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Priceline

Senior Product Designer, Customer Growth

Toronto, ON, Canada

The salary range for this position is CAD 110,000 - 135,000 · Full-time

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Job details

Pay: The salary range for this position is CAD 110,000 - 135,000
Job type: Full-time
Apply by: Nov 6, 2026
Posting language: English
Posted: Oct 7, 2026

Original job description

This role is eligible for our hybrid work model: Two days in-office. Based in our Toronto office.

This job posting is for an existing, currently vacant position.

Why This Job's a Big Deal

Travel is inherently complex. Using our product shouldn't be. At Priceline, real-world user data guides our design choices, and AI is in every part of our workflow, so you'll get from early concept to testable experience faster than ever. That leaves your time for core UX: uncovering insights, architecting seamless flows, and solving hard product problems. This is a senior seat with serious ownership: Customer Growth helps Priceline build lasting relationships from the very first hello. If you're a strategic, tech-forward designer who loves untangling hard problems, actively experiments with emerging tools, and pairs that speed with an exacting eye for quality and taste, this role was built for you.

In This Role You Will Get To

Partner with Product to define strategy and manage stakeholders across teams and journeys.
Own end-to-end journeys within Customer Growth, across the several teams that touch it, and make them hold together on responsive web, iOS, and Android. You'll go from problem framing to high-fidelity prototypes and specs, designing the hard parts, not just the happy path.
Bring a sharp eye for hierarchy and a talent for making dense pages feel light. You visibly raise the quality bar in your area, and you know when breaking a pattern is the right call and can defend it.
Use AI tools (we use Claude) throughout your process so your throughput is genuinely different: a testable prototype in hours rather than a sprint. Check everything it gives you, and own every final UX decision you ship.
Turn a vague request into a clear problem, and get Product and Engineering agreed on it before you start designing. Know which constraints are real and which are assumed, and bring Engineering in early enough to shape the work.
Conduct lightweight usability testing and user interviews independently, while partnering with Research on foundational studies.
Turn research findings into meaningful product changes, ensuring the "voice of the customer" is the loudest voice in the room.
Contribute patterns to Horizon, our design system, with their states, variants, accessibility notes, and reasoning, then get other teams actually using them, so every team can build faster on shared standards.
Help design the test, not just the screen in it. Bring the hypothesis, the metric that should move, the metric that mustn't get worse, and what result would make you drop the idea.

Who You Are

You have 5+ years of Product/UX design experience, with a portfolio that shows end-to-end ownership of complex, multi-step digital products, including at least one project where AI was materially part of how you worked.
Comfortable working across multiple platforms, web, iOS and Android.
You use AI across your design lifecycle and can show us where, in the files: what you generated, what you overrode, and one thing it got plausibly wrong that you caught.
You're at home in an experimentation culture. You form a hypothesis before you ship, you know what a guardrail metric is for, and you'd rather be proven wrong in two weeks than go unchallenged for a year.
You don't just design screens; you decide which problem is worth designing for, get your partners aligned on it, and turn down work that won't change anything.
You change minds by building the demo, bringing the proof, and picking the moment. You can lose an argument without sulking and come back with better evidence.
You design for edge cases as a matter of course: screen readers, low connectivity, high-stress travel. You catch accessibility problems in other people's work during critique.
Deeply fluent in Figma, thinking natively in tokens, variants, and component architecture so design decisions scale across platforms.
You work well with partners in other offices and time zones, write things down, and keep a problem moving without needing everyone in the room.
You are a relentless advocate for the customer, ensuring their needs shape our product delivery.
Illustrated history of living the values necessary to Priceline: Customer, Innovation, Team, Accountability and Trust
The Right Results, the Right Way is not just a motto at Priceline; it's a way of life. Unquestionable integrity and ethics is essential

There are a variety of factors that go into determining a salary range, including but not limited to external market benchmark data, geographic location, and years of experience sought/required. In addition to a competitive base salary, certain roles may be eligible for an annual bonus and/or equity grant.

The salary range for this position is CAD 110,000 - 135,000

Who We Are

WE ARE PRICELINE.

Our success as one of the biggest players in online travel is all thanks to our incredible, dedicated team of talented employees. Priceliners are focused on being the best travel deal makers in the world, motivated by our passion to help everyone experience the moments that matter most in their lives. Whether it’s a dream vacation, your cousin’s graduation, or your best friend’s wedding - we make travel affordable and accessible to our customers.

Our culture is unique and inspiring (that’s what our employees tell us). We’re a grown-up, startup. We deliver the excitement of a new venture, without the struggles and chaos that can come with a business that hasn’t stabilized.

We’re on the cutting edge of innovative technologies. We keep the customer at the center of all that we do. Our ability to meet their needs relies on the strength of a workforce as diverse as the customers we serve. We bring together employees from all walks of life and we are proud to provide the kind of inclusive environment that stimulates innovation, creativity and collaboration.

Priceline is part of the Booking Holdings, Inc. (Nasdaq: BKNG) family of companies, a highly profitable global online travel company with a market capitalization of over $80 billion. Our sister companies include Booking.com, BookingGo, Agoda, Kayak and OpenTable.

If you want to be part of something truly special, check us out!

Flexible work at Priceline

Priceline is following a hybrid working model, which includes two days onsite as determined by you and your manager (ideally selecting among Tuesday, Wednesday, or Thursday). On the remaining days, you can choose to be remote or in the office.

Perks & Benefits At Priceline

Our benefits are designed to support your health, wellbeing, and life inside and outside of work. Eligible Priceliners have access to:

Health & wellness coverage including medical, dental, vision, and mental health resources

Generous time off including PTO, holidays, a company-wide Priceline Pause reset week, and paid volunteer days

Work/life support including the ability to work up to 4 weeks per year from anywhere, parental leave, dependent care and family support resources, Summer Fridays, and office perks like stocked kitchens and catered meals (varies by location)

Financial security programs such as retirement plans with company contributions, life and disability coverage, and tax-advantaged accounts

Signature travel perks including employee-only discounts on hotels and flights, VIP deals, and Big Deal Bucks credits

Additional perks & discounts like travel and partner discounts, tuition support, legal support, and pet benefits

A people-first culture with Employee Resource Groups (ERGs), social events, recognition programs, and service awards that help you connect, grow, and celebrate together

Specific benefits and programs vary by location.

Inclusion is a Big Deal!

To be the best travel dealmakers in the world, we believe our team should reflect the broad range of customers and communities we serve. We are committed to cultivating a culture where all employees have the freedom to bring their individual perspectives, life experiences, and passion to work.

Priceline is a proud equal opportunity employer. We embrace and celebrate the unique lenses through which our employees see the world. We’d love for you to join us and help shape what makes our team extraordinary.

Applying for this position

We're excited that you are interested in a career with us. For all current employees, please use the internal portal to find jobs and apply.

External candidates are required to have an account before applying. When you click Apply, returning candidates can log in, or new candidates can quickly create an account to save/view applications.

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More about this job

Responsibilities

Own and improve complex customer growth journeys across responsive web, iOS, and Android, from problem framing through prototypes, specifications, and final UX decisions. Partner with Product, Engineering, and Research to apply customer insights, AI tools, design-system patterns, and measurable experiments to deliver high-quality, accessible experiences.

Requirements

Candidates need at least five years of product or UX design experience and a portfolio demonstrating end-to-end ownership of complex digital products, including a project where AI materially contributed to their process. They should be fluent in Figma and cross-platform design, experienced with experimentation and accessibility, and able to align stakeholders, conduct lightweight research, and work effectively across teams and time zones.

Skills

Product Design
User Experience Design
End-to-End Journey Design
Prototyping
Usability Testing
User Interviews
AI-Assisted Design
Experimentation
Hypothesis Development
Accessibility
Figma
Design Systems
Responsive Web Design
iOS Design
Android Design
Stakeholder Management

Benefits

Medical Coverage
Dental Coverage
Vision Coverage
Mental Health Resources
Paid Time Off
Paid Holidays
Company-Wide Reset Week
Paid Volunteer Days
Work From Anywhere
Parental Leave
Dependent Care and Family Support
Summer Fridays
Life and Disability Coverage
Tax-Advantaged Accounts
Employee Travel Discounts
Tuition Support
Legal Support
Pet Benefits

Visa sponsorship

Not detected in the job text

Keywords

Customer Growth
Product Design
User Experience
Artificial Intelligence
Claude
Figma
Horizon Design System
Responsive Web
iOS
Android
High-Fidelity Prototypes
Usability Testing
User Interviews
Customer Research
Experimentation
Hypothesis Testing
Guardrail Metrics
Accessibility
Screen Readers
Design Tokens
Component Architecture
Stakeholder Management
Product Strategy
Engineering Collaboration
Travel Technology

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