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Procter & Gamble

Sr. Media Manager, Brand Operations / Gestionnaire principal(e) des médias, Opérations de marque

  • Toronto, ON, Canada

Full-time

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Job details

Job type
Full-time
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Posting language
English · French
Posted

Original job description

English section of this bilingual listing.

Job Location

TORONTO GO

Job Description

P&G Canada's Brand Operations Team is a strong multi-functional team comprised of expert media leaders focused on building industry leading media expertise, capabilities, and go to market strategies that drive media enabled growth across the P&G brand portfolio. Brand Operations works in close collaboration with P&G Canadian brand teams, NA and Global media teams, and local agency and media partners. P&G is looking for a Senior Media Manager to join us full-time in Toronto as soon as possible. The Senior Media Manager will be accountable for identifying, building, and managing media capabilities and go to market strategies that continue to fuel media driven growth.

Key Responsibilities:

  • Identify, Build, and Manage Central Capabilities to enable the category in-house media teams to step-change media driven growth
  • Drive thought leadership across key media spend-pools, including Linear TV, to drive best in class results across reach, effectiveness, and efficiency
  • Lead centralized media operations including budget management, media stewardship, and agency governance
  • Lead Media Training & Knowledge Building for P&G
  • Manage agency and key supplier relationships; Forge new partnerships based on the changing landscape and evaluate existing and emerging media opportunities
  • Drive Best in Class partnership between P&G category teams, P&G US & Global media teams, and agency and media partner.

Job Qualifications

Qualifications:

  • A minimum of a bachelor’s degree from an accredited university, any major.
  • 8+ years strategic media experience preferably with a media agency or multichannel national advertising client
  • Strong Analytic Skills and the ability to triangulate between data, brand goals and opportunities
  • Experience in identifying and leading developments of new ideas, techniques, procedures, services, or products.
  • Proven ability to collaborate and network effectively across internal boundaries to maximize job impact and personal learning.
  • Media Expertise:
  • Strong Management Skills - proven skills at managing multiple stakeholders and multiple priorities, balancing short and long term needs and implications
  • Effective communication skills – able to leverage verbal and written communication to drive action; able to present and sell ideas to senior management
  • Ability to operate with discipline - relentless attention to detail and strong project management skills

Read the full bilingual original
Job Location

TORONTO GO

Job Description

P&G Canada's Brand Operations Team is a strong multi-functional team comprised of expert media leaders focused on building industry leading media expertise, capabilities, and go to market strategies that drive media enabled growth across the P&G brand portfolio. Brand Operations works in close collaboration with P&G Canadian brand teams, NA and Global media teams, and local agency and media partners. P&G is looking for a Senior Media Manager to join us full-time in Toronto as soon as possible. The Senior Media Manager will be accountable for identifying, building, and managing media capabilities and go to market strategies that continue to fuel media driven growth.

Key Responsibilities:

  • Identify, Build, and Manage Central Capabilities to enable the category in-house media teams to step-change media driven growth
  • Drive thought leadership across key media spend-pools, including Linear TV, to drive best in class results across reach, effectiveness, and efficiency
  • Lead centralized media operations including budget management, media stewardship, and agency governance
  • Lead Media Training & Knowledge Building for P&G
  • Manage agency and key supplier relationships; Forge new partnerships based on the changing landscape and evaluate existing and emerging media opportunities
  • Drive Best in Class partnership between P&G category teams, P&G US & Global media teams, and agency and media partner.

L'équipe des Opérations de marque de P&G Canada est une équipe multifonctionnelle solide composée de leaders experts en médias qui se consacrent au développement d'une expertise, de capacités et de stratégies de commercialisation de pointe qui stimulent la croissance propulsée par les médias dans l'ensemble du portefeuille de marques de P&G. Les Opérations de marque travaillent en étroite collaboration avec les équipes de marque de P&G Canada, les équipes médias nord-américaines et mondiales, ainsi que les partenaires locaux des agences et des médias. L’Entreprise recherche un(e) gestionnaire principal(e) des médias pour se joindre à nous à temps plein à Toronto dès que possible. Le ou la gestionnaire principal(e) des médias sera responsable d'identifier, de développer et de gérer les capacités médiatiques et les stratégies de commercialisation qui continuent d'alimenter la croissance axée sur les médias.

Principales responsabilités:

  • Identifier, développer et gérer des capacités centrales pour permettre aux équipes médias internes de la catégorie de transformer radicalement la croissance axée sur les médias.
  • Assumer le leadership éclairé au sein des principaux groupes de dépenses publicitaires, y compris la télévision linéaire, afin d'obtenir des résultats de premier ordre en matière de portée, d'efficacité et d'efficience.
  • Diriger la formation aux médias et le renforcement des connaissances pour P&G.
  • Gérer les relations avec les agences et les principaux fournisseurs; forger de nouveaux partenariats en fonction de l'évolution du marché et évaluer les opportunités médiatiques actuelles et émergentes.
  • Promouvoir un partenariat de premier ordre entre les équipes de catégorie de P&G, les équipes médias mondiales et américaines de P&G, ainsi que les partenaires agences et médias.

