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Priceline

Product Designer

Toronto, ON, Canada

Pay: The salary range for this position is CAD 85,000 - 105,000
Job type: Full-time
Posting language: English
Posted: Sep 22, 2026

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Original job description

This role is eligible for our hybrid work model: Two days in-office. Based in our Toronto office.

Product Designer

At Priceline, our mission is simple: to be the best travel dealmakers in the world. As part of Booking Holdings (alongside Booking.com, Agoda, Kayak, and OpenTable) our Product Design team takes the stress out of travel booking, turning it into simple, intuitive experiences travelers love using. As a Product Designer for [TEAM], you won’t just be pushing pixels; you’ll be shaping critical parts of the traveler’s journey, turning ambitious ideas into high-performing reality.

Why this job’s a big deal:

Travel is inherently complex. Using our product shouldn’t be. At Priceline, real-world user data guides our design choices, and AI is in every part of our workflow, so you’ll get from early concept to testable experience faster than ever. That leaves your time for core UX: uncovering insights, designing flows that hold together end to end, and getting the hard details right. If you’re a curious, tech-forward designer who likes untangling complexity, actively experiments with emerging tools, and pairs that speed with an exacting eye for quality and taste, this role was built for you.

In this role, you will get to:

Craft Seamless Experiences

Design Holistic Journeys: Create end-to-end flows across responsive web, iOS, and Android, from wireframes to high-fidelity, testable prototypes. You design for real-world edge cases, not just the happy path.
Master the Details: A sharp eye for hierarchy, and a talent for making dense pages feel light. You come to critique with your rationale ready, and your decisions hold up when someone asks why.
Pioneer AI-Powered Workflows: Use AI tools (we use Claude) throughout your process to rapidly explore directions and accelerate execution, while taking complete ownership of every final UX decision and interaction you ship.

Collaborate & Influence

Be the Connective Tissue: Partner early with Product Managers to challenge assumptions and make sure you are solving the root problem. Work side-by-side with Engineering Leads to turn technical constraints into creative opportunities.
Champion Quality: Give critique that makes work stronger, not just different, and hold a high bar for user experience execution from initial concept through final build.

Listen to the Traveler

Uncover Insights: Conduct lightweight usability testing and user interviews independently, while partnering with Research on foundational studies.
Advocate for the User: Turn research findings into meaningful product changes, ensuring the "voice of the customer" is the loudest voice in the room.

Scale the Vision

Evolve the System: Contribute scalable UI patterns, interaction states, variants, and accessibility standards to Horizon, our design system, so every team at Priceline can build faster and better using shared standards.
Iterate with Data: Use product KPIs and analytics to measure your design impact. You'll say what you expect a design to do before it ships, then read the outcome alongside your product manager.

Who you are:

You have 3+ years of Product/UX design experience, with a portfolio demonstrating end-to-end delivery of complex digital products and multi-step user flows, including at least one project where AI was materially part of how you worked.
Hands-on with modern AI workflows: You ship work AI helped with and can defend every line as your own decision.
Comfortable Being Measured: You’re at home in an experimentation culture. You say what you expect your design to do before it ships, you can read a result on your own, and you know why "up 2% but not significant" isn’t a win.
Problem-First UX Mindset: You look beyond the initial request to uncover the root user problem, and you architect simple solutions for complex logic.
Accessibility and Real-World Design: You design for edge cases from the start, considering screen readers, low connectivity, and high-stress travel environments.
Figma Fluency: Highly fluent in Figma, with strong system-level thinking across UI components and interaction design.
You are a relentless advocate for the customer, ensuring their needs shape our product delivery.
Illustrated history of living the values necessary to Priceline: Customer, Innovation, Team, Accountability and Trust
The Right Results, the Right Way is not just a motto at Priceline; it’s a way of life. Unquestionable integrity and ethics is essential

There are a variety of factors that go into determining a salary range, including but not limited to external market benchmark data, geographic location, and years of experience sought/required. In addition to a competitive base salary, certain roles may be eligible for an annual bonus and/or equity grant.

The salary range for this position is CAD 85,000 - 105,000

Who We Are

WE ARE PRICELINE.

