to draw content from busy senior professionals.

Preferred

  • Marketing experience in architecture, engineering, construction, or another professional-services firm.
  • Experience with account-based or targeted outreach campaigns and with measuring marketing's contribution to pipeline.
  • Familiarity with proposal and SOQ development in a consulting environment.
  • SMPS membership or certification.

Why PRI

  • Genuine ownership of the marketing function at a growing firm, with the CEO as your sponsor.
  • Five sectors and seven disciplines of interesting work to tell stories about.
  • A firm investing in modern tools, including HubSpot and AI-enabled approaches, and a team that wants marketing to drive growth.
  • A collaborative, multidisciplinary environment where your work directly supports the people winning the work.
  • Competitive compensation, comprehensive benefits, and support for professional development.

PRI is an equal-opportunity employer committed to building a diverse and inclusive team. We welcome applications from all qualified candidates, and we particularly encourage applications from Indigenous professionals.

More about this job

Responsibilities

Own and execute PRI’s marketing plan, brand, content, HubSpot campaigns, website, and targeted outreach to support growth across five sectors. Manage qualifications and collateral, events and sponsorships, external vendors, and marketing performance reporting in coordination with sector leaders, the Proposal Specialist, and the business development team.

Requirements

Requires a bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent experience, and at least five years of progressive B2B marketing experience, including two years owning a marketing function or program end to end. Candidates should bring hands-on HubSpot expertise, strong writing and content skills, event and campaign experience, familiarity with design and web tools, and practical use of AI tools; professional-services or AEC experience is preferred.

Skills

  • B2B Marketing
  • Marketing Strategy
  • HubSpot
  • Campaign Management
  • Marketing Automation
  • Content Marketing
  • Copywriting and Editing
  • Email Marketing
  • Audience Segmentation
  • Event Management
  • Trade Show Management
  • Brand Management
  • SEO
  • Digital Analytics
  • Proposal Development
  • AI Tools

Benefits

  • Comprehensive Benefits
  • Professional Development Support

Visa sponsorship

Not detected in the job text

Categories

  • Marketing
  • Management & Leadership
  • Engineering
  • Environmental & Sustainability
  • Consulting

Keywords

  • B2B Marketing
  • HubSpot
  • Marketing Automation
  • Workflows
  • Audience Segmentation
  • Landing Pages
  • CRM
  • Email Campaigns
  • Content Calendar
  • Newsletters
  • LinkedIn
  • Brand Stewardship
  • SEO
  • Digital Analytics
  • Adobe Creative Suite
  • Canva
  • Content Management System
  • Artificial Intelligence Tools
  • Trade Shows
  • Conferences
  • Sponsorships
  • Lead Capture
  • Pipeline Measurement
  • Statements of Qualifications
  • Proposal Development
  • Account-Based Marketing
  • Engineering Consulting
  • Environmental Consulting
  • Professional Services

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