Life Cycle Marketing Lead

Lifecycle Marketing Lead (Contract)

Toronto, ON (Hybrid) | Contract | 2 Months

About the Opportunity

Our client is a well-established Canadian consumer marketplace that connects millions of buyers and sellers across a wide range of categories. The business is in the middle of a major brand and product refresh and is moving from a traditional email tool to a modern customer engagement platform. They’re looking for an experienced, AI-savvy lifecycle marketer to lead that transition, define who their customers are, and design the customer journeys and nurture programs that will power the new experience.

The Role

This is a high-ownership contract partnering closely with the GM, Product and Data teams to understand the customer base, guide the platform migration and lay the lifecycle foundation the future marketing team will build on.

The initial engagement is 6 weeks, with potential to extend based on scope and business needs.

Key Responsibilities

• Lead the move from the current email tool to a new customer engagement platform (e.g., Braze), including data, audiences, templates and consent records.
• Research and define customer segments across both buyers and sellers, using behavioural, transactional and demographic data.
• Map the end-to-end customer journey and identify the key moments for engagement, from first visit through repeat use.
• Design and launch the first lifecycle programs, including onboarding, activation, nurture, retention and reactivation.
• Set up measurement for lifecycle programs, including holdouts and core KPIs, so results are clear from the start.
• Ensure all programs follow CASL and consent-based marketing best practices.
• Document strategy, flows and decisions so the incoming Head of Marketing and team can pick up and scale the work.

AI-Enabled Ways of Working

• Use AI tools daily for customer research, segmentation analysis, copy and content variants, and campaign QA.
• Build AI-assisted workflows that let a lean team run sophisticated lifecycle programs.
• Use good judgment on data privacy, accuracy and brand voice when deciding what to automate.

What We’re Looking For

• 5+ years in lifecycle, CRM or retention marketing, ideally at a consumer tech, app or marketplace company.
• Hands-on experience leading or supporting a CRM or marketing automation platform migration.
• Strong experience with modern engagement platforms such as Braze, Iterable, Customer.io or Salesforce Marketing Cloud. Braze experience is a strong asset.
• Proven ability to turn customer data into clear segments, journey maps and nurture programs that drive results.
• Comfort working with data, from building audiences to reading campaign performance and running tests.
• AI-native, with clear examples of using AI to speed up research, content or campaign operations.
• Working knowledge of CASL and consent-based marketing.
• A startup mentality: independent, decisive and comfortable operating without a marketing leader in place.
• Based in or near Toronto, and able to work in a hybrid setup.
• Two-sided marketplace experience is a strong asset.

This role is not for someone who needs a detailed brief or a large team to execute. It’s for a self-directed lifecycle expert who can set direction, make the calls and build the foundation.

This position reflects a current vacancy with one of our clients. Our Recruiters combine deep market expertise with AI-enabled technology to support a faster, more informed recruitment process.