Our success as one of the biggest players in online travel is all thanks to our incredible, dedicated team of talented employees. Priceliners are focused on being the best travel deal makers in the world, motivated by our passion to help everyone experience the moments that matter most in their lives. Whether it’s a dream vacation, your cousin’s graduation, or your best friend’s wedding - we make travel affordable and accessible to our customers.

Our culture is unique and inspiring (that’s what our employees tell us). We’re a grown-up, startup. We deliver the excitement of a new venture, without the struggles and chaos that can come with a business that hasn’t stabilized.

We’re on the cutting edge of innovative technologies. We keep the customer at the center of all that we do. Our ability to meet their needs relies on the strength of a workforce as diverse as the customers we serve. We bring together employees from all walks of life and we are proud to provide the kind of inclusive environment that stimulates innovation, creativity and collaboration.

Priceline is part of the Booking Holdings, Inc. (Nasdaq: BKNG) family of companies, a highly profitable global online travel company with a market capitalization of over $80 billion. Our sister companies include Booking.com, BookingGo, Agoda, Kayak and OpenTable.

If you want to be part of something truly special, check us out!

Flexible work at Priceline

Priceline is following a hybrid working model, which includes two days onsite as determined by you and your manager (ideally selecting among Tuesday, Wednesday, or Thursday). On the remaining days, you can choose to be remote or in the office.

Perks & Benefits at Priceline

Our benefits are designed to support your health, wellbeing, and life inside and outside of work. Eligible Priceliners have access to:

Health & wellness coverage including medical, dental, vision, and mental health resources

Generous time off including PTO, holidays, a company-wide Priceline Pause reset week, and paid volunteer days

Work/life support including the ability to work up to 4 weeks per year from anywhere, parental leave, dependent care and family support resources, Summer Fridays, and office perks like stocked kitchens and catered meals (varies by location)

Financial security programs such as retirement plans with company contributions, life and disability coverage, and tax-advantaged accounts

Signature travel perks including employee-only discounts on hotels and flights, VIP deals, and Big Deal Bucks credits

Additional perks & discounts like travel and partner discounts, tuition support, legal support, and pet benefits

A people-first culture with Employee Resource Groups (ERGs), social events, recognition programs, and service awards that help you connect, grow, and celebrate together

Specific benefits and programs vary by location.

Inclusion is a Big Deal!

To be the best travel dealmakers in the world, we believe our team should reflect the broad range of customers and communities we serve. We are committed to cultivating a culture where all employees have the freedom to bring their individual perspectives, life experiences, and passion to work.

Priceline is a proud equal opportunity employer. We embrace and celebrate the unique lenses through which our employees see the world. We’d love for you to join us and help shape what makes our team extraordinary.

Applying for this position

We're excited that you are interested in a career with us. For all current employees, please use the internal portal to find jobs and apply.

External candidates are required to have an account before applying. When you click Apply, returning candidates can log in, or new candidates can quickly create an account to save/view applications.

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More about this job

Responsibilities

Design end-to-end user experiences across web and mobile platforms while integrating AI-powered workflows into the design process. Collaborate with product managers and engineers to solve complex user problems and maintain high standards within the design system.

Requirements

Requires 3+ years of product or UX design experience with a portfolio demonstrating complex digital product delivery. Must be proficient in Figma and experienced in using AI tools to accelerate design execution.

Skills

Product design
UX design
Figma
Wireframing
Prototyping
User research
Usability testing
Interaction design
Responsive web design
Mobile design
Data analysis
AI-powered workflows
Design systems
Accessibility
Product strategy
Cross-functional collaboration

Benefits

Health and wellness coverage
Medical insurance
Dental insurance
Vision insurance
Mental health resources
Paid time off
Paid holidays
Priceline Pause reset week
Paid volunteer days
Parental leave
Dependent care support
Family support resources
Summer Fridays
Retirement plans
Life insurance
Disability coverage
Travel discounts
Tuition support
Legal support
Pet benefits

Visa sponsorship

Not detected in the job text

Keywords

Product Designer
UX
UI
Figma
AI
Claude
Wireframes
Prototypes
iOS
Android
Responsive Web
User Research
Usability Testing
KPIs
Analytics
Design System
Accessibility
Travel Industry
Agile
Collaboration
Product Management
Engineering
Interaction Design
User Flows
Edge Cases
Data-driven design
Horizon
Booking Holdings

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