BMO is currently sourcing for a Senior Marketing Manager, Acquisition – Digital Investing. This is a hybrid contract role in Toronto (3 days in office per week).
Role Overview:
The Senior Marketing Manager will lead growth and acquisition marketing programs for BMO InvestorLine’s digital investing products. This role involves developing and executing strategic marketing campaigns, managing cross-functional partnerships, and driving enterprise growth initiatives. The position supports business objectives by increasing client acquisition, assets, and market share through data-driven marketing strategies.
Key Responsibilities:
Lead and develop strategic marketing roadmaps, business cases, and product initiatives to support acquisition goals. Develop and execute marketing campaigns based on customer research and business insights to drive awareness, engagement, and sales. Manage acquisition campaigns including approvals, creative development, reporting, quality assurance, and compliance. Develop targeting matrices for client segmentation and campaign optimization. Report on campaign performance using KPIs such as traffic, keyword rankings, applications, new accounts, and assets. Collaborate with internal teams and external agencies to deliver campaigns and ensure brand and product standards. Identify opportunities for process improvements, campaign testing, and customer experience enhancements.
Must-Have Skills:
Experience in acquisition or growth-focused marketing roles with 6-10+ years of relevant experience. Strong competency in strategy, product marketing, and go-to-market activations. Proficiency in digital media strategy including programmatic media, SEM, and SEO. Experience managing marketing campaigns in regulated industries such as financial services or online investing. Advanced skills in competitive analysis, business casing, forecasting, and budgeting. Strong creative writing and editorial skills. Ability to manage agency partners and vendors effectively.
Nice to Have Skills:
Experience with owned media strategy and channels. Familiarity with marketing campaign management tools and analytics platforms. Knowledge of compliance, legal, and privacy approval processes in marketing.
Ideal Candidate:
Proven ability to work in a matrixed environment managing multiple projects and deadlines. Experience interacting with senior leaders and executive stakeholders. Demonstrated success in driving enterprise growth strategies through cross-functional collaboration. Post-secondary degree in marketing, business, advertising, communications, or related field.
