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PROLINK

Sr. Group Benefits Coordinator

Toronto, ON, Canada

Job type: Full-time
Apply by: Oct 1, 2026
Posting language: English
Posted: Sep 1, 2026

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Original job description

Hire Date: Immediate

Job Vacancy Status: New Hire

About PROLINK

PROLINK - Canada’s Insurance Connection is an independent insurance brokerage. We have been in business since 1982, operating on the principles of integrity, honesty and caring. We provide tailor-made risk management and insurance solutions to Professional Associations and Affinity Groups, Canadian enterprises, small businesses, and individuals. We are laser-focused on simplifying traditional insurance transactions by building intuitive and engaging digital experiences.

Our goal is to help our clients feel confident in their decisions, secure that we will be there for any urgent need and connected to PROLINK as their trusted insurance resource. By nurturing one-on-one relationships with our clients, we have built a reputation as valued advisors and advocates nationwide.

The Role

As a Sr. Group Benefits Coordinator, you will provide sales and administrative support to PROLINK’s Life and Benefits Department.

Your role will be to support the Manager, Group Benefits and Sales with all programs and client interactions pertaining to employee group benefit plans and group association employer/employee programs.

Your primary responsibility in this role will be to contact (via phone) key contacts at the firms of our existing clients to set appointments with a licensed advisor to discuss insurance solutions – in particular, employee group benefit plans, executive private health care plans, health spending or wellness spending accounts, keyman life and disability insurance and/or any other suitable insurance coverage based on the client’s needs.

As a member of the PROLINK team, Account Executives/Co-ordinators have the advantage of knowing that clients from the other lines of business of PROLINK (for example, Personal Lines, Commercial and Corporate clients, Associations and Affinity Groups) are available to be referred for individual and group life, disability, critical, health and dental and other required health (travel medical, AD&D, etc.) insurance in addition to any clients that the Account Executives introduce as new clients to PROLINK.

The Requirements

The ideal candidate will meet most of the following requirements:

Education: Must be LLQP licensed; Post Secondary/University education preferred.
Experience: 4 or more years of experience in a life and health insurance sales capacity; experience in an insurance brokerage or insurance company would be an asset.
Technical Skills: Strongly preferred:

MS Office Suite, including Outlook and Excel;
Insurers' quoting software (Canada Life, iA, iA excellence, CPP, Equitable Life, Manulife, and Manulife, RBC, Desjardins Financial, etc.);
Ability and willingness to learn other internal proprietary systems as required.

Soft-Skills: A team player with a client-centric approach, ready to deliver great service and proactive. Can also work independently, quick learner, comfortable with managing multiple demands, with proven organizational, time-management and prioritization skills.

Sales

Duties and Responsibilities:

Conduct outbound telephone sales campaigns to existing PROLINK clients to promote and sell (or refer to an appropriate Sales Account Executive within the Life & Benefits Team) employee group benefit plans and other related insurance services (including Health Spending Accounts, Wealth Spending Accounts, Private Health Care Plans, Group Retirement Savings Plans, etc.)
Review and scrub client listings in preparation for the outbound phone campaigns
Sell, in a consultative manner, life and group benefit insurance solutions - including new and renewal business;
Demonstrate and continue to develop expertise in understanding:

Client needs in life, critical illness, disability, health & dental, HSA’s and group benefits insurance; and
Various products and options available from Canada’s major life insurers.

Identify prospects and obtain referrals from within your client base;
Meet or exceed the forecasted premium volume and commission growth goals as established by your manager;
Conduct proper fact finds/needs analysis;
Complete necessary compliance reports;
Participate in weekly sales meetings.

Servicing And Support

Ensure that the clients you serve are appropriately educated on their options and final choices, such that they are confident in their choice of broker, insurer(s), and solutions;
Ensure that each staff member who connects with your clients understands how they should be serviced;
Participate in the service of each client such that the client is secure in the knowledge that whenever there is a pressing need, a life change, or the occurrence of an unfortunate event, PROLINK will "have the client's back," serve them with appropriate speed and empathy, and help as needed;
Help foster in your clients a sense of belonging to the PROLINK organization such that they view you as "their personal connection in the insurance business" who can help them, their families, and their networks;
Provide ongoing support to the Manager, Group Benefits Sales and Administration, Director, Operations and the Vice President, Life and Benefits Department;
Cultivate relationships with all business units and revenue divisions so as to develop trust, and provide and receive referrals;
Foster relationships with our insurers and key underwriters such that they become partners in serving you and your clients effectively;
Demonstrate a sense of caring for our clients, prospects, industry colleagues and partners, by helping as needed, resolving conflicts, showing a willingness to put in the extra effort when a situation demands it, and helping to foster collaboration and accountability.

The Benefits

Enjoy a competitive compensation package including base salary, commissions and year-end bonus;
Access comprehensive medical and dental benefits that will come in force on your first day as an employee;
Experience the heart of Toronto’s financial district when in the office. PROLINK is steps away from Union Station and is connected to St. Andrew subway station;
Work for a company that has the best of both worlds: the professionalism and success of a corporate environment, with the family-oriented and collaborative feel of a small business;
Grow your career in an organization that loves to recognize and reward its top talent;
Get to know your colleagues through one of our many social events (currently online);
Relish in the comfort of working from home and from our office (as circumstances permit and require).

At PROLINK, diversity begins and ends with our employees. It is important to us that we create a diverse, equal, inclusive, and accessible work environment where our employees feel valued, respected, and supported. We are proud to be an equal opportunity employer and are committed to building a workforce that reflects the community in which we live and work.

We are dedicated to providing accommodations where necessary during all parts of the hiring process to applicants. If you require accommodations, please notify us and we will work with you to meet your needs

Artificial intelligence will be used to screen, assess, and/or select applicants.*

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More about this job

Responsibilities

Provide sales and administrative support for the Life and Benefits Department by conducting outbound campaigns to existing clients. Focus on identifying insurance needs and setting appointments for licensed advisors to discuss group benefit plans and other insurance solutions.

Requirements

Candidates must be LLQP licensed with at least 4 years of experience in life and health insurance sales. A post-secondary or university education is preferred, along with proficiency in MS Office and various insurers' quoting software.

Skills

Outbound Sales
Group Benefits Administration
Needs Analysis
Consultative Selling
MS Office Suite
Insurance Quoting Software
Time Management
Prioritization
Organizational Skills
Compliance Reporting
Fact Finding

Benefits

Base Salary
Commissions
Year-end Bonus
Medical Benefits
Dental Benefits

Visa sponsorship

Not detected in the job text

Keywords

LLQP
Group Benefits
Life Insurance
Health Spending Accounts
Wellness Spending Accounts
Disability Insurance
Critical Illness Insurance
Insurance Brokerage
Canada Life
Manulife
Sun Life
RBC
Desjardins Financial
iA Financial Group
Equitable Life
Risk Management
Consultative Sales
Employee Benefits
Executive Health Care Plans

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