Job Qualifications

Qualifications:

  • A minimum of a bachelor’s degree from an accredited university, any major.
  • 8+ years strategic media experience preferably with a media agency or multichannel national advertising client
  • Strong Analytic Skills and the ability to triangulate between data, brand goals and opportunities
  • Experience in identifying and leading developments of new ideas, techniques, procedures, services, or products.
  • Proven ability to collaborate and network effectively across internal boundaries to maximize job impact and personal learning.
  • Media Expertise:
    • 7+ years of media planning experience - advanced understanding of all/most media vehicles and channels
    • Experience leveraging industry standard planning tools & data sets to enable and train category media managers
    • Strong knowledge of the typical processes and tools utilized by buying/investment teams across all media types, particularly TV, programmatic buying, reserve digital, social and search
  • Strong Management Skills - proven skills at managing multiple stakeholders and multiple priorities, balancing short and long term needs and implications
  • Effective communication skills – able to leverage verbal and written communication to drive action; able to present and sell ideas to senior management
  • Ability to operate with discipline - relentless attention to detail and strong project management skills

Qualifications:

  • Un baccalauréat d'une université accréditée, toutes disciplines confondues, au minimum.
  • Plus de 8 ans d’expérience stratégique en médias, de préférence au sein d’une agence médias ou auprès d’un client publicitaire national multicanal.
  • Solides compétences analytiques et capacité à faire des recoupements entre les données, les objectifs de la marque et les opportunités.
  • Expérience dans l'identification et la direction du développement de nouvelles idées, techniques, procédures, services ou produits.
  • Capacité avérée à collaborer et à tisser des réseaux efficaces au-delà des frontières internes afin de maximiser l'impact professionnel et l'apprentissage personnel.
  • Expertise médiatique:
    • Plus de 7 ans d’expérience en planification médias – compréhension approfondie de la plupart ou de l’ensemble des vecteurs et canaux médiatiques.
    • Expérience dans l'optimisation d'outils de planification et de jeux de données normalisés de l'industrie pour habiliter et former les gestionnaires de médias de catégorie.
    • Solide connaissance des processus et des outils typiques utilisés par les équipes d’achat et d’investissement dans tous les types de médias, en particulier la télévision, l’achat programmatique, les médias numériques réservés, les médias sociaux et le référencement.
  • Solides compétences en gestion – aptitudes avérées à gérer de multiples parties prenantes et priorités, tout en conciliant les besoins et les répercussions à court et à long terme.
  • Compétences en communication efficaces – capacité à miser sur la communication verbale et écrite pour susciter l’action; capacité à présenter et à vendre des idées à la haute direction.
  • Capacité à travailler avec rigueur – souci constant du détail et solides compétences en gestion de projets.

Job Schedule

Full time

Job Number

R000160163

Job Segmentation

Experienced Professionals

Starting Pay / Salary Range
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Responsibilities

Identify, develop, and manage central media capabilities and go-to-market strategies to drive growth across P&G brands. Lead media operations, training, agency and supplier relationships, and collaboration among Canadian, North American, and global teams.

Requirements

Requires a bachelor's degree and at least 8 years of strategic media experience, including 7 or more years in media planning. Candidates should bring broad channel expertise, strong analytical, communication, collaboration, and management skills, and experience with media planning tools and buying processes.

Skills

  • Strategic Media Planning
  • Media Operations
  • Media Buying
  • Media Investment
  • Linear Television
  • Programmatic Buying
  • Digital Media
  • Social Media
  • Search
  • Media Budget Management
  • Agency Governance
  • Analytics
  • Stakeholder Management
  • Partnership Development
  • Communication
  • Project Management

Visa sponsorship

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Categories

  • Marketing
  • Management & Leadership
  • Creative & Media
  • Data & Analytics

Keywords

  • Strategic Media
  • Media Planning
  • Media Operations
  • Go-To-Market Strategies
  • Linear Television
  • Media Buying
  • Media Investment
  • Programmatic Buying
  • Reserved Digital Media
  • Social Media
  • Search
  • Media Planning Tools
  • Industry Data Sets
  • Budget Management
  • Media Stewardship
  • Agency Governance
  • Agency Relationships
  • Supplier Relationships
  • Media Training
  • Knowledge Building
  • Reach
  • Effectiveness
  • Efficiency
  • Analytics
  • Stakeholder Management
  • Project Management

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