Social Media Growth Lead (Contract)

About SportsWeek

SportsWeek runs multi-sport camps for kids across the North Shore. We're part of Private Coaching Collective, a small, fast-growing company that also runs Sport Explorers after-school programs. Our brand, website and content team are already in place. We need the person who turns all of that into growth.

What you'll own

• Our social strategy across Instagram, TikTok and whatever comes next, built around our seasons, camp locations and registration windows.

• Growth, not follower counts: brand visibility in our community, registrations and leads.

• Community work: engaging with local families, schools, clubs and partner accounts through comments, follows, cross-promotion and outreach.

• Sponsor deliverables as partnerships grow, like cross-promotion and tagged content, delivered on time and tracked.

• Direction for our photo and video team, meaning what to shoot, when, and why.

• Your own systems. You'll use AI tools for competitor analysis, trend spotting, finding which content wins and tracking results, so one person can outperform a small team.

What this role isn't

Email, in-person events and other marketing stay with our admin team, who'll support you.

You're a fit if

• You think in systems and strategy, not one-off posts.

• You already use AI tools in your work and want to push them further. You don't need to be an expert, but this one is a must.

• You work in focused bursts and ship volume. Give you a few hours and you'll come back with a batch of high-quality posts, not one or two.

• You can show growth you drove, not just content you made.

Bonus if

You edit short-form video (CapCut, Premiere or similar), shoot on a phone, have run paid social ads on Meta or TikTok, or know the North Shore family and sports community.

How we measure success

Registrations from social, community engagement and growth, and sponsor deliverables hit. You'll have a weekly check-in with our core team, and you'll report to our founder and the SportsWeek director.

Where this goes

We want this role to become full time. Prove the impact and we'll invest in you. There's also marketing work ready now for our other brands, so a strong person can pick up more right away. If you bring email, events or broader marketing skills too, tell us.

Compensation

A $1,500/month starting retainer, scoped at about 10 to 12 focused hours a week, plus commission on registrations that come through social. Hours, pay and scope grow with results.

Practicals

• You'll need a criminal record check with a vulnerable sector check, since our camps serve kids.

• You'll only use photo-consented, marketing-cleared media and follow our child-privacy rules.

• You'll make it to North Shore camps now and then, and you'll use your own laptop and tools.

To apply

Email owen@privatecoachingco.com with your resume, two or three accounts or campaigns you grew (with numbers if you have them), and a short note on one AI-powered system you'd build for SportsWeek. We review applications on a rolling basis, and first interviews are the week of Nov 2.