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Primer

Creative Strategist

Canada

Full-time

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Job details

Job type: Full-time
Posting language: English
Posted: Oct 28, 2026

Original job description

About Primer

Primer is a performance-creative agency. We build the ads that drive real results for our clients: static, video, and UGC for paid social on Meta and TikTok, backed by strategy, media, and landing-page work. We operate in pods (creative strategists, designers, and production managers working a shared book of clients) and we move fast, iterate constantly, and let performance data tell us what to make next.

The Role

We're bringing on a Creative Strategist to support creative strategy and brief-writing across client accounts. This is a hybrid role: part junior creative strategist, part creative coordinator. You'll write the briefs our designers execute against, help shape the creative direction of a client's assets, and contribute to concepting and strategy, all with the support of a senior Creative Strategist.

We're starting this as a part-time, hourly engagement, likely with a test project up front. It's built as a genuine on-ramp, with room to grow (below).

What You'll Do

Write clear, actionable creative briefs (ad copy, UGC scripts, video, landing-page direction) that a designer can execute on the first round.
Help shape and manage the creative direction of a client's assets, keeping work on-brand and on-strategy.
Contribute to concepting: bringing hooks, angles, and formats worth testing to the strategist you support.
Help translate ad performance and customer insight into creative input, with a senior CS guiding the strategic calls.
QA assets against brief, brand, copy, and spec before they move forward.
Keep briefs, timelines, and status organized and current so the pod isn't chasing you.

Where This Role Can Grow

This is built as an on-ramp. You'll start supporting an account's creative direction and briefs alongside a senior Creative Strategist. As you build a track record, the path opens toward:

Fuller account support: carrying more of the creative direction and brief load for an account.
Independent strategy: making more of the data and concepting calls yourself, with lighter oversight.
Owning accounts: growing into a full Creative Strategist who owns the client relationship and creative strategy end-to-end.

We'll be clear about what earning that growth looks like.

What You Bring

Required

3+ years in performance creative or paid social (agency or in-house), with a portfolio of briefs, ad copy, or concepts.
Sharp writing: briefs and ad copy that come back needing refinement, not rework.
Can execute on UGC: writes UGC scripts ready for a creator to film or a designer to cut.
Enough fluency in ad performance (CTR, CPA, ROAS) to turn signals into creative input, with CS support.
Knows what performs on Meta and TikTok.
AI fluency (ChatGPT, Claude) in day-to-day work.

How You Work

Proactive ownership. You move work forward without being asked.
Organized and reliable across a part-time schedule and multiple deliverables.
Direct, professional communication, and overlap with U.S. business hours.
On camera for internal and external calls.
Open to feedback and able to apply it without re-litigating.

Nice to Have

Familiarity with Motion (creative analytics) or similar ad-performance tools.
Prior agency experience with client-facing creative work.

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More about this job

Responsibilities

Write actionable creative briefs, ad copy, UGC scripts, and creative direction for client assets, while contributing concepts and translating performance data and customer insights into creative input. Review assets for alignment with briefs, brand, copy, and specifications, and keep briefs, timelines, and project status organized.

Requirements

Requires at least three years of experience in performance creative or paid social, a portfolio of briefs, ad copy, or concepts, and strong writing and UGC scripting skills. Candidates should understand Meta and TikTok advertising, interpret performance metrics such as CTR, CPA, and ROAS, use AI tools such as ChatGPT or Claude, communicate proactively, and overlap with U.S. business hours.

Skills

Creative Strategy
Creative Brief Writing
Ad Copywriting
UGC Scriptwriting
Paid Social Advertising
Meta Advertising
TikTok Advertising
Performance Analysis
Creative Concepting
Customer Insight Analysis
Creative Quality Assurance
Project Coordination
Brand Alignment
ChatGPT
Claude
Motion

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Keywords

Performance Creative
Paid Social
Creative Strategy
Creative Briefs
Ad Copy
UGC
UGC Scripts
Video Advertising
Static Ads
Meta
TikTok
Landing Pages
Creative Direction
Concepting
Hooks
Advertising Angles
Creative Formats
CTR
CPA
ROAS
Customer Insights
Creative Quality Assurance
ChatGPT
Claude
Motion
Agency Experience
Client-Facing Creative Work